Gabriela Fernandez Email & Phone Number

Los Angeles, California, United States

Los Angeles, California, United States

Los Angeles, California, United States

- Taught 'Journalism and the Audience' Fall 2020- Teaching 'Engaging Diverse Communities' Fall 2021 - present

Greater Los Angeles Area

- Used Facebook, Instagram, and Twitter in English and Spanish to schedule and promote content as the sole morning core editor during breaking news and beyond- Pitched stories to and created special projects with aggregators like Apple News, Flipboard, SmartNews, and Yahoo- Worked with editors and reporters across LA Times’ sections to best strategize engagement plans- Used social media to promote content as an embed audience editor for the arts & entertainment team, which encompasses film, TV, books, movies, theater, and art- Helped transform our Instagram strategy, which led to an +117% increase in followers over oneyear

Washington D.C. Metro Area

- Pitched stories for syndications and partnerships- Worked within The Atlantic's CMS to produce the monthly magazine's online edition- Used Facebook, Instagram, Twitter, and LinkedIn to schedule and promote content

Greater Los Angeles Area

Social Media Editor (January 2018 - May 2018)- Used best practices to push out all Annenberg Media brands' published content on Facebook, Twitter, Instagram, and Snapchat- Engaged with audiences across platforms- Participated in weekly evaluations with the rest of the social team to improve audience engagement strategiesUSC Community Desk Editor (August 2017 - December 2017)- Attended pitch meetings to assign stories and define deadlines- Oversaw and edited multimedia journalists' web and video pieces related to the USC community- Successfully pitched a project on diversity that media center journalists contributed and worked on during fall 2017 and spring 2018: http://www.uscannenbergmedia.com/diversity/Annenberg TV News Art Director (August 2016 - December 2016)- Produced graphics with Adobe Photoshop for the Monday night newscastMultimedia Journalist (August 2015 - June 2016)- Conducted interviews for multiple platforms- Shot and edited video news stories with Adobe Premiere - Wrote intros, VO's and tags for the same-day air show under iNews software- Wrote articles for Annenberg news and pop culture verticals

Greater New York City Area

- Worked with the audience engagement team to produce personal finance news for social media- Created GIF videos for MONEY’s Facebook that have amassed over 5 million views- Helped advance MONEY’s Flipboard account, which became a new source of traffic for the magazine- Participated in weekly meetings with MONEY, Fortune and TIME's audience engagement editors to critique and develop social strategies

Greater Los Angeles Area

- Worked for David Goldstein's award-winning investigative unit- Recorded and responded to all tip line calls - Assisted in stake-outs for broadcast pieces including "Unmarked Trucks Rented By City Of LA Are Being Used Like Personal Vehicles, "Doctor Asks For Cash For Handicapped Placard Even Before Exam" and "Some So-Called Nonprofit Pet Rescues May Not Really Be Charities, CBS2 Investigation Finds"- Trained in the use of hidden cameras - Supported all other aspects of production including logging and research

Greater Los Angeles Area

- Logged video for the show’s content- Researched and fact checked information regarding news stories and gathered user generated content on various social media sites- Assisted producers and correspondents with daily production tasks- Assisted a producer working at 30 Rock with research for web stories for the 2016 Summer Olympics

Greater Los Angeles Area

- Familiarized myself with business terms and concepts- Updated LABJ's "Econowatch" statistics for up to date trends in the Los Angeles market- Updated LABJ's "Mediawatch" for up to date box office trends, television consumption ratings and current top music trends- Reached out to multiple business professionals by asking them various inquiries in order to contribute to LABJ's weekly forum question

Bachelor Of Arts - Ba, Broadcast & Digital Journalism

Bachelor Of Arts - Ba, Narrative Studies