Gabriela Mccoy Email & Phone Number

Expertise:• Strategic Leadership: Spearheading portfolio pipeline strategy, financial modeling, and development of eight NPDs, across four categories, valued over $50M.• Proven Team Leadership: A proven track record of leading high performing Consumer Insights teams in the world’s largest CPG, Spirits, Homecare and F&B Categories.• Qualitative Research: IDIs, ideation, ethnographies, focus groups, brand positioning, A&U, segmentation, product development (ideation, concepting, positioning, RTBs, technical specs, claims, sensory, etc.), and competitive and consumer journey mapping.• Quantitative Research: Brand tracking, price elasticity, concept testing, BASES modeling, sensory testing and optimization, shopper and menu optimization, ATL and BTL communication, semiotics, claims testing, marketing mix modeling, shelf and menu optimization, experiential M&E, in-house DIY tools (Zappi, Google Analytics, Google Trends, etc.), and SPSS coding and analytics.KEY NOTES / PUBLICATIONSCanne Lions “F$Ck Focus Groups: How to Save The Humans (and the Brands), FESTIVAL OF CREATIVITY MAIN STAGEWin the Future (Or) Get There First, TREND HUNTER WORLD SUMMITTHE CONSUMER MATRIX: HOW TO SAVE THE HUMANS, WARCTHE HUMAN SIDE OF INSIGHTS AND ANALYTICS, SAFEGUARD CYBER PODCAST BACARDI 2021 SPIRITS TRENDS‬‬‬‬‬‬‬‬‬‬, 2 BARSTOOLS AND A KNIFE PODCAST THE GROWING INFLUENCE OF THE MULTICULTURAL MARKET, OUTFRONT MEDIATHE FUTURE GAZERS, CANNES LIONSTHE FUTURE OF BACARDI, ESOMAR RESEARCH WORLDHOW COVID CHANGED THE WAY WE EAT, DRINK & CONNECT, THE STAGWELL GROUPTHE DATA CONUNDRUM, C-SPACEWOMEN IN LEADERSHIP, GLOBAL CONSUMER ELECTRONIC SHOWHOW TO SAVE THE HUMANS, ESOMAR GLOBAL SUMMITMARKETING INNOVATION, FOOD BEVERAGE INNOVATION FORUM, HANGZHOU, CHINAIT’S NEVER TOO LATE TO INNOVATE, NYC ADWEEK

Listed skills include Customer Insight, Market Research, Market Analysis, Marketing, and 15 others.