Gabriela Yamaguchi Email and Phone Number
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Education, grassroots organisations strengthening, reputation management, branded content, campaigns and advocacy, product and project management and fundraising expertise. In Abril Publishing Group, I worked in Journalism and Business areas (Marketing, Advertising and Events). Interest in Digital Democracy and Education. Coordinator of the Geography Olympiad in Brazil for students from private and public schools, the "Viagem do Conhecimento", a project by National Geographic Brazil, and the "Restore Nature" Olympiad by WWF-Brazil. Communication Manager at Akatu Institute for Conscious Consumption. Head of Media and Communications - Brazil at Purpose Climate Lab. Director for an Engaged Society at WWF-Brazil. Work experiences abroad: two years in Tokyo, Japan, and short periods in Beijing, China, and Mexico City. Advisory board member of the Pimpadores Movement.
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Senior ConsultantVerso ConvexoState Of São Paulo, Brazil -
Advisory Board MemberPimp My Carroça Aug 2023 - PresentBrasilMember of the Advisory Board of the Pimpadores Movement, a non-profit civil society association that develops initiatives for waste pickers across Brazil through artivism, mobilization, visibility and collaborative and innovative social technologies. One million people work informally as collectors in Brazil, and they are responsible for 90% of what is recycled in the country. The organization is divided into different units such as Pimp My Carroça, Cataki, Pimp Lab and Advocacy. As a board advisor, I collaborate with the Pimpadores Movement to make their projects and activities viable, contributing within my areas of expertise. -
Engagement DirectorWwf-Brasil Aug 2017 - Apr 2024São Paulo Area, BrazilThe transformation of an Engaged Society starts with our common cause in defence of a Living Planet to be understood, valued and lived by people: we must live differently with sustainable lifestyles: a concept of the UN Environment that supports the SDGs. This systemic change aims to reach ACTIVE CITIZENS in the most diverse forms of participation; an EDUCATION that engages children, youth, the entire school community, and rural and urban communities; to support a national socio-environmental VOLUNTEER network and foster the urgent action to SUSTAINABLE PRODUCTION AND CONSUMPTION. -
Head Of Media And Communications - BrazilPurpose Pbc Feb 2017 - Jul 2017São Paulo Area, BrazilDevelop and implement communication strategies for the Purpose Climate Lab projects in Brazil, including digital, social, traditional media, offline engagement elements and specific metrics and measurements. Work with team members to build, prototype and potentially launch new online and offline campaigns on climate and accelerate the most promising existing efforts. Play a key role in partner outreach focused on communications and distribution, building and fostering relationships with the principal players in the space including potential partners and allies. Measure and report on the impact of the work, drawing lessons that can be applied to other projects. -
Communication ManagerInstituto Akatu Nov 2013 - Nov 2016Akatu Institute communication area management: strategic planning, execution and control; institutional, corporative and digital project management; implement communication campaigns and other social mobilizations; results analysis and team coaching. The Akatu Institute for Conscious Consumption, founded in 2001 as an NGO, endeavors to make consumers aware about the impacts of their consumption and to educate them on the importance of their consumption choices as an instrument to contribute to the transition to sustainable lifestyles, inspiredby a society of well-being and enabled by sustainable production and consumption models. -
Social Media Content Editor-In-ChiefAmpfy Jan 2013 - Mar 2013São Paulo Area, BrazilRelationship management as a Branded Content and Social Media Editor-in-chief at Ampfy, an advertising agency. Clients: Ambev (Brahma, Fusion and Budweiser), Mitsubishi, Sadia, Sony Mobile, Nivea and Philips. -
Editor-In-Chief | Product OwnerAbril Jan 2011 - Dec 2012São Paulo Area, BrazilProduct Owner of new viajeaqui.com.br platform, the Abril Media Travel and Tourism portal, working with ThoughtWorks team agile software development methodology for one year. Head of editorial content, IT and new business models - based in brand content, e-com and UX. Viajeaqui portal also gathered "Viagem e Turismo", "Guia Quatro Rodas" and "National Geographic Brasil" publications websites content. -
Project Manager – Geography Olimpiad "Viagem Do Conhecimento"Abril – National Geographic Brasil Jan 2008 - Dec 2011São Paulo E Região, BrasilVoluntary coordinator of the major Geography Olimpiad in Brazil, the "Viagem do Conhecimento", a project inspired by National Geographic Geo Bee. The project had the participation of more than 300.000 students per year from 8.000 public and private schools all over the country. Sponsors: Caixa Econômica Federal, Petrobras, GOL, CVC, Porto Seguro and Claro. -
Marketing And Communication Manager – Sustainable Planet MovementAbril Jan 2010 - Dec 2010São Paulo E Região, BrasilMarketing and Communication Manager of "Planeta Sustentável" (Sustainable Planet), an institutional project that encompasses 38 publications from Abril to disseminate information and references on sustainability in printing / digital media and events. Sponsors: Abril, CPFL, Bunge, Sabesp, Petrobras, Camargo Corrêa e Caixa Econômica Federal. -
Digital Marketing Manager – Travel And TourismEditora Abril Jan 2009 - Dec 2009São Paulo E Região, BrasilDigital Marketing Manager of Travel and Tourism brands in Abril Media. Advertising projects, Digital Custom Publishing, launch of first applications for iPhone/iPod touch and geolocation business plan development. -
Content Manager – Centenary Of Japanese Immigration In BrazilAbril Jan 2007 - Dec 2008São Paulo E Região, BrasilContent Manager of Abril project for the Centenary of Japanese Immigration in Brazil. Editorial research in Abril publications. Editorial plan and dedicated website development. Colaborative and social media tools development for the Japanese descendents community in Brazil and people interested in Japanese culture. Sponsors: Bradesco and Sony. The website www.japao100.com.br became a donation for the Museu Histórico da Imigração Japonesa no Brasil (History Museum for the Japanese Immigration in Brazil). -
Special Projects And Digital Marketing ManagerEditora Abril May 2006 - Dec 2008São Paulo E Região, BrasilSpecial Projects (Custom Publishing) and Digital Marketing Managerfor the Tourism (Guia Quatro Rodas, Viagem e Turismo, National Geographic Brasil and viajeaqui website), Automotive / Sports (Quatro Rodas, Placar and Runner's World) and Men's (Playboy, VIP and Men's Health) Magazines. -
Project Manager – Abril In Beijing 2008 – China Olympic GamesAbril Jan 2008 - Aug 2008China, BeijingProject Manager of Abril project for the Beijing 2008 Olympic Games. Content Manager for editorial publications in Abril. Website IT plan development Manager and content Editor-in-Chief. Branded Content manager for Sponsors. Production in Brazil and in Beijing of 200 videos for MTV Brasil channel and for the special website in HD using Vividas plataform. Coordinator of Abril team in China during the Olympic Games. Sponsors: Sadia, Claro, Volkswagen, SKY and Bradesco. -
Publication Marketing Manager – Teen/Young Adults Magazines SegmentEditora Abril Jan 2005 - Apr 2006São Paulo E Região, BrasilPublication Marketing Manager of Teen and Young Adults Magazines Segment – both for circulation (newsstands sales and subscriptions) and publicity revenues: Superinteressante (knowledge for readers from 18 to 39), Mundo Estranho (curiosity for boys from 13 to 18), Flashback (vintage for young adults) and BIZZ (music) titles. Expertise in brands' events, CD-ROM and digital media, sponsored content and promotions, books and DVD collections. -
Product Manager Of Superinteressante GroupEditora Abril Jan 2004 - Dec 2004São Paulo E Região, BrasilProduct Manager of Superinteressante Group (formed after a successful Superinteressante brand extension) in charge of circulation growth in newsstans and subscriptions, brands events and content new business models. Superinteressante Group had eleven titles/brands: Superinteressante (knowledge for young adults), Mundo Estranho (curiosity for boys from 13 to 15), Aventuras na História (history mag), Revista das Religiões (religions and culture), Vida Simples (life in a simple and light way), Flashback (vintage for young adults), Sapiens (science), Biografias (famous biographies), Universo Animal (all about animals), Coleção Para Saber Mais (36 books collection about polemic and popular topics) and Prêmio Super Ecologia (award that recognized innovative initiatives in ecology). -
Advertising Account Executive – Superinteressante GroupEditora Abril Jul 2003 - Dec 2003São Paulo E Região, BrasilAdvertising Account Executive in Superinteressante Group. Goals were to launch new segments publications in São Paulo major publicity agencies: Vida Simples (quality of life) and Volume01 (eletronic music culture) magazines. -
Special Projects And Internet Editor – MarketingEditora Abril – Tourism And Technology Unit Jan 2003 - Jun 2003São Paulo E Região, BrasilSpecial Projects and Internet Editor in Marketing team, Tourism and Technology Unit. Editor in charge of Digital and Printing Custom Publishing and Digital Advertising projects. -
Digital Content EditorEditora Abril – Tourism And Technology Unit Jan 2002 - Dec 2002São Paulo E Região, BrasilWebsite editor: Placar, Quatro Rodas, Superinteressante, Info, Viagem e Turismo, National Geographic Brasil e Guia Quatro Rodas brand magazines. -
Webmaster And Editor – Superinteressante WebsiteEditora Abril Jan 2000 - Dec 2001São Paulo E Região, BrasilSuperinteressante digital brand extensions: new editorial website project, content syndication, CD-ROM, mobile content, digital cards collection. -
Reporter – Magazines And WebsitesEditora Abril May 1999 - Dec 1999São Paulo E Região, BrasilReporter at Superinteressante and Arquitetura&Construção magazines. Content editor of Casa Claudia, Arquitetura&Construção and Bons Fluidos websites. -
Reporter – Jornal Tudo Bem NewspaperEditora Jbc Jan 1998 - Dec 1998Tóquio, JapãoWeekly newspaper for dekasseguis (Brazilian Japanese descendants working in Japan) published in Japan. Office in Tokyo, Japan. -
Reporter – Made In Japan MagazineEditora Jbc Jan 1997 - Dec 1998Tóquio, JapãoMonthly magazine about Japanese culture published in Portuguese both in Japan and in Brazil. Reporter in the Tokyo office, in Japan, for two years. -
Reporter – Viagem E Turismo MagazineEditora Azul – Grupo Abril Feb 1996 - May 1996São Paulo E Região, BrasilAfter participation in Abril Journalism Course, worked at Viagem e Turismo, first travel magazine in Brazil.
Gabriela Yamaguchi Skills
Gabriela Yamaguchi Education Details
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Journalism
Frequently Asked Questions about Gabriela Yamaguchi
What company does Gabriela Yamaguchi work for?
Gabriela Yamaguchi works for Verso Convexo
What is Gabriela Yamaguchi's role at the current company?
Gabriela Yamaguchi's current role is Senior Consultant.
What is Gabriela Yamaguchi's email address?
Gabriela Yamaguchi's email address is gy****@****ail.com
What schools did Gabriela Yamaguchi attend?
Gabriela Yamaguchi attended Universidade De São Paulo / Usp.
What are some of Gabriela Yamaguchi's interests?
Gabriela Yamaguchi has interest in Writing, Social Media, Health, Children, Digital Media, Mãdias Digitais, Education, Environment, Educaãão, Science And Technology.
What skills is Gabriela Yamaguchi known for?
Gabriela Yamaguchi has skills like Digital Media, Editorial, Digital Marketing, Publishing, Journalism, Social Media, Online Journalism, Content Management, Digital Strategy, Magazines, Online Advertising, Project Management.
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Gabriela Yamaguchi
Belo Horizonte, Mg
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