Working as a cross-squad role at the onboarding and cash VS's, focus on customer experience, orchestrating the deliveries of the research, UX, writing and marketing teams, and thus supporting the squads at the initial stages of discovery through activities:- Desk research and benchmarking analysis- AS IS Mapping- Preparation of TO BE flowcharts and service blueprints- Collaboration in the construction of wireframes and prototypes of the journey in high fidelity- Monitoring the execution of usability tests- Validation of the solution at a forum with stakeholders at all levels (strategic, tactical and operational)- Data layer mapping in Google Tag Manager, defining the metrics necessary to evaluate the established KPIs- Monitoring the launch of the product, and when necessary, demand programming of the communication grid- Analysis of Google Analytics output's, evaluating results based on KPI's- Application of PDCA methodology

Participation in the construction and evolution of functionalities of the Bradesco Global Solutions channel, in the stages of discovery, definition, development and delivery.Upstream:- Definition of features to be prioritized with the project management team- Understanding of the product's rules and market standards, and possible technical limitations of the solution- Mapping of internal and external dependencies of the product, and active management of the dependencies found- Construction of flowcharts covering every step of the journey- Guidance to the UX team to build the wireframes of the journey- Breaking the feature into stories and elaboration of roadmaps from development to rollout- Story writing and refinementDownstream:- Definition of the stories to be prioritized in the Sprint- Clarification of business rules and acceptance criteria to the team when necessary- Support to the team in the removal of impediments- Homologation of the developed functionalities- Bug fix reporting and follow-up- Participation in deployments of different squads, validating the implemented functionality and the channel as a whole

Member Act's Outsourcing team, working as Product Manager at Bradesco.

Member of Zuri's Outsourcing team, acting as Product Owner at Bradesco.

Backlog management to ensure that product priorities were aligned with the company's vision.Collaboration with internal and external stakeholders to define clear and understandable product requirements for the development team.Alignment with the customer support team to identify and prioritize user needs and integrate them into the product roadmap.Defining and managing product success metrics in conjunction with the data analysis team to measure and report product performance.Use of agile methodologies to ensure value deliveries aligned with customer needs, seeking an efficient time to market through fast and incremental deliveries.

Launch of deposits, withdraws, transfers, payments, and exchange operations in the system.Opening accounts, updating registration data, scanning documents, accrediting establishments and managing cashProspecting for new accounts, selling banking products and solving customer problems with the commercial team.

Brand marketing and e-commerce B2B/B2C structuring.Backoffice management (product catalogues, prices, descriptions and images).OKR and KPI's analysis (best sellers, churn, cancellations, conversion).Ticket resolution in the first two levels of the tiered support model.Creation of campaigns, elaborating action plans, defining media strategies and KPIs to monitor performance.