Project management and consulting services for consumer research, sales promotion, database development, relationship/direct marketing and ad hoc marketing research. Marketing research specialization in concept testing and advertising research using Ad Calibrator Metric- a proprietary methodology for pre-spend testing. This methodology is based on the AIDA model of advertising and has been successfully used thousands of times across all ad platforms. It has been independently validated by CPG & FMCG clients and is Construct Valid (highest level of validity). The unique design is able to simultaneously test your ad and its major competition for Impact and Persuasion. The Persuasion metric is based on a scale similar to that devised by Louis Guttman, Ph.D. Unlike metrics from big data (based on what happened) it is a predictive technique using attitude perceptions that lead to future consumer behavior. We are available to answer your questions and can provide specific consulting engagements.insightgabe14@yahoo.com