Gabriel Cheng Email & Phone Number

San Mateo, California, US

San Mateo, California, US

• Design and execute highly targeted and personalized 1:many, 1:few, and 1:1 ABM programs leveraging data enrichment tools to identify and influence account intent and impact lift in enterprise pipeline generation and.
• Collaborate cross-functionally with sales and product teams to design, execute, monitor and optimize integrated ABM campaigns increase MQL-to-SQL and average deal size.
• Implement the company's first ABM data-driven intent-based tech stack to accelerate account engagement by driving contact-level engagement within named accounts resulting in incremental engaged pipeline.
• Mentor and lead a global team of 8 individual contributors across demand generation and customer growth.

Belmont, CA, US

• Leading SMB demand gen through digital paid channels (display, paid social) and direct mail to efficiently drive leads, effectively increase pipeline, and profitability acquire customers and ARR.
• Activating enriched 1st party data to enhance prospecting and retargeting across the lead/sales funnel and customer lifecycle for higher LTV and lower churn customer acquisition, retention, and upsell.
• Delivering incremental leads and revenue through innovative programs and collaborations with integrated marketing and amplifying strategic channel marketing partnerships.

San Francisco, California, US

• Senior Director-level leader driving strategic growth initiatives towards profitability with a minimum viable marketing strategy focused on D0 payback and LTV for paid acquisition and reengagement.
• Successfully develop and execute on a concrete $800k - $1.2M monthly ad spend plan to track, execute, report against and drive content-led performance marketing channels including SEM, Paid Social, Programmatic.
• Manage and develop the in-house growth team and external agencies operations through ROI-based resourcing, OKR goal setting and day-to-day execution.
• Plan, optimize and scale the right performance marketing investment and channel mix to sustain a 3.6x LTV:CAC each month.
• Run all self-service bid-based performance ad platforms (Facebook, Google (Search/Shopping/GDN), Amazon and Reddit) optimizing to self-attributed D1/D7 click-based CAC/ROAS and multi-touch D30 incremental CAC/ROAS.
• Strategize and execute incremental growth opportunities on new distribution channels such as Amazon, Naver, Newegg, Walmart and eBay at a 5-8x incremental ROAS.

London, England, GB

• With the accelerating impact of technology and mobility on consumer expectations, we are experiencing a marketing paradigm shift that places the consumer in control with how brands communicate and engage with them. My.
• Leading the agency’s strategic growth initiatives to support the CEO’s vision of sustaining a competitive advantage and investing in the right future-focused growth opportunities.
• Evangelizing industry thought-leadership on solving for the increasing value exchange disconnect between consumer, advertiser and media.
• Leveraging the right technology partnerships to gain visibility across the ugly side of the digital advertising supply chain for more intelligent data-driven advertising decisions.
• Fostering relationships through innovative solutions and consultation with brands to adapt to the changing mobile-first consumer landscape.
• Partnering with clients to rethink the synergistic advantages of paid advertising with product and data for maximizing growth.

London, England, GB

• Charged with elevating the agency as the leading full-service mobile marketing agency by showcasing and supporting the accomplishments of the agency’s strategic services and solutions. This requires setting and.
• Influence vision, direction and goals for the strategy team, align the team behind them and create the motivation and passion to deliver on them
• Build, manage and grow relationships with executive level clients by communicating how the agency can solve their strategic and operational business problems.
• Demonstrate thought leadership in solving strategic and operational business problems by developing, implementing and driving strategies for new client business and organic growth
• Contribute to executive level decisions in the overall intellectual and strategic development of the agency.

London, England, GB

• Built the agency’s first strategy practice and proved its efficacy from a revenue growth and business development perspective by acting as a thought leader with key clients, in new business pitches and externally in.
• Facilitated the development of a holistic view of clients’ business, market, and consumer context to inform effective mobile solutions to business and marketing problems.
• Qualified leads and focused on opportunities that have the most strategic and financial impact for the agency.
• Initiated, structured, and engaged high impact strategic partnerships to increase innovation, scale and efficiency both internally and externally.

London, England, GB

• Managed, operated and grew the New York office into a group of passionate mobile talent. As I did this, there was also a need to lead multidisciplinary teams during the sales process in order to create compelling.
• Won and grew clients across the US and globally within the mobile gaming, m-commerce, finance, retail, entertainment and travel categories
• Utilized Demand Side Platforms to reveal the full transparency and control for mobile precise targeting and audience insights
• Disentangled the fragmented mobile tracking ecosystem to fully attribute the value of media to performance

In 2017, eyeo GmbH handed over control of the Acceptable Ads initiative to an independent committee made up of eleven stakeholders who represent three distinct coalitions: User Advocates Coalition (digital rights organization, ad-block user), For Profit Coalition (advertiser, advertising agency, ad-tech company, publisher / content creator) and the Expert.

• Leading a bi-coastal media team in mobile strategy and analytics across key clients including Intuit, TurboTax, Microsoft, J&J, Intel, Kohl's, Chrysler, Kia and Mozilla
• Develop, test and prove out mobile performance with custom solutions in media buying, tracking and optimizing for the most innovative companies in mobile
• Manage groundbreaking mobile-centric campaigns in multiple verticals as proven by launching apps to top 10, ROI positive m-commerce campaigns, data driven dynamic optimizations and cross-platform attribution modeling
• Advocating the need to redefine media planning by fully leveraging SoLoMo to devise more customer-centric strategies, boosting reach, relevance and results
• Member of the MMA Mobile Media Model Advisory Committee to help build a widely representative, industry accepted perspective on Mobile Marketing role in the media mix

London, England, GB

• Led Carat USA's mobile task force and digital innovations group
• Expanded the current Skype account from the US to EMEA and APAC
• Analyze customer LTV for true ROAS and media performance
• Include earned and owned media opportunities that drive brand experience, loyalty and virality
• Establish strategic partnerships by negotiating a fair value exchange between clients and branded entertainment groups and e-commerce vendors.

Bankside, London, GB

• Place Safeway as the top interactive retail grocer based on media effectiveness.
• Introduce post-click engagement tracking and measurement as the primary success metric.
• Restructure the entire planning and budgetary process to fit Safeway's needs.
• Plan, traffic and optimize campaigns by geo, placement, site and creative.

New York, NY, US

• Launched a network of cookies for the agency to include retargeting in their campaigns
• Increase CRM marketshare by 10% for Microsoft Dynamics
• Exceed all historic CPA/CPL performance campaign over campaign
• Trained a team of 20 to test and pass the Google advertising certification

San Francisco, CA, US

Strategized 1st party data driven programmatic full customer lifecycle CRM campaigns that produced above industry standard conversion rates for global casino gaming brands.

Burbank, CA, US

Washington, DC, US

Culver City, CA, US

Bachelor'S Degree, Sociology

Global Marketing