Member and Contributor of invite-only international organization for marketing leaders committed to sharing best practices and shaping the future of the brand function. Led and facilitated round table peer discussions on topics of employee engagement, brand governance and brand ambassador programs

Brought in to Executive Leadership Team in 2013 with mandate to drive organizational, cultural and digital transformation at one of the country’s largest independent brand experience firms with deep health care expertise, including BEAM, a proprietary brand engagement and digital asset management platform used by many of the world’s largest companies including Deloitte, Allstate, AIG, Anthem, BNY Mellon, T.Rowe Price, and Willis Towers Watson.

Leadership position cultivating early adopter partners of agent-based modeling simulation, an analytic technique at the vanguard of marketing analytics and strategy. Forging deep relationships by helping partners win and deliver projects by integrating simulation as a strategic differentiated white-labeled offering. Partners stretch across the integrated marketing landscape including media, advertising, shopper, analytics and management consultancies and direct customers. Design and deliver partner training programs and workshops with senior leaders to address organizational strengths and barriers related to process, culture, structure and expertise for adopting the innovation.

Introduced and integrated Analytics and Brand Valuation to Interbrand's core strategy and design offerings in the Toronto office.Led client engagements with key Canadian telecommunications, tourism, energy and medical service brands.Directed Interbrand's Best Canadian Brands report in 2008 and 2010Collaborated closely with other offices, which included spending 6 months in Sao Paulo leading projects with major financial services and energy brands

Working across all practice areas; strategy, brand engagement and creative expression leading client engagements focused on creating and building brand valueApplying analytics to solve client's business issues with robust techniques to generate unique insights

• Managed client relationship for large corporate customers, with over 3,000 employees in industries including advertising, media, travel and construction• Developed account plans and successfully hit and exceeded $2.5M sales targets in 10 out of 12 quarters• Successfully executed strategies designed to expand offering with clients in new service areas including professional services and digital imaging• Managed internal team of 6 people • Created new email order validation process saving the average person, on average, 2 hours per week and reducing order entry errors by 18% for online orders