Talent Outreach Representative | Lead Email Content Strategist | Digital Product Manager
The Armchair Historian, Llc
Allentown, Pennsylvania, United States
- Digital creative YT history channel focused on combining educational lessons structured into high-quality animation storytelling; expanded into a subscription-based (SVOD), television streaming platform.Content.
- Managed a 1M+ YouTube subscriber base, enhancing engagement by 50% through strategic partnerships and innovative content that increased average watch time by 20%.
- Developed and implemented talent acquisition strategies, fostering a significant increase in high-profile partnerships and user engagement.
- Negotiated contracts, managed budgets, and optimized social media ad spending to achieve a 40% increase in ROI while maintaining accurate administrative.
- Utilized segmentation, automation, and personalization to enhance email campaign relevance, reducing churn by 36% and increasing re-engagement rates by 32%, resulting in a 20% growth in active SVOD subscriber base.
- Analyzed campaign metrics to improve email performance, achieving a 26% increase in open rates and a 21% click-through rate, while maintaining a low unsubscribe rate (below 3%).