Gabriella Pullano Email & Phone Number

New York, New York, United States

Greater New York City Area

*Managed all aspects of event coordination & design - merchandising, product acquisition, vendor relations, event planning, event execution, finance *Worked closely with clients to create bespoke displays within their budget for special events - personal & corporate*Managed social media efforts, advertising, SEO optimization, marketing*Worked to improve P&L by reducing costs & increasing sales*Coordinated and managing trade show / expo booth, incl. lead capture & follow up*Created & managed sales promotions to drive business during slower periods.

New York, New York

Greater New York City Area

* NtentLink / FeatureLink - Execute vertically driven ad sales plan, to small & mid-sized companies, providing adjacency to content across numerous publisher websites, and maximizes ROI through semantic search technology * Native Network - Develop relationships with brands across all verticals looking to drive traffic to their sites using CPC and/or CPA models via our widget placement* Generated, researched & prospected leads to discover potential clients endemic to our verticals based on their ad spend history for both networks

New York, Ny

• Continuously surpassed quarterly goals by at least 10-15% (up 60%YOY ‘13-‘14)• Knowledgeable in display, pre-roll, social, search advertising across desktop, mobile, tablet• Created, developed, and managed over 100 digital campaigns, across multiple platforms, per quarter• Filled out RFPs, forecasted inventory & created customized proposals for clients• Proficient in the use of Google DFP for forecasting inventory & flighting campaigns• Acted as a SalesForce Admin to monitor performance and optimize active campaigns on a daily basis, ensuring sales goals and client expectations are met• Effectively communicated with 12-person sales team and finance department to negotiate rates and reconcile outstanding accounts• Enhanced and developed new and current campaigns based upon performance and feedback from agencies and clients• Streamlined workflow and set guidelines to train new employees• Persuaded clients to expand plans to include additional platforms* Member of Ops team involved in the testing and implementation of a new ad ops system called Placements.IO to further streamline workflow

Greater New York City Area

Communicated with clients and account executives in order to understand client’s needs and expectations. Managed client media campaigns, oversaw the media process including internal communications with media buyers, digital, and auditing teams, as well as external communication with partner agencies and vendors. Research and analyze data in development of strategies and tactics for national and local digital, print, broadcast, search and social media channels for clients in the pharma, retail, travel/tourism, and business-to-business technology industries.Successfully managed and coordinated brands with multiple product lines to ensure appropriate audiences are targeted for each message; coordinated multiple product messages to avoid overlap, and oversaturation of brand by one channel.Planned and executed media for store grand openings on a local level – included local television, radio, out-of-home, street teams, digital, printOrganized costs and data into clear flowcharts for easy reference & budget management by planners, buyers and clientsActed as print media buyer & negotiated rates and added value elements for the client

Greater New York City Area

Mixed plans quarterly (scatter) and during the Upfront, providing y-o-y analysis and calling in revisions to aid with negotiations.Analyzed multiple sources of internal and external data to assist buying decisions – average ratings, demographics, dimensions, etcUpdated weekly tracking spreadsheets for team status and created new templates to streamline weekly analysisPrepared reports for clients, including but not limited to quarterly post buy reports, weekly ownership, bi-weekly season to date delivery tracker, added value report, pod position reportAssisted Buyers in maintaining client budget level, communicating with billing department and account/planning teams Allocated inventory for over 20 brands and tracked actualized GRPs and estimates to predict delivery.Worked closely with networks and handled day to day traffic issues Screened program content after receiving information from screening service for all primetime propertiesResolved network discrepancies within a timely manner and created invoice report to accurately track progress.Trained Assistant Buyer to perform weekly tasks, understand the industry and respond to network and client requests.Completed Assistant Buyer Training which provided in depth study of media math, added value opportunities and Upfront negotiating tactics.Presented mock $25MM buy summary and marketing strategy presentation to Initiative Supervisors and Directors for Sonic Drive-In brand.

Supporting daily needs of the Publisher/sales staff with RFPs, maintaining account lists, making travel arrangements, booking appointmentsCompiling weekly status reportsPreparing presentations and materials for client meetings (including highlighting edit credits, creating mock-ups, binding decks, etc.)Organizing registration and schedules for trade shows/expos; ordering issues for eventsOrganizing conference callsFulfilling client requests such as sending media kits and magazines; maintaining client comp listsCompiling materials/information for added value programs from clients {Fit Pregnancy in-book and online added value}Writing issue mailing letters & bi-weekly top-of-mind email blasts to be sent to clientsCreating insertion orders for print and digital campaignsTaking screenshots of digital campaigns and creating campaign re-caps for clientsPosting articles on Natural Health's blog, two to three times a weekResearching clients using Ad Database as neededFiling expense reports for publisher & sales staffMaintaining subscriptions of competitive magazines

Worked 20 hrs+/wk while in collegeProvided translation assistance for Italian-speaking customersAssisted with administrative duties, such as scheduling, inventory, ordering merchandise and record keepingAssisted in data retrieval during auditsTyped and prepared prescriptions for final approval

Writing articles for weekly/monthly publication using WordPressManaging other writers to ensure content is edited and posted in a timely fashionConducted analysis of competitor trafficEvaluated competitor content trend variationTracked metrics for a collection of sites reaching the college market

Worked 16 hrs+/weekCoded articles for posting on InternetContacted local vendors as research for various articlesConducted research on various topics for a bookConducted research and outreach for local niche marketing projectsWrote articles for "Real Weddings" section of website/ print magazineContacted and compiled quotes from various vendors as article contentCreated video content schedules for posting videos on sites such as Sling, AOL, MSN, & MySpaceConducted outreach using MySpace to increase traffic to TheKnot.com and its various sister sitesCreated databases of potential client contactsAssisted in daily office activities, such as filing and running errands

Wrote press releasesCompiled information regarding the distribution and pick-up of press releases (in both print and online sources, using Burrelles Luce)Researched and created media contact databases and editorial calendars (Using Cision)Corresponded with clients worldwide to organize and orchestrate media programming Assisted with office duties, such as organizing media clips, binding booklets/pamphlets to be distributed to clients, and running errandsUsed social networking sites (i.e. Flickr, Twitter, Facebook, etc.) to communicate with potential consumers and tailor pitches to clients in response to information gathered

B.S., Marketing

Activities and Societies: Theta Phi Alpha Fraternity, Inc.Marketing

High School Diploma