Gabriella Yarrell Email & Phone Number

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

The Insurance industry is ripe for disruption. Flip was created in 2021 to offer insurance that Australians love by daring to be different. Highlights of this role include:- Launching a limited time Japan Pass Accidental Injury Insurance product, which started as an idea on a sticky note and became a product within 8 weeks 🚀- Partnering with Ironman Oceania on 4 iconic Australian events, and offering our insurance to their race participants- Communicating a product and pricing update to bring our product from MVP state to a newly improved offering that better reflected our customers needs, and our business objectives (a tricky landscape to navigate with 2023's cost of living crisis).But more generally, in this role I:- Plan and execute product update communications alongside Product, Insurance Innovation and Engineering teams- Stay on top of web copy and designs for product launches and updates- Work with our agencies (Creative, Media, PR, Growth Consultancy, UX Design team) to spread the word about Flip- Producing content for partners like Noosa Enduro, Noosa Tri, City2Surf, Ultra-Trail Katoomba and Ultra-Trail Kosciusko, and Thredbo Alpine Resort- Maintain creativity in our heavily regulated industry

Auckland, New Zealand

I wrote website content to enable the NRMA brand expansion into SA, WA and the NT. It required meticulous attention to detail, strong stakeholder relations and the ability to juggle business priorities. My day to day involved:- Writing, auditing and editing comprehensive short form copy- Following UX/UI practices and legal guidelines, to ensure a seamless website user experience- Writing the Travel, Strata and Landlord insurance 'quote and buy' experience- Ensuring our brand messaging is factually and tone consistent- Managing stakeholder feedback (with product, legal and other 2nd-party teams) which involves hosting feedback sessions and managing following steps- Working in an agile environment, meeting sprint deadlines and tracking the various stages of approvals and edits.

Auckland, New Zealand

After spending a few years in agency PR, I contracted to a wide range of industries—from Finance and Fashion, to Logistics and Construction. I used this time to grow my professional network and reassess the best use of my skills. Not only did I work with a bunch of incredibly smart people, I gained a greater sense of my strengths and passions to take into a full time perm role. This contracting period taught me how to adapt quickly, be resourceful and efficient, whilst making an impact and delivering results in a short timeframe.. and ultimately, how to find opportunities wherever I go.

Auckland, New Zealand

GAJV is the team building Watercare’s Central Interceptor. It’ll be New Zealand’s largest ever wastewater network I supported GAJV's Health and Safety team, implementing new H&S practices, and reporting on industry standard compliance.

Auckland, New Zealand

Navigating the early days of COVID-19, working closely with Marketing, Campaign and Segment teams.

Newmarket, Auckland

Britomart

Auckland, New Zealand

Pead PR is a leading Auckland-based creative & integrated communications agency with B2C and B2B clients.Starting at Pead as an Intern, I progressed steadily to Junior Account Executive and then Account Executive. Majority of my time was spent on the Beauty and Wellness team, where I established a strong understanding of client relations, account management, media relations, influencer management, event management and copywriting.A few highlights from this role include:- Jeuneora Hemp launch. We built on the success of Jeuneora's Collagen range to introduce 3 innovative Hemp products to the beauty and wellness market.- Kerastase Extentioniste campaign. Worked with top tier beauty influencers to create engaging, on-brand content that created hype and drove a spike in sales.- A 4-month secondment at L’Oreal New Zealand. Bridged the gap between agency and in-house, to enhance client collaboration, adapt global processes and immerse in a Beauty-centric environment.Clients included L’Oreal (including a portfolio of 9 brands), Jeuneora, OFF&ON, My Food Bag, United Flower Growers, Nespresso and Dole.

Auckland, New Zealand

Parnell

My Food Bag is an iconic NZ start-up success story. I joined the team as Customer Love Coordinator in the early days, where I learned invaluable lessons about the challenge of scaling a new business. Over two years, I played a key role in growing and training the team of eight Customer Love Coordinators to 30.In this position, I strengthened customer relationships by providing insightful product knowledge and compassionate resolutions to issues. Through customer interactions I developed my verbal and written skills on various channels like email, social media, web chat and phone. I supported Team Leads by helping train new team members on processes, solutions and communication techniques to get the best outcomes for customers. I took pride in my role and helped build the culture of the team. In 2017, the Customer Love Team was recognised for their attentive, high service levels and won Excellence in Customer Service Delivery at the Westpac Business Excellence Awards. To this day, My Food Bag is a desirable place to work and the Customer Love team continues to go from strength to strength.

Bachelor Of Communications, Public Relations, Advertising, And Applied Communication

Majoring in Public Relations and Minoring in Creative Industries

Education record

Activities and Societies: Mount Aspiring College Hostel Service Committee

Education record