Gabrielle Dominguez Email and Phone Number

Responsibilities:  Coordinated the execution guidelines (Look of Success) for the Off‐Premise channels, including equipment needs, Point‐of Purchase material needs and in‐store communication.  Assisted the Commercial Manager with the development and implementation of strategies, plans and tactics for the Off‐Premise Channel.  Assisted with day‐to‐day contact and negotiations with Key Accounts.  Created value‐added and rewards programs for Key Accounts.  Prepared and accurately update database and contact information of off‐premise customers and Key Accounts.  Visited Key accounts and regular customers within the Off‐premise channel to strengthen relationships with customers, obtain information, and identify potential issues and opportunities in the market.  Assisted with the coordination of Brewery and Coke Plant tours and VIP activities.  Assisted with the evaluation of Commercial Marketing Department capabilities as needed to comply with defined customer strategies.  Assisted in conducting training initiatives required to ensure proper grounding of commercial strategies and plans.  Identified and shared best practices for handling customers across Sales Centres.  Tracked and interpreted sales and sales trends for specific Key Accounts and prepare reports for the Commercial Marketing Manager.  Coordinated, tracked and evaluated Customer/Trade component of all Promotions.  Worked in collaboration with other business units for Special Events, Trade Fairs, Expos and Promotions.  Assisted with the management of budget for commercial activities and the distribution of inventory for Trade and Tourist Path Initiatives.

Broad FunctionEffectively participated in the sales, marketing and promotional activities of brands attached to the Beverage Division, while working closely with the General Manager/Sales Team/Brand Suppliers.Specific ResponsibilitiesBrands1. Pursued and acquired an in-depth knowledge of the brands assigned, competitive products and market environment2. Familiarized myself with options for sourcing product, shipping methods and cost elements involved3. Conducted market research as necessary to determine sales potential of product4. Prepared fiscal marketing plans by brand for presentation and approval by the brand owner and Stansfeld Scott’s senior management5. Cost effectively promoted the brands within approved fiscal budgets whilst being accountable for any over-expenditure6. Managed inventory levels, stock rotation and submit order requirements for the brands assigned7. Worked closely with sales personnel on brand objectives and provided in-market support through product presentations and customer visits8. Provided Product presentations to all Stansfeld Scott sales and customer service staff which are mandatory before receipt and sale of new products9. Documented all commitments and agreements, ensuring relative parties are continuously apprised10. Became familiar with local requirements and legislation with regard to the healthcare and beverage industry11. Developed and maintained communication (primarily documented) with brand owners in the best interest of marketing their brands12. Co-ordinated and organised brand owners’ visits and accompany them on such visits13. Through frequent communication ensured brand owners were aware of developments and activities that impact their brand