Eleni’s is an award winning, New York-based woman owned premium cookie company marketing its uniquely packaged cookie products to on-line D2C, specialty retail/gift shops, corporate customers, wholesale, big box and grocery chains. The company is on a rapid trajectory to becoming a national brand. • Manage daily operations and production of 5,000 sf fulfillment center• Perform monthly and year-end inventory audits of products/packaging• Developed illustrated “brand standard” catalog of SOPs for packaging of 100+ product SKUs • Built/maintain multiple financial reports including COGS, inventory, and sales.• Hire, train, and manage 3 - 10 full-time/seasonal employees.• Coordinate all freight logistics of palletized goods to/from co-producer factory, warehouse, or customer• Source/procure inventory, professional services, equipment, and fulfillment center supplies • Streamlined shipping and order fulfillment processes.Key Accomplishments• Reduced payroll by $150K collectively ($50K/year) by securing grant funding from local workforce development organization to hire/train staff • Successfully directed/executed fulfillment of single largest corporate order with a $150K budget shipping individual custom cookie gift boxes to 1,500 top tier users of a major social media platform.

Managed all activity for 1,200 member professional medical association. Worked collaboratively with client Board of Directors, volunteer committees and members to execute strategic plan initiatives.-Membership Recruitment/Retention Management-Customer Engagement-Conference/Meeting Planning-Membership & Event Marketing-Digital Content Management-Certification Program Management-Award Program ManagementKey Accomplishments:• Grew specific member segments by 10% through customized marketing communication to prospective association members.• Reduced certification application processing time by 20% by converting paper application into electronic fillable form.• Streamlined scholarship application process by moving to electronic submission and document upload platform resulting in 15% reduction of staff time.

Developed and managed of a $15M strategic partner program comprised of a unique collection of vacation options for a sophisticated and complex timeshare vacation club catering to the leisure travel consumer. Key Accomplishments:•Managed/grew robust strategic partner program from $5M to $15M resulting in 35% average annual sales growth.•Curated travel/leisure products/services comprised of 100+ affinity partners and 1M+ program benefits.•Leveraged 150K+ customer base and effectively communicated revenue-positive benefits of strategic partnership. •Successfully negotiated 10%-25% discounts with strategic partners through cross-marketing initiatives within sales centers, loyalty programs, print/electronic collaterals, and social media. •Managed a 6,500+-member loyalty program for co-branded credit card generating $600K annual redemption volume.•Proactively identified/improved operational efficiencies resulting in 15 – 20% savings of labor and/or resources.Key Skills:-Strategic Partner Sourcing-Strategic Partner Marketing-Affinity Program Development-Contract Negotiation-Budget Management-Analytics Reporting -Call Center & Sale Center Product Training-Loyalty Program Management

Served as event operations manager for large-scale production of conferences/fundraisers/galas/golf outings/ski trips and sailing regattas. Managed all aspects from concept/budget development to on-site execution for corporate and non-profit clients. Key Accomplishments:•Successfully produced/managed approximately 40 events annually throughout North America and the Caribbean. •Developed $50K - $1M event budgets proposals for clients.•Sourced/selected venues inclusive of hotels, resorts, banquet and meeting space. •Negotiated service contracts for food/beverage, lodging, entertainment, décor/floral, rentals, and event production services. •Hired/trained/managed event operations support staff.-Site Selection-Contract Negotiation-Budget Management -Event Marketing -On-site Event Management-Staff Training & Management -Vendor Management-Housing & Registration Management-Speaker Communication-Post Event Evaluation Summary

Managed projects and activities for 100 member non-profit banking consortium and 2,000 member sculpture artist association by facilitating various activities and initiatives.-Client Collaboration -Meeting Management-Team Management -Website Management -Event Marketing