Head of Recruitment

Head of Scouting in the Americas region - NFFC, Olympiacos and Rio Ave.

Work in the relationship between the brand and the players and clubs sponsored, scouting for new club assets and players and expanding the presence of the brand worldwide, leading a 6 people team and overseeing all the regional football teams.Assets Managed: Sevilla FC, FC Porto, Samir Nasri, Marouane Fellaini, Jesus Navas, Alvaro Negredo, Fernando Reges and Vincent Kompany and others.

Fanatic is the name of the Strategic Planning & Insight department. Worked with: Fan Strategy, Brand Experience, Branded Content, Strategic Brand Planning, Talent Procurement, Digital/Social/Mobile, Design & Identity, Campaign Strategy and Activation.Clients: Nike, UEFA, Manchester United, Manchester City and National Football Museum.

Develop the agency’s marketing area managing 5 people with 8 clients (sports, technology and direct sales). Develop strategies, campaigns and content for websites, social media, on and offline ads and campaigns.

Developed the strategies, concepts and events (Marketing, Digital and PR) for the following products and launches:BMW – BMW i3, Mini Paceman and BMW R1200GS.Also responsible for press activities, PR, Marketing and Endomarketing. Building the relationship with the press, press releases, Social Media management, create and develop ads for print and digital media, product launch, PR and marketing strategies and campaigns.

- Marketing and PR Executive for Football (Jan 2011 – Oct 2012 - Brazil)Developed the strategies, concepts and events (Marketing, Digital and PR) for the following products, campaigns and launches:* Brazil National Team Kit (2012), * Nike – COB (Brazilian Olympic Committee) Sponsorship Deal Announcement (2012), * Bahia, Santos, Internacional and Coritiba Sponsorship deals announcements and Team Kit Launches (2012), * Corinthians Kit Launches (2011 and 2012). * Ronaldo’s… Show more - Marketing and PR Executive for Football (Jan 2011 – Oct 2012 - Brazil)Developed the strategies, concepts and events (Marketing, Digital and PR) for the following products, campaigns and launches:* Brazil National Team Kit (2012), * Nike – COB (Brazilian Olympic Committee) Sponsorship Deal Announcement (2012), * Bahia, Santos, Internacional and Coritiba Sponsorship deals announcements and Team Kit Launches (2012), * Corinthians Kit Launches (2011 and 2012). * Ronaldo’s Farewell* Corinthians World Club Championship Title* Greatness Campaign (Brazil).Was part of the Nike New Masters Program – The first Nike trainee program for young talents, developing out of the box ideas for innovative and young campaigns, aiming to develop the future of Nike. One of the main achievements was to develop the Casa Fenomenal Concept for the 2014 WC and to develop new retail concepts for Brazilian Nike Stores.- Sports Marketing - Players & Asset Relationship Coordinator (Oct 2012 – Apr 2013 - Brazil)Scout for new talents and Sponsorship negotiations. Work on the relationship between Nike and sponsored clubs and players such as Corinthians, Santos, Bahia, Internacional, Paulo Henrique Ganso, Liedson, Luis Fabiano, Paulinho, Ronaldinho, Bernard and others. Show less

Responsible for press activities, PR, Marketing and Endomarketing. Building the relationship with the press, press releases, Social Media management, create and develop ads for print and digital media, product lauch PR and marketing strategies, also working alongside with agencies to develop the new NEXTEL brand and TV ads.