- Responsible to ensure that Haypp Group operates with optimal pricing across all storefronts to deliver the Group’s Active customers, Volumes, Revenue and Product margin targets- Owner of the pricing plan developments, definitions of price strategy per storefront and its implementation- Continuously monitors competition (special focus on price positioning) and implement corrective actions if required- Run/participate in the company operating process to share pricing / product… Show more - Responsible to ensure that Haypp Group operates with optimal pricing across all storefronts to deliver the Group’s Active customers, Volumes, Revenue and Product margin targets- Owner of the pricing plan developments, definitions of price strategy per storefront and its implementation- Continuously monitors competition (special focus on price positioning) and implement corrective actions if required- Run/participate in the company operating process to share pricing / product margin related information and support decision making- Coach / train other members in the organisation about “pricing” (strategy, tools, considerations) Show less

Professor of Accounting, Financial Analysis, and M&A and investment valuation

- Lead a virtual team, with 7 reports (3 direct and 4 indirect), to analyze, simplify and implement the Marketing Finance processes with a view to drive savings of £10mn and align 30% of end market processes- Responsible of the Pricing Investment analysis (£300mn across the group) to build a reporting model to monitor the evolution and propose strategic and reallocation opportunities to senior management- Leader of the Global pricing governance process to note regional and end market… Show more - Lead a virtual team, with 7 reports (3 direct and 4 indirect), to analyze, simplify and implement the Marketing Finance processes with a view to drive savings of £10mn and align 30% of end market processes- Responsible of the Pricing Investment analysis (£300mn across the group) to build a reporting model to monitor the evolution and propose strategic and reallocation opportunities to senior management- Leader of the Global pricing governance process to note regional and end market main projects (£700m) Show less

- Lead the cross functional team tracking the marketing investment (£3bn) to build and manage the financial model for variance and performance analysis. Periodic presentation and recommendations to Management Board- Drive analysis of the spend effectiveness, market competitiveness and investment alignment in Top 40 markets. Project identified £300mn overinvested segments and proposed reallocation opportunities- Support to central marketing team to translate strategies, innovations and… Show more - Lead the cross functional team tracking the marketing investment (£3bn) to build and manage the financial model for variance and performance analysis. Periodic presentation and recommendations to Management Board- Drive analysis of the spend effectiveness, market competitiveness and investment alignment in Top 40 markets. Project identified £300mn overinvested segments and proposed reallocation opportunities- Support to central marketing team to translate strategies, innovations and commercial insights into business cases. Build successfully 5 cross market business cases in coordination with various departments to rollout innovations to drive £250mn revenue and 20 billion cigarettes future performance Show less

- Responsible of the Marketing Investment (€50mn+) management and the insights generation to support decisions- Build up, and maintain a system of total trade investment (€25mn) per shop in Spain and provided reallocation recommendations to reallocate 15% budget to the Head of trade and Top Management- Lead a team with 2 direct reports to review effectiveness of investment in the Vending Machine channel (€11mn investment and 40% sales) and create a report with reshuffling suggestions of… Show more - Responsible of the Marketing Investment (€50mn+) management and the insights generation to support decisions- Build up, and maintain a system of total trade investment (€25mn) per shop in Spain and provided reallocation recommendations to reallocate 15% budget to the Head of trade and Top Management- Lead a team with 2 direct reports to review effectiveness of investment in the Vending Machine channel (€11mn investment and 40% sales) and create a report with reshuffling suggestions of 20% of investment for Directors Board Show less

World leader in building materials and third-largest cement producer- M&A execution team - Performed comprehensive analytical tasks including financial modelling and economic and risk viability assessment of purchases and disposure of assets- Coordination of the strategic & financial guidance in the cost savings and potential synergies. Evaluation of the regional capital expenditures profitability. Bi-monthly analysis of regional business forecast performance and main… Show more World leader in building materials and third-largest cement producer- M&A execution team - Performed comprehensive analytical tasks including financial modelling and economic and risk viability assessment of purchases and disposure of assets- Coordination of the strategic & financial guidance in the cost savings and potential synergies. Evaluation of the regional capital expenditures profitability. Bi-monthly analysis of regional business forecast performance and main operational KPI’s- Preparation of ad-hoc presentations for Country, Regional and Global Presidency: monthly results Board Meeting, Cemex Day, Investor Relations presentation, and Internal Webcast- Competitor performance tracking of capacities, expansions and corporate performance Show less