Leading the marketing and innovation efforts for one of the top real estate companies in Minas Gerais, focusing on sustainable growth and brand enhancement.- Designed and implemented integrated strategies, significantly increasing customer acquisition and retention.- Optimized internal processes, enhancing team efficiency and quality of deliverables.- Managed digital transformation projects, modernizing the customer journey and introducing innovative solutions.- Collaborated with the sales team to maximize ROI, achieving record revenue growth.- Controlled the annual budget, ensuring financial alignment with corporate goals.

As a Strategic Marketing Consultant for AP Ponto, I provided expertise during the post-acquisition phase of Deploy to ensure a smooth transition and optimize customer acquisition processes, leveraging my prior knowledge of the company.- Delivered actionable insights and strategic recommendations, enhancing marketing functions and streamlining transition processes.- Developed processes for brand positioning and acquisition strategies that significantly improved market reach.- Collaborated with executive leadership to guide strategic initiatives and strengthen AP Ponto’s market presence.

BTO Group, a leader in live marketing solutions, appointed me to oversee digital project development, including a SaaS platform tailored for digital and hybrid events during the pandemic, after the acquisiton of Deploy.- Hired and managed the development team, acting as the primary stakeholder to ensure alignment between technology initiatives and business objectives.- Directed the entire project lifecycle, from concept to launch, managing timelines, deliverables, and cross-functional collaboration.- Led the adoption of agile methodologies, promoting a tech-forward and adaptable culture within the organization.- Integrated new technologies to enhance digital capabilities, expanding BTO’s service offerings and market competitiveness.

Deploy was founded with a mission to redefine the Brazilian marketing landscape through a focus on technology and results-driven strategies. Within three years, we achieved R$3 million in revenue, leading to our acquisition by BTO Group.- Built and scaled Deploy without external funding, reaching significant revenue milestones and establishing a high-performance team of over 20 professionals.- Acted as operations manager for the Digital Product business unit, overseeing the development of applications for clients such as Red Hat, Bonsai, and Captable.- Directed major projects for clients including TOTVS, Claro, and Red Hat, positioning Deploy as a recognized industry player.- Successfully navigated the agency’s acquisition, facilitating the integration of Deploy’s portfolio into BTO’s operations.

Keep.i, a SaaS startup specializing in digital marketing performance dashboards, invited me to lead growth initiatives and expand its market presence through strategic acquisition and upscale efforts.- Developed and executed growth strategies that accelerated user acquisition and broadened Keep.i’s market footprint.- Oversaw the technical and operational aspects of marketing, including SEO, ad campaigns, a new website and CRM integrations.- Fostered a data-driven environment, optimizing marketing processes to ensure alignment with business goals.- Redesigned some of the main features to ensure our product had what was needed to achieve growth.- Created A/B testings based in data available in Intercom and GA to ensure the best results to each action.

At Avantgarde, a global leader in experiential marketing, I was tasked with establishing and leading the Advertising and Digital department, delivering innovative, tailored solutions to meet client needs and drive revenue growth.- Created a new business unit that increased annual revenue by over 50% within the first year by launching high-value service offerings.- Led and mentored a team of 13 professionals across Rio de Janeiro and São Paulo, ensuring the delivery of impactful marketing solutions for global clients.- Expanded Avantgarde’s digital portfolio, integrating new advertising channels and data-driven strategies to enhance client engagement.- Developed my first project using Artificial Intelligence (IBM Watson) to create a very complex Bot to a huge brazilian mobility company.- Directed the end-to-end process of ideation, prototyping, testing, and validation for a digital product designed to integrate events with a seamless digital experience.- Attended to the SXSW Festival and created a important Trend Report to Santander.