Domino's Pizza E-commerce:Designing app and web customer journeys.Launched the new website in Nov'22 and the new app in Apr'23.E-commerce conversion rate improved from 23% in May’21 to 28% in Jul’22.Integrated new partners and digital channels:- Delivery platforms: Sales per week $19M MXN (Jul’22)- WhatsApp: Sales per week $1.2M MXN (Jul’22)

New App Lead:Coordinated a team of product owners, UX/UI designers, developers and testers through Scrum and Kanban methodologies.Made the new Banco Azteca app customizable and innovative through to continue being the #1 finance app in Google Play Store (4.5 stars) and Apple App Store (4.8 stars).

New App and Onboarding Product Owner:Built the new Banco Azteca app with user centered design and over 70 features.Redefined onboarding and sign up process for digital banking (3.2M total clients in 2018).Developed savings and investments products for digital banking.

Customer acquisition and follow-up:+12,000 new retail customers (university students and employees).

Santander PLUS:Designed the loyalty program to increase savings and usage of digital channels.+21% in retail savings through individual saving accounts between Q2 and Q3 in 2016.Savings and investments:Developed new products in coordination with Retail, Operations, IT and Legal specialists.

Transformation projects:New branch process and platform for credit: 36% time reduction in credit card origination and 12% time reduction in SME credit origination.

Compliance projects:Defined processes for retail and business investment sales.

New model integration at assembly and painting areas.

First place at Lean Challenge '11.WIP and variable costs reduction.

Process and production intern at hot rolling mills.Process intern at polyurethane panel plant.