Gaby Recto Email & Phone Number

Amsterdam, Nh, Nl

Hoofddorp, North Holland, Netherlands

Hilversum, North Holland, Netherlands

Led the execution of projects and initiatives in line with business priorities, optimizing pre-seasonal processes and managing the day-to-day platform experience. Leveraged reporting tools and analyzed user journey data to build insightful dashboards, reports, and presentations, sharing key findings with relevant stakeholders and updating UX guidelines and best practices. Enhanced consumer experience on Nike's digital platforms by improving the Nike App experience for the customer by the use of notifications and easy-to-use navigation techniques within the app.• Boosted conversion rate by 50% by implementing a capability that involved seeding products to Nike members in exchange for 50+ reviews on a project from start to finish for Nike.com and Nike App.• Generated a 10% traffic boost by revamping and modernizing product display pages for key styles.• Maximized optimization of flagship platforms through A/B testing with key stakeholders, utilizing "test and learn" approach.• Led the end-to-end launch of a product management initiative, working with stakeholders locally and overseas.

Hilversum, North Holland, Netherlands

Elevated to a merchandising role, maintaining and curating key product walls for Nike Women through a data-driven approach. Directed data analysis and reporting efforts for the implementation of an algorithm, driving optimization of Nike App's performance.• Transformed calendar into Figma template and optimized Nike App for Women by streamlining complex processes. • Optimized key marketing styles' product display pages by leading the workstream to increase Ratings & Reviews.

Madrid, Community Of Madrid, Spain

Cokrea is a creative ecosystem focused in concept-driven content for brands and developing businesses that thrive to succeed.• Boosted community engagement/awareness by up to 75% by creating a bi-weekly newsletter and engaging with members regularly.• Worked in tandem with the social media manager for key marketing campaigns that resulted in a 150% increase in followers.

Madrid, Community Of Madrid, Spain

Gundo is an app that empowers its users to make the right nutritional decisions.• Increased brand awareness by 150% through proactive management of social media accounts and website.• Doubled readership by devising, developing, and implementing website search engine optimization strategy.• Envisioned and employed a unique digital marketing strategy for app launch by interpreting marketplace trends.

Alcorcón, Community Of Madrid, Spain

• Developed dynamic lesson plans for adults for general and business English• Taught various age groups of children in person and online to develop English skills • Conducted exam preparation for the Cambridge First and Advanced exams

Philippines

• Wrote reports that analyzed foreign exchange rates that determined which institution to trade with• Communicated with other financial institutions to coordinate trading currencies and bonds at the best rate• Assisted officers of the department by creating reports using Excel and analyzing data on the Bloomberg Terminal

Ncr - National Capital Region, Philippines

• Collaborated with the marketing department in handling the company’s social media pages • Created an analysis based on the data from Facebook analytics on the effectiveness and reach of the posts• Doubled viewership of social media posts by conceptualizing a new strategy based on the analysis done

Master'S Degree, Management

Specialization in Digital Business Master in Management Rankings: Financial Times 13th in the world and 1st in Europe 2021 QS 4th.

Bachelor Of Science - Bs, Business Management