Gail Chapman

Gail Chapman Email and Phone Number

Content Writer | Copywriter | Former Marketing Exec @ RSA
london, greater london, united kingdom
Gail Chapman's Location
Hove, England, United Kingdom, United Kingdom
Gail Chapman's Contact Details

Gail Chapman work email

Gail Chapman personal email

n/a

Gail Chapman phone numbers

About Gail Chapman

Experienced and reliable content/copywriter with strong marketing background.I'm passionate about making life easier. Both in terms of how you'll find working with me, and my approach to producing content and copy for your business and customers.I'm adept at working within an agile environment with a passion for using the right words in the right places to make user experiences as smooth as a warm knife through butter.Experience developing impactful and engaging copy and content for websites, customer journeys including online forms and marketing materials including direct mail and emails.Here are some results I'm proud of: Produced compelling, engaging and relevant long-form content including guides and articles that met Google’s E-E-A-T criteria and helped grow visibility for new search terms.Proven success in moving KPIs through increased digital adoption, retention, and engagement.Provided UX writing expertise to deliver improvements to customer journeys, increased conversions, facilitated test and learn initiatives and drove digital adoption.Spearheaded the development and delivery of customer email newsletters, incorporating engaging and relevant content aligned to the content strategy. Consistently achieved +30% open rate, surpassing industry benchmarks.Created a new, dedicated accessibility page for the More Than website in collaboration with subject matter experts in Digital and Customer Experience.Integral member of a six-person engagement and social committee, actively contributing to the development and execution of plans and events that help elevate engagement scores.Examples of my work:https://www.canva.com/design/DAF4u0FLuZ4/5wvExaCajbMHQ9NZVmjekw/viewPublished articles:https://www.rsainsurance.co.uk/news/rsa-updates/defence-employer-recognition-scheme-gold-award/https://www.rsainsurance.co.uk/news/rsa-updates/giving-back-through-the-apprenticeship-levy/https://www.rsainsurance.co.uk/news/rsa-updates/RSA-launches-new-and-improved-online-claims-portals/https://www.rsainsurance.co.uk/news/rsa-updates/rsa-achieves-award-for-charity-payroll-giving-scheme/Technologies: Contentstack Content Management System, Jira, Figma, Asana, MS Teams, Slack, Confluence, Google Workspace, MS Office.

Gail Chapman's Current Company Details
RSA

Rsa

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Content Writer | Copywriter | Former Marketing Exec
london, greater london, united kingdom
Website:
rsagroup.com
Employees:
11512
Gail Chapman Work Experience Details
  • Rsa
    Content Writer – Digital Marketing
    Rsa May 2022 - Present
    Horsham, England, United Kingdom
    Deliver More Than’s content and SEO strategy through the creation and refinement of user-centred web content across a variety of products and business areasProvide UX writing support to e-commerce trading squads to deliver improvements to the customer journey, increase conversions, facilitate test and learn initiatives and drive digital adoptionDraft and edit customer facing letters and emails, ensuring content is compliant and in line with the brand and tone of voiceProficient in the use of Contentstack (CMS) to produce and update web contentFollow internal processes and collaborate with stakeholders including subject matter experts, Regulatory and Legal teams to ensure content is fully compliant with FCA regulations and Consumer Duty guidelines
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  • Rsa
    Customer Marketing Executive – Brand, Direct And Customer Marketing
    Rsa Jan 2015 - May 2022
    Horsham
    Worked with cross-functional teams to plan and deliver communications in different formats and channels, both digitally and offline, that enhanced the whole customer journeyTranslated product and brand goals into words that empowered customers to take action, through email, direct mail and SMS communicationsCollaborated with Data teams to monitor campaign performance, continually test and learn and present results and insights to senior stakeholders
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  • Rsa
    Customer Communications Executive – Customer Documentation
    Rsa Aug 2014 - Dec 2014
    Horsham
    Managed transactional marketing projects for More Than and RSA partners including Lloyds Bank, Tesco, National Australia Group and John LewisCollaborated on a "Brilliant Basics" project aimed at simplifying language in transactional customer documentation, enhancing clarity, and ensuring a more accessible and understandable communication approach
  • Rsa
    Marketing Executive – Marketing And Distribution
    Rsa Jul 2013 - Mar 2014
    Horsham
    Responsible for developing and delivering high-volume email and direct mail marketing campaigns aligned to the overall business objectives, for the More Than brand, across a portfolio of products including Car, Home, Pet and BusinessDeveloped and maintained processes for managing marketing budgetsCollaborated with product teams to develop new customer marketing initiatives to increase retention
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  • Esure
    Direct Response Marketing Executive
    Esure Jun 2005 - Jul 2013
    Reigate
    Development and execution of below-the-line acquisition, retention and CRM direct marketing programmesEnd-to-end management of complex direct mail campaigns, collaborating with mailing houses, printers and artwork agenciesSpearheaded internal communication initiatives for the marketing team, enhancing colleague awareness of campaigns and fostering increased staff advocacy for the brand and products
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Gail Chapman Skills

Direct Mail Programs Direct Marketing Email Marketing Project Management Copywriting Crm Office Administration Brand Development Management Ecrm Acquisition Campaigns Retention Programs Retention Strategies Long Term Customer Relationships Customer Facing Market Research Relationship Management Data Analysis Digital Direct Marketing Advertising Marketing Multi Channel Marketing Online Advertising Online Marketing Marketing Communications Marketing Strategy Digital Marketing Customer Relationship Management Account Management

Gail Chapman Education Details

  • Warlingham Sixth Form
    Warlingham Sixth Form
  • Warlingham County Secondary School
    Warlingham County Secondary School
  • Warlingham
    Warlingham
  • E-Consultancy
    E-Consultancy
    Digital Marketing
  • E-Consultancy
    E-Consultancy
    Email Marketing
  • Idm
    Idm
    Marketing
  • Comsec Secretarial College, South Croydon
    Comsec Secretarial College, South Croydon
    Administrative Assistant And Secretarial Science, General

Frequently Asked Questions about Gail Chapman

What company does Gail Chapman work for?

Gail Chapman works for Rsa

What is Gail Chapman's role at the current company?

Gail Chapman's current role is Content Writer | Copywriter | Former Marketing Exec.

What is Gail Chapman's email address?

Gail Chapman's email address is ga****@****ure.com

What is Gail Chapman's direct phone number?

Gail Chapman's direct phone number is 01737 22*****

What schools did Gail Chapman attend?

Gail Chapman attended Warlingham Sixth Form, Warlingham County Secondary School, Warlingham, E-Consultancy, E-Consultancy, Idm, Comsec Secretarial College, South Croydon.

What are some of Gail Chapman's interests?

Gail Chapman has interest in Social Services, Children, Economic Empowerment, Civil Rights And Social Action, Education, Environment, Poverty Alleviation, Science And Technology, Disaster And Humanitarian Relief, Human Rights.

What skills is Gail Chapman known for?

Gail Chapman has skills like Direct Mail Programs, Direct Marketing, Email Marketing, Project Management, Copywriting, Crm, Office Administration, Brand Development, Management, Ecrm, Acquisition Campaigns, Retention Programs.

Who are Gail Chapman's colleagues?

Gail Chapman's colleagues are Lana Whiteheart, Maham Javeed, Linda Engelbrecht, Gez Mcdonagh, Emma Porter, April Vigil, Donncha Connolly.

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