Gail Baker Email & Phone Number

Oregon, United States

Many leaders underestimate the potential of strategic communications to propel an idea, a vision or business forward. Strategic communication is so much more than a functional area. Both an art and a science, strategic communications is a practice, a value, and foundational to building cultures, relationships, and success. Combining impactful storytelling with a results orientation, Three Peaks Strategy helps mission-driven organizations thrive by partnering to create message-tested solutions to complex strategic challenges. As Principal and Strategist of Three Peaks Strategy, I collaborate with key stakeholders across an organization to co-create strategy, build an engaging communications plan, and tell compelling stories. Along the way, I develop the internal talent and structures necessary for continued success. With significant experience at leading within health care and energy companies, I understand how to achieve rigorous goals in highly complex business segments where productive engagement with internal stakeholders, external constituents, community partners, industry leaders, investors, and regulators is essential. Bottom line: Engaging, clear, and impactful communication is vital to an organization achieving its mission. Three Peaks Strategy works with you to provide the support and guidance that allows you to effectively communicate your strategy, secure support from all stakeholders, and build high-performing and innovative internal teams that drive the organization forward.

Portland, Oregon

Learning from and helping develop the next generation of leaders who are pursuing their Masters in Strategic Communications.

Portland, Oregon Area

Starting as a VP and moving into the SVP role, I bolstered the corporate mission, brand reputation, and industry leadership by directing strategic communications and engagement at a healthcare company with 4.7K employees serving 3.2M members across four states. I lead an integrated approach to all internal/external communication strategies to build the corporate reputation, promote message consistency, and authentically connect with diverse stakeholders.● Established Cambia as brand recognized for innovation and people-focused mission and enhanced consumer awareness of high-quality, affordable family health care services by collaborating as member of the Cambia executive leadership team.● Fostered trust, credibility, and innovative consumer-centric culture with high-performing teams through cohesive mission-driven corporate communications, branding, and messaging plans that raised engagement across channels.● Elevated company’s online reputation management (ORM) for a highly credible, positive footprint by leading effective communications campaign using earned media, social media, and thought leadership.● Built and coached Social Media, Corporate Narrative, and Crisis Communication and Issue Management teams in driving accountability and results that advanced brand position.● Led Crisis Communication and Issue Management team in early messaging around Covid-19 by crafting value-aligned communication strategy with transparency and urgency, which led to increased customer and employee satisfaction rate.● Mentored organizational leaders as Executive Sponsor of Women’s Leadership Employee Resource Group that grew to the largest internal employee group with 500+ members and resulted in development of future leaders.

Portland, Oregon Area

Hired as an individual contributor in 1996 to lead advertising, progressed through the ranks to a strategic leadership position as the Director of Corporate Communications and Community Affairs in 2002. Responsibilities included: - Corporate Reputation: Proactive strategic planning and implementation to enhance corporate reputation across stakeholders - Branding: Managed the brand strategy to ensure the company consistently presents itself across constituency groups, including employees, customers, investors and employees - Advertising: Set strategic advertising goals and implement plans to achieve those targets. - Customer and Marketing Communications: Ensured customer communication was strategic and consistently delivered the most appropriate messages. This includes the day-to-day management of collateral, web and interactive communications, including social media, newsletters and direct mail- Customer Feedback: Oversaw appropriate research to evaluate the success of the company's corporate reputation efforts- Media/Public Relations: Strategic counsel, leadership and messaging for issues/crisis media response as well as proactive earned media outreach- Sponsorships/Community Affairs: Oversight of community commitments, including corporate sponsorships and community events- Employee Communications: Accountable for all internal communications to ensure employees are well informed on the company’s strategic direction as well as day-to-day operations of the company. - Financial Communications: Partnered with Investor Relations and Financial Reporting, manage all financial messaging and media materials, including earnings releases, quarterly analyst call and various financial presentations

Master Of Arts (M.A.), Communication And Media Studies

Bachelor Of Arts (B.A.), Speech Communication And Rhetoric