Gail Baker Email and Phone Number
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A genuine, well-told story captures the imagination, inspires hearts, persuades minds, and initiates action. As an activator, idea creator and compelling storyteller, I am a catalyst who turns ideas into action with contagious and engaging energy. I believe clear, credible messages are at the heart of an organization’s success. Communication is so much more than a functional area. It’s a practice. It’s a value. It’s foundational to building cultures, relationships, and success. Strategic communication is both an art and a science that combines impactful storytelling with a results orientation. Over my career, I have ~• Launched a traditional company into a nationally established brand recognized for innovation and its people-focused mission. • Lead crisis communication through a historic bankruptcy, ensuring the only viable subsidiary company rebuilt trust with stakeholders and ultimately saw its stock reissued on the NYSE. • At the start of the pandemic, I rallied and lead a cross-functional team to craft and deliver a values-aligned communication strategy with transparency and urgency, which lead to increased customer and employee satisfaction. I make powerful connections with people and link seemingly disparate ideas to create innovative solutions. Leading with a collaborative approach, I quickly weigh alternative paths to success. I’m drawn to mission-driven organizations, and speak truth to power as I translate vision, strategy and objectives into authentic messages that move people and the needle. Throughout my journey, I’ve been blessed to work with people who invested in my development and privileged to be mentored by amazingly wise leaders. Now, I am paying it forward by creating rich learning experiences for future strategist and mentoring emerging leaders. My goal is to ensure the practice of communications is understood as a value and foundational to an organization’s success.Areas of expertise include:►Integrated Strategic Communications►Corporate Branding and Messaging►Brand Strategy and Positioning►Crisis and Issue Management►Paid, Earned, Digital, and Social Media►Organizational Transformations ►Public Affairs►Community Affairs and Engagement►Internal and External Stakeholder Communications►Financial and Investor Communications►Team Building and Mentorship►Corporate and Non-Profit LeadershipIn addition, I enjoy working to better the lives of children and conserve the environment. I currently serve on the boards of Westwind Stewardship Group and Habitat for Humanity Portland Metro.
Three Peaks Strategy
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Principal And StrategistThree Peaks Strategy Oct 2021 - PresentOregon, United StatesMany leaders underestimate the potential of strategic communications to propel an idea, a vision or business forward. Strategic communication is so much more than a functional area. Both an art and a science, strategic communications is a practice, a value, and foundational to building cultures, relationships, and success. Combining impactful storytelling with a results orientation, Three Peaks Strategy helps mission-driven organizations thrive by partnering to create message-tested solutions to complex strategic challenges. As Principal and Strategist of Three Peaks Strategy, I collaborate with key stakeholders across an organization to co-create strategy, build an engaging communications plan, and tell compelling stories. Along the way, I develop the internal talent and structures necessary for continued success. With significant experience at leading within health care and energy companies, I understand how to achieve rigorous goals in highly complex business segments where productive engagement with internal stakeholders, external constituents, community partners, industry leaders, investors, and regulators is essential. Bottom line: Engaging, clear, and impactful communication is vital to an organization achieving its mission. Three Peaks Strategy works with you to provide the support and guidance that allows you to effectively communicate your strategy, secure support from all stakeholders, and build high-performing and innovative internal teams that drive the organization forward. -
Pro Tem FacultyUniversity Of Oregon School Of Journalism And Communication Jan 2019 - Apr 2022Portland, OregonLearning from and helping develop the next generation of leaders who are pursuing their Masters in Strategic Communications. -
Senior Vice President, Strategic CommunicationsCambia Health Solutions Apr 2012 - Oct 2021Portland, Oregon AreaStarting as a VP and moving into the SVP role, I bolstered the corporate mission, brand reputation, and industry leadership by directing strategic communications and engagement at a healthcare company with 4.7K employees serving 3.2M members across four states. I lead an integrated approach to all internal/external communication strategies to build the corporate reputation, promote message consistency, and authentically connect with diverse stakeholders.● Established Cambia as brand recognized for innovation and people-focused mission and enhanced consumer awareness of high-quality, affordable family health care services by collaborating as member of the Cambia executive leadership team.● Fostered trust, credibility, and innovative consumer-centric culture with high-performing teams through cohesive mission-driven corporate communications, branding, and messaging plans that raised engagement across channels.● Elevated company’s online reputation management (ORM) for a highly credible, positive footprint by leading effective communications campaign using earned media, social media, and thought leadership.● Built and coached Social Media, Corporate Narrative, and Crisis Communication and Issue Management teams in driving accountability and results that advanced brand position.● Led Crisis Communication and Issue Management team in early messaging around Covid-19 by crafting value-aligned communication strategy with transparency and urgency, which led to increased customer and employee satisfaction rate.● Mentored organizational leaders as Executive Sponsor of Women’s Leadership Employee Resource Group that grew to the largest internal employee group with 500+ members and resulted in development of future leaders. -
Director, Corporate Communications And Community AffairsPortland General Electric Jun 1996 - Apr 2012Portland, Oregon AreaHired as an individual contributor in 1996 to lead advertising, progressed through the ranks to a strategic leadership position as the Director of Corporate Communications and Community Affairs in 2002. Responsibilities included: - Corporate Reputation: Proactive strategic planning and implementation to enhance corporate reputation across stakeholders - Branding: Managed the brand strategy to ensure the company consistently presents itself across constituency groups, including employees, customers, investors and employees - Advertising: Set strategic advertising goals and implement plans to achieve those targets. - Customer and Marketing Communications: Ensured customer communication was strategic and consistently delivered the most appropriate messages. This includes the day-to-day management of collateral, web and interactive communications, including social media, newsletters and direct mail- Customer Feedback: Oversaw appropriate research to evaluate the success of the company's corporate reputation efforts- Media/Public Relations: Strategic counsel, leadership and messaging for issues/crisis media response as well as proactive earned media outreach- Sponsorships/Community Affairs: Oversight of community commitments, including corporate sponsorships and community events- Employee Communications: Accountable for all internal communications to ensure employees are well informed on the company’s strategic direction as well as day-to-day operations of the company. - Financial Communications: Partnered with Investor Relations and Financial Reporting, manage all financial messaging and media materials, including earnings releases, quarterly analyst call and various financial presentations
Gail Baker Skills
Gail Baker Education Details
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Communication And Media Studies -
Speech Communication And Rhetoric
Frequently Asked Questions about Gail Baker
What company does Gail Baker work for?
Gail Baker works for Three Peaks Strategy
What is Gail Baker's role at the current company?
Gail Baker's current role is Executive Leadership | Integrated Strategic Communications | Corporate Branding and Messaging | Strategy Design | Public and Community Affairs.
What is Gail Baker's email address?
Gail Baker's email address is gb****@****gon.edu
What is Gail Baker's direct phone number?
Gail Baker's direct phone number is +150346*****
What schools did Gail Baker attend?
Gail Baker attended The University Of North Dakota, The University Of North Dakota.
What are some of Gail Baker's interests?
Gail Baker has interest in Children, Economic Empowerment, Civil Rights And Social Action, Education, Environment, Health.
What skills is Gail Baker known for?
Gail Baker has skills like Strategic Communications, Internal Communications, Media Relations, Strategic Planning, Public Relations, Marketing Communications, Crisis Communications, Corporate Communications, Speech Writing, Newsletters, Press Releases, Social Media.
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