Gail Funderburk, M. Ed. Email & Phone Number

Dallas, Tx, Us

Van Alstyne, Texas, Us

•Hire, train and develop clinical liaisons to identify and build meaningful lasting connections with medical organizations and individuals to help those in need of recovery and mental health services•Conduct presentations and events to highlight services offered•Collaborate closely with other departments on data collection, referral source tracking, follow-ups, call quality and intake outcomes•Train and collaborate with clinical team to monitor referrals, client satisfaction and remove barriers•Set KPIs, manage budget and Salesforce database to ensure the ongoing maintenance of current referral sources and inclusion of meaningful status ad notes

•Created and executed strategic plans for WellMed/USMD primary care physicians to promote patient membership growth in the Dallas/Ft Worth market using a value based medical model (including social determinants of health) for Medicare recipients•Pioneered new growth department by creating and executing strategic plans/training to educate physicians on best practices for growth, primarily for senior industry

Frisco, Tx, Us

•Built and executed a strategic data driven marketing and public relations plan for inpatient and outpatient behavior health hospital serving adolescents, adults and seniors•Motivated team and grew admissions/ census to 100% capacity by developing community relationships to remove barriers and form partnerships •Formulated, designed, developed branding and social media marketing campaigns to promote facility and employee recruitment while providing benchmarks to CEO•Drove change management through needs assessment, set and incorporated KPIs for marketing/sales team and supervise 2 clinical liaisons to meet and exceed expectations

•Defined problems (gaps and barriers to admission), collected factual data, coordinated with departments, analyzed, drew conclusions and executed solutions to remedy problem to increase admissions•Championed strategic referral relations plans with communities on all platforms including: product roll out, social media marketing, event management, record keeping and performance management•Created and facilitated programs and plans for adult education, training, new-hire, customer service, and sales training•Refocused, recruited, hired, trained, supervised and evaluated 8 business development managers and alumni coordinators for 90 bed adult and adolescent programs with on-site school and credit recovery•Reorganized and implemented a comprehensive internal and external outreach marketing plan to engage partnerships with business/community leaders, corporations, alumni and key community members throughout Texas and surrounding states•Customized detailed Salesforce reporting system, presented weekly and monthly financial, operational, projects and business updates to Chief Executive Officer

•Grew admissions 201% Top Producer 2016 and 2017 opened 37 new accounts•Visualized and implemented an outreach marketing department to generate referrals by developing relationships, presenting to and training hospital systems and key community leaders in multi states•Directed and evaluated all projects, programs and activities related to community outreach•Recruited, hired, trained, mentored and coached outreach and admissions staff•Supported Chief Executive Officer by providing data, trends, forecasts, account analyses and new product information relaying/resolving/accommodating business requests and Sales Force reporting•Planned and delegated activities with targeted referral networks, trade shows, networking events, alumni and community outreach events by identifying, assembling and coordinating requirements, establishing contacts, developing schedules and assignments•Created online marketing campaigns to promote services, supervised the production process and coordination of all print and digital materials

•Led and managed digital strategies, process flows, deliverables and budget for marketing and communications for client, Baylor Scott and White Healthcare •Analyzed referral sources, business trends, conducted needs analysis of departments and formulated plans to close skill gaps while developing new programs to meet needs of clients•Directed a 5 person team to reinforce and/or build the agency’s knowledge, expertise, value and service to the client•Built relationships with outreach contacts (community, legal, schools/universities and medical) and maintained a long-term referral relationship to generate a continuous flow of admissions to meet business objectives•Planned and delivered projects, presentations, speaking engagements, outreach events, acted as a liaison to remove barriers while evaluating operating model to ensure quality and efficiency and creation of new programs

•Implemented monthly marketing programs, promotions and platforms for consumer packaged goods company•Educated customers on compliance and procedures to activate local and nation initiatives and promotions to build and maximize brand development and performance for chain retail stores, including Bosselman’s, Pump & Pantry Stores, Casey’s Stores, Walgreens and Wal Mart•Analyzed customer insights and business trends to develop business growth strategy

•Pioneered change management initiative to include training department launch, developed, managed curriculum for 15 departments•Increased performance by identifying skill gaps, classroom, one-on-one training mentoring and coaching•Implemented a career pathing university and talent pool through needs assessment of skill set and gap analysis to maximize employee participation for promotion and retention•Hired, managed, mentored, trained and coached 10 account executives into reaching higher levels of success while growing revenue 47% over prior year

Bachelor Of Science, Education

Master Of Adult Education With Emphasis In Corporate Training