· Lead the development and execution of consumer marketing campaigns that drive brand awareness· Responsible for planning, executing, and optimizing all email marketing campaigns, including managing email databases, crafting engaging content, and analyzing campaign performance to drive sales growth· Collaborate with cross-functional teams including Product Development and Sales to develop and launch impactful brand campaigns and promotions· Oversee PR, Social and Creative teams to maintain the brand identity and integrity across all channels, including digital platforms, advertising materials, events and packaging· Established highly successful partnerships with ABC’s The View and GMA,including multiple in-show appearances and audience giveaways driving sales andbrand awareness· Produce quarterly photo and social content shoots to support monthly productlaunches, from crew selection to model casting, meeting tight deadlines andbudget constraints to deliver high-quality, on-brand assets

• Provide fundraising and marketing consulting for small to mid-size nonprofits including grant writing, media strategy, social/digital marketing strategy and event planning• Significantly grew client base from 0 to 6 in first year of business, earning a remarkable 70% win rate on submitted grant proposals (including emergency, COVID19 grants) and doubling the foundation funding for 1 nonprofit

• Support Ad Sales Strategy team in ideation and development of multi-platform partner opportunities for all Original and Red Carpet programming including in-show integration, custom short-form content, social-first series and digital originals • Develop Upfront sales materials for all Original and Red Carpet programming including cross-portfolio opportunities with Bravo, Syfy, Telemundo, TODAY and USA for high-profile events like The People’s Choice Awards

• Lead Marketing Solutions team in creating category specific, cross-platform content solutions for Auto, Studio and Tech advertisers across entire portfolio including Discovery, TLC, Animal Planet and Investigation Discovery• Spearhead ideation of Upfront opportunities to help drive revenue and develop strategy to create efficiencies to offset production costs and increase profit margins• Collaborate with Branded Entertainment teams across the portfolio to successfully execute partnerships that showcase both sponsor and network initiatives

• Recruited to build and lead first official Marketing Solutions department, defining strategy and executing original added value promotions including branded content, in-show integration, social and digital for GSN’s top advertising partners• Leverage expertise to continually innovate company’s approach to working with partners, introducing first-ever cross-platform promotions, second-screen mobile activations, social media marketing, and custom interstitials that were critical to elevating the GSN brand and landing new business with Tylenol, Wendy’s and Christian Mingle• Support Ad Sales in presenting new business opportunities to high-level agency executives and communicating departmental updates to key internal stake holders• Expertly manage Ad Sales budget, reducing production budget by 80% after restructuring allocation and creating first tiered, competitive pricing for ad partners • Hire, recruit and oversee two direct reports after department’s expansion from one to three team members, and mentor each in best practices for generating marketable ideas, delivering projects, and pitching to executive leadership • Direct highly collaborative brainstorm sessions with team and departments across Legal, Finance, Production, Sales, Gaming, Digital, and more, strengthening alignment of proposals, pitches, vendor management, and budget • Foster trustworthy relationships with partners and talent, expertly balancing the needs of GSN and brands to reach favorable contracts and retain business YOY

• Managed “E! Rock the Red Carpet,” a $2m partnership with P&G brands Venus, COVERGIRL and Olay that included a UGC sweepstakes for a trip to the Grammys, title sponsorship of “Fashion Police” including custom short-form content, “E! News” integration, an exclusive microsite with red carpet news and photo galleries, and a social extension that included a “Red Carpet Yourself” game and a dedicated Twitter account• Developed retail program with Macy’s “Hotel Collection” and Giuliana Rancic featuring in-show integration in “Giuliana & Bill,” custom decorating tip interstitials with Giuliana, in-store appearances with Giuliana and POP materials that included QR codes for additional content• Collaborated with Marie Claire magazine on co-production “Running in Heels” to secure sponsorship for Maybelline New York and Hanes which included in-book advertorial and in-show integration• Secured sponsors for the “Style Beauty Bus,” a branded salon-on-wheels offering mini-makeovers from Maybelline New York and located outside Macy’s stores and NYFW, with on air interstitials documenting the makeover process• Successfully managed added value programs (including Integration and branded entertainment) for over 100 Ad Sales partners including Macy’s, General Mills, Zappos, IKEA, L’Oreal Paris, Abbot Labs and P&G to help grow Style revenue over 148% since 2005• Hands-on management of project execution across all platforms including in-show integration, custom content production, digital and social media, events, and print• Directed communication across internal departments including Ad Sales, Programming, Production, Development and Legal to identify new business opportunities and execute sponsorships• Supported SVP Marketing Solutions with annual Upfront by creating sales materials and presentations

• Developed and executed integrated sales promotions including custom branded content, sweepstakes, and in-show integration on E! Entertainment Television and The Style Network. • Managed event partnerships with consumer brand marketers to extend the E! and Style brand and deliver off-channel exposure for the networks• Developed new marketing platforms for advertisers including short and long-form content opportunities• Worked closely with AE’s in developing proposals and pitching brand and agency executives• Key role in integration of E! Online Marketing into E! Entertainment • Created promotional proposals for Ad Sales to use in soliciting new and/or existing clients• Fulfilled contests and sweepstakes promotions including prize development and acquisition

• Oversaw online ad development and promotion (on E! Online and external sites) of E! Network programming including design and copy direction, scheduling and editorial placement• Managed and executed online-only promotions and sales programs, including the development of client microsites and ad units through creative agencies and in-house team• Created promotional proposals for online Ad Sales to use in soliciting new and/or existing clients• Created strategic partnerships and developed high-profile promotions through key partners including Interscope Records, Paramount and Sony Pictures in order to extend reach and brand awareness and build E! Online membership• Coordinated E! Online integration in all trade shows and off-site events