Santiago Fernandez Email & Phone Number

Miami, Fl, Us

Miami, Florida, United States

Done with you program where I help SMB leaders unlock transformative results, as we jointly design and implement action plans, with disciplined agile scrum and down to earth execution. My support has allowed numerous brick and mortar and online product and service providers to improve bottom lines and drive efficiencies at pace, driving 40% growth YoY and offset recession decline by creative cash management.

Miami, Florida, United States

Our Purpose: To ease, fulfill and enable Members' meaningful growth ambitionWhat we do: Provide tailored solutions to omni-channel merchants and sellers (members), helping them focus on their growth while we support and automate the operations with help of technology, leveraged on benefits of Palletized scaleAchievements: Sustained strong double digit growth YoY and set up strategic foundations for years to come. Restructured pricing and commercial condition framework to helped… Show more Our Purpose: To ease, fulfill and enable Members' meaningful growth ambitionWhat we do: Provide tailored solutions to omni-channel merchants and sellers (members), helping them focus on their growth while we support and automate the operations with help of technology, leveraged on benefits of Palletized scaleAchievements: Sustained strong double digit growth YoY and set up strategic foundations for years to come. Restructured pricing and commercial condition framework to helped increase operational transparency to eSellers while driving profitability and cashflow to Palletized. Show less

Miami/Fort Lauderdale Area

Spirit company with annual sales of $5+ billion, though Jim Beam, Makers Mark, Courvoisier, Yamasaki, Hibiki, Sauza among others.Achieve Net Sales Value (NSV) and Brand Contribution (BC) target through leading and growing strategic relationship with retailers, resulting in category growth, increased market share and enhanced long term bottom line profitsContributions:• Set path for long term strategy and goals across key airports, airlines and borders’ operators, while… Show more Spirit company with annual sales of $5+ billion, though Jim Beam, Makers Mark, Courvoisier, Yamasaki, Hibiki, Sauza among others.Achieve Net Sales Value (NSV) and Brand Contribution (BC) target through leading and growing strategic relationship with retailers, resulting in category growth, increased market share and enhanced long term bottom line profitsContributions:• Set path for long term strategy and goals across key airports, airlines and borders’ operators, while delivering efficiencies and improved commercial conditions by repurposing investment towards more efficient sales drivers and value builders• Boost portfolio growth with focus in sell-out and share growth through execution, permanent visibility, promo, persuasion and enriched customer relationships Show less

Miami/Fort Lauderdale Area

Develop LATAM Travel Retail Giorgio Armani & Designer Fragrances (GADF) mid and long term strategy, motivating field teams to drive strong key accounts relationships and performance, annual contracts and sales drivers, integrate cross functional teams to increase distribution, thought top doors and pillars focus on retail excellence and customer centricityContributions:• Segment and define execution standards, gaining +1pp share through targeted distribution, promo, training and… Show more Develop LATAM Travel Retail Giorgio Armani & Designer Fragrances (GADF) mid and long term strategy, motivating field teams to drive strong key accounts relationships and performance, annual contracts and sales drivers, integrate cross functional teams to increase distribution, thought top doors and pillars focus on retail excellence and customer centricityContributions:• Segment and define execution standards, gaining +1pp share through targeted distribution, promo, training and flawless animations• Open three new Giorgio Armani Cosmetics doors, driving footprint, elevating brand expression and leverage fragrance leadership Show less

Miami/Fort Lauderdale Area

Leading worldwide spirits, wine and beer company with global leading brands of Johnnie Walker, Smirnoff, Tanqueray, Captain Morgan, Guinness among others. Yearly revenues rise above USD 18+ billion worldwide.Accelerate sell-through to secure and exceed plans across Cruise channel direct and indirect customers, maximizing productivity of trade investment and marketing activities, to beat the competition, excel profit delivery, empowering the decision making and best use of resources… Show more Leading worldwide spirits, wine and beer company with global leading brands of Johnnie Walker, Smirnoff, Tanqueray, Captain Morgan, Guinness among others. Yearly revenues rise above USD 18+ billion worldwide.Accelerate sell-through to secure and exceed plans across Cruise channel direct and indirect customers, maximizing productivity of trade investment and marketing activities, to beat the competition, excel profit delivery, empowering the decision making and best use of resources, while managing pricing and portfolio strategy.Contributions:• Increase market share and revert declining trend to double digit revenue growth through 360º activations and customers’ growth plans Show less

Miami/Fort Lauderdale Area

Provide business partnership to the global Cruise & Airlines (C&A) sales and trade marketing team located in Miami, Europe and Asia, working within the commercial team to beat the competition and maximize profit delivery, empowering the decision making process in commercial activities and best use of resources, including development and management of pricing, investment and portfolio strategy. Contributions:• Develop financial acumen among C&A team, making them accountable for committed… Show more Provide business partnership to the global Cruise & Airlines (C&A) sales and trade marketing team located in Miami, Europe and Asia, working within the commercial team to beat the competition and maximize profit delivery, empowering the decision making process in commercial activities and best use of resources, including development and management of pricing, investment and portfolio strategy. Contributions:• Develop financial acumen among C&A team, making them accountable for committed forecast, over delivering double-digit growth.• Establish pricing process to address new listings, RFPs and line extension, consolidating and engaging all related stakeholders.• Provide business plans to customer managers driving mind-shift towards a customer centric (depletion/sell-out) based business. Show less

Bogota, Colombia

Leading international tobacco company with seven of fifteen world top leading brands including Marlboro, L&M, Parliament, Virginia Slims among others. Yearly revenues rise above USD 30+ billion worldwide; with over USD 400+ million in Colombia leading the restricted market.BUSINESS DEVELOPMENT AND PLANNING (BD&P) SUPERVISOR, Apr 2013 – Aug 2013BUSINESS DEVELOPMENT AND PLANNING (BD&P) SENIOR ANALYST, Oct 2012 – Mar 2013BUDGET AND REPORTING (B&R) SENIOR ANALYST, Jul 2012 – Dec… Show more Leading international tobacco company with seven of fifteen world top leading brands including Marlboro, L&M, Parliament, Virginia Slims among others. Yearly revenues rise above USD 30+ billion worldwide; with over USD 400+ million in Colombia leading the restricted market.BUSINESS DEVELOPMENT AND PLANNING (BD&P) SUPERVISOR, Apr 2013 – Aug 2013BUSINESS DEVELOPMENT AND PLANNING (BD&P) SENIOR ANALYST, Oct 2012 – Mar 2013BUDGET AND REPORTING (B&R) SENIOR ANALYST, Jul 2012 – Dec 2013Prepare directors’ weekly market highlights to headquarters including commercial, corporate, competition, political and economical news. Deliver quarterly press release for the investors’ relation publications and meetings. Manage competitive intelligence related to commercial, supply, legal and manufacturing information to foresee tactical actions. Define pricing strategy and excise tax changes by customer and SKU. Build industry profitability analysis with trademark owner split. Analyze and restate Nielsen data, to report performance and market insights such as share, distribution and pricing. Review and forecast allowances along marketing and trade investments for commercial support.Contributions:• Developed allowances and trade investment tracking / forecasting tool to assess commercial activities including P&L by Channel.• Drove survey for main brand’s pricing in its stronghold regions and cities, to demystify and propose long range planning (LRP) strategy.• Built and prepared Directors’ budget and results presentation to CEO, regional management and other international visits.• Reduced times and increased productivity by simplifying reports and financial statements forecasting models. Show less

Bogota, Colombia

Consumer goods company with leading household brands including Clorox, Poett, Brita, Glad, Kingsford, Hidden Valley, KC Masterpiece and others, with yearly revenues of USD 5+ billion worldwide, and over USD 90 millions in Colombia and Ecuador.Provide supply and operations financial support for Colombia and Ecuador, identifying risk and opportunities for decision-making. Analyze and forecast cost of goods sold in local and USGAAP. Manage transfer cost and transfer price along… Show more Consumer goods company with leading household brands including Clorox, Poett, Brita, Glad, Kingsford, Hidden Valley, KC Masterpiece and others, with yearly revenues of USD 5+ billion worldwide, and over USD 90 millions in Colombia and Ecuador.Provide supply and operations financial support for Colombia and Ecuador, identifying risk and opportunities for decision-making. Analyze and forecast cost of goods sold in local and USGAAP. Manage transfer cost and transfer price along intercompany cross charge. Build financial simulations for products and investment projects. Manage and audit inventories. Report and track total company cost avoidance and saving.Contributions:• Refined process for recording accruals and review other inventory related activities, generating cost avoidance and cost savings.• Developed supply and operations managers’ financial acumen by training sessions and continuous reviews. Show less

Caracas, Venezuela

Consumer Goods Company with leading brands of Colgate, Palmolive, Mennen, Ajax and others. Worldwide revenues of 17+ billion USD per year, and USD 900+ million in Venezuela to lead oral care market and to be an important player in personal and home care products.Report actuals and budget sales, margin and profit growth analysis by customer and SKU hierarchy drilldown. Responsible for monthly, quarterly and annual close out and forecast. Update price, tax, discount, and other parameters… Show more Consumer Goods Company with leading brands of Colgate, Palmolive, Mennen, Ajax and others. Worldwide revenues of 17+ billion USD per year, and USD 900+ million in Venezuela to lead oral care market and to be an important player in personal and home care products.Report actuals and budget sales, margin and profit growth analysis by customer and SKU hierarchy drilldown. Responsible for monthly, quarterly and annual close out and forecast. Update price, tax, discount, and other parameters related to commercial activities in SAP. Contributions:• Master user in development and maintenance of new systems, to build estimation data by customer and SKU commercial planning.• Built a single simulation tool to evaluate and measure performance of al kinds of commercial plans and promotional activities.• Trained and developed financial skills of teammates and coworkers, empowering them to success. Show less

Caracas, Venezuela

TRADER - Intertrust Casa de Bolsa (Stock Broker). Caracas, Venezuela. (Jan 2009 – Oct 2009)Manage forex, fixed income and monetary market operations in both local and foreign currency, focused on professional peers.Contributions: Increased company credit lines and thresholds in professional counterparts and securities industry.SALES MANAGER - Mercosur Casa de Bolsa (Stock Broker). Caracas, Venezuela. (Mar 2008 – Dec 2008)Ensure sales activities by tactic and strategic… Show more TRADER - Intertrust Casa de Bolsa (Stock Broker). Caracas, Venezuela. (Jan 2009 – Oct 2009)Manage forex, fixed income and monetary market operations in both local and foreign currency, focused on professional peers.Contributions: Increased company credit lines and thresholds in professional counterparts and securities industry.SALES MANAGER - Mercosur Casa de Bolsa (Stock Broker). Caracas, Venezuela. (Mar 2008 – Dec 2008)Ensure sales activities by tactic and strategic support on clients and customer service while building structures according to their needs.Contributions: Managed team with eight reps, surpassing monthly target by 10% and increasing portfolio due to customer segmentation. Show less

Master Of Business Administration (M.B.A.), Business Administration And Management, General

Industrial Engineer, Industrial Engineering

Industrial Engineer, Industrial Engineering

Activities and Societies: Catedra de Honor (Leadership Program), SAE Aero Design, SAE Mini Baja.