Marketing leader with 15+ years of experience driving growth for B2C and B2B brands across travel, tech, e-commerce, fashion and retail.Strong expertise in building and scaling brands, combining a long-term vision of brand strategy and positioning with storytelling and creative execution to deliver short-term impactful results.Proven track record of delivering business growth through innovative, integrated, multichannel marketing campaigns, content creation, partnerships, and process optimization.I combine a strong creative perspective that brings fresh ideas to product positioning and marketing campaigns, with a solid understanding of how to use data and insights to identify trends and opportunities that engage the audience and drive sales.I’m results-oriented and a highly effective cross-functional collaborator, with extensive experience in creating, managing, and growing teams, and the ability to influence across all levels of an organization.I’m comfortable working within global, complex, multi-matrixed organizations as well as small, streamlined businesses.Main areas of expertise: marketing strategy and leadership, brand management, multichannel marketing campaigns, growth marketing, digital marketing, CRM and marketing automation, sponsorship and partnerships, PR and communication, P&L management and KPI setup, media buying, e-commerce optimization, content creation, influencer and celebrity marketing, product marketing, digital transformation, innovation, market analysis and insights