Gally Articola Email & Phone Number

Remote

Remote

Work with a wide variety of clients to help achieve success in Marketo. Duties include* Design, build, QA various programs in Marketo including Lead Lifecycle, Data Normalization, Consent Management (GDPR/CASL), Preference Centers, and more.* Troubleshoot, audit, and manage Marketo, including implementing best practice organization, building Velocity tokens, setting up new instances, and more.* Meet with new prospective clients to scope potential projects. Providing an accurate estimation of work required and ensuring that the client's needs are fully understood before any contracts are signed.* Code email and landing page templates that follow best practice and platform compatibility.* Work as a team with my fellow consultants to tackle problems. Because sometimes all you need is a second set of eyes and sometimes you need to know when to raise your hand for help.* Develop and refine internal processes to streamline workflow and share knowledge.

Montreal, Quebec, Canada

Montreal, Quebec, Canada

Started my journey at Perkuto, consulting on all things Marketo before moving into a more senior role.

Rockville, Maryland, United States

Set up and manage marketing automation campaigns across 20+ different brands. Including designing, creating, and maintaining emails, forms, landing pages, and analytics. This includes pre-planned campaigns as well as website triggers, behavior-based marketing, nurture, and winback campaigns.Manage and maintain vendors used for email deployments such as Omeda and Taxi for Email (past vendors include Marketo, Mailchimp, IBM Silverpop, Computer Fulfilment, Lyris, and more). Duties include:* being the go-to resource for 20+ marketing teams on all questions related to the vendor* being a liaison to the vendor for long-term projects and troubleshooting* setting up and troubleshooting target audiences for email, website, and social media targeting* setting up and troubleshooting marketing automation campaigns* setting up new users* building and maintaining subscribe forms* building and maintaining over 100 html email templates for all brandsBuilding and maintaining domestic and international spam law campaigns to ensure the company is GDPR, CASL, and CAN-Spam compliant.Review and report on overall brand metrics for email marketing, which assist marketing teams with determining go-forward plans for success. These include monthly digests, in-depth lead activity reporting, and high-level email engagement. Write, update, and maintain a knowledge base of personalized tutorials and company resources concerning the Email Operations department and various vendors. Develop comprehensive platform documentation on internal processes, system functions, and provide examples of commonly asked questions or scenarios.Conduct training sessions as needed for colleagues and continue to provide periodic updates on new functionalities and legal requirements for e-marketing. Act as a go-to resource for email marketing specific questions for 20+ marketing teams.Platforms used in this role: Adobe Photoshop, Illustrator, Dreamweaver, InDesign, Marketo, Omeda, Taxi for Email

Manage the Email Operations team which designs, codes, and deploys marketing, enewsletter, and event messages for all Access Intelligence brands.Personal duties include:* Design, code, and deploy html emails that are CAN-Spam compliant and focus on generating revenue* Design responsive templates that promise good performance in desktop and mobile clients* Manage a team of email designers* Manage daily workflow of department with an emphasis on efficiency and good communication* Focus on fostering good working relationships across brand marketers and e-designers* Compile and write tutorials and cheat sheets to encourage education and transparancy between marketers and Email Operations* Encourage continuing education by providing team members with educational resources and extra-curricular projects* Manage integration between ESPs and company websites* Write and test HTML forms* Utilize Marketo to create and manage marketing automation programs, data management systems, original assets such as email templates, landing pages, and forms, and troubleshoot issues* Create original illustrations for print magazines

Formatting submitted illustrations, comics, and stories for print. Editing and designing the Sugar Ninjas book anthologies with Adobe InDesign (each book averages 300 pages). Creating original logos, characters, and content for the Sugar Ninjas brand. Designing, coding and maintaining the Sugar Ninjas website.

Comic colourist for Marvel Comics classic reprints. Generated colours based off of original CMYK formulations to produce a product that held the authenticity of the original print but looked good enough for re-print and digital publication.

Art Refurbisher for Handbooks 9-14 and special editions. Re-coloured, fixed, and manipulated older comic art for reprinting.

Worked at Azurek Studios as a colourist on their comics.

I did a little bit of everything, including designing for print and web. Advertisements, brochures, illustrations, proofreading, etc.