* Managed Strategic Alliance with Salesforce - Responsible for Pipeline Generation from Salesforce, Salesforce SIs, and ISV partners.* Generated a Significant Pipeline in FY 2023 – through Salesforce, and SI Partners with 100% Revenue Growth Y/Y. * Generated Revenue through partnerships with Resellers.* Built a high-performance team of Alliance Managers and 2 Partner Account Managers. * Conducted pipeline-generating marketing events for Salesforce and SI Partners to generate awareness and build pipeline. * Won 5 Salesforce Demo Jams

At Infogroup I lead the monetization of our data products through integration with Salesforce and other CRM partner channels.Infogroup is a big data, analytics and marketing services provider that delivers best in class data-driven customer-centric technology solutions. Our data and software-as-a-service offerings help clients of all sizes, from small companies to FORTUNE 100 enterprises, increase their sales and customer loyalty. Infogroup provides both digital and traditional marketing channel expertise that is enhanced by access to our proprietary data on 245MM individuals and 25MM businesses, which is distributed real-time to our clients.

Responsible for revenue generation and pipeline growth from channel partners and strategic ISV alliances such as Salesforce, NetSuite, Microsoft, Dropbox:* Generated a multi-million dollars pipeline from channel marketing programs.* Created strategic plan and owned budget - for revenue growth from channel partners, managed the execution of tactics within budget. * Generated over 20,000 leads in the first year, reduced CPL (Cost per Lead) by 80%.* Managed partner marketing activities - created messaging and positioned products vs competitors * supported sales teams and led evangelism efforts. * Executed sponsorships and participation in trade-shows and events such as Dreamforce, Salesforce World Tours and NetSuite’s SuiteWorld. * Identified, prioritized, negotiated and signed up ISV and OEM partners - Developed the partners’ program for ISV/OEMs, resellers and referral partners. * Partnered and Selected as a strategic launch partner - by Salesforce Quip (AppExchange product launch) and Dropbox (File Extension product launch).* Joined the Microsoft Dynamics Partner Advisory by invitation from Microsoft.

Zappix provides an enterprise multi-channel customer experience moble cloud platform to engage with consumers via a smartphone mobile app (Android and iPhone).* Executed a successful US launch of the B2B platform. Manage all sales, marketing, and business development activities. Work closely with the CEO, CTO, and board of directors.* Successfully negotiated and signed enterprise customers in the banking, utilities, travel and health verticals, and secured partnership agreements with integrators. * Develop a steady pipeline of leads and customers in the SMB and large enterprise segments.* Achieved first position or first page on Google search keywords (SEO).* Create and executed alpha and beta programs including crowdsourcing data using thousands of crowd users.* Owned Product Managment for the Zappix Visual IVR enterprise software features and roadmap. * Implemented an agile (SCRUM) software methodology.

Developed concept and launched global crowdsourcing solution aimed at multilingual search engine marketing (SEM/SEO/PPC).Developed marketing messaging and positioning and provided sales support for a $40M suite of crowdsourcing solutions (including multilingual search engine relevancy) with Google and Microsoft (Bing) as the major customers. Established and managed strategic partnerships with LivePerson (LPSN) to support Lionbridge’s machine translation business and Acquisio.com to support the search marketing solution (integrated with a search engine bid management platform).Worked closely with sales, marketing, engineering and the IBM machine translation research team (partner) to support beta implementation of an IBM/Lionbridge joint machine translation solution for Cisco.Co-inventor in patent application for “Methods and Systems for the dynamic creation of a translated Website”.Created and Executed go-to-market plans for Search Engine Marketing Localization solutions. Executed inbound marketing with customer facing Webinars, blogs and twitter posts as well as conducted internal training for search marketing solutions.

Responsibility for a $140M (annually) product line ♦ leading a team of product managers with responsibility for Product Management and Product Marketing activities ♦ Defined and launched location based telematics services.Developed from concept a telematics location based teen-drivers monitoring solution. Launched a pilot programs with tier-one insurance carriers.Achieved 17% cost reduction for a strategic product line that generated over $8M in annual revenues in 2008.

Co-creator of ooVoo (www.ooVoo.com), a web 2.0 P2P video conferencing software application that facilitates a 6-way web video conferencing experience, used by over 5 Million users. Led ooVoo from initial concept through requirement gathering and product definition towards a successful marketing launch.Developed ooVoo’s award winning user interface, Web 2.0 social network strategy and mobile handset strategy.Designed and launched ooVoo web-site. Executed Go-To-Market including web marketing campaign, viral initiatives, conversion analytics, customer acquisition and retention, SEO and Google adwords.Identified, selected and negotiated terms with key technology partners. Realized a 100% product performance increase over $1,000,000 savings and shortened time to market by 50%.Evangelized product with customers, channels, journalists, analysts briefings ♦ Managed marketing budget, press relations and tradeshows ♦ Supported channels and sales force in sales opportunitiesLed 3 products from concept & definition through a marketing launch and first year revenue generation, including an enterprise video conferencing solution and a web collaboration suite.Managed a team of product and marketing managers responsible for product definition and design specification, marketing requirements, improved user experience,Developed collateral, RFPs, sales tools, sales training, marketing communications and lead generation.Member of cross-functional team responsible for corporate strategy and new product initiatives. Successful first year revenues of over $4M.Key role in developing and supporting strategic channel partnerships with Microsoft and EMC². Resulted in joint sales to accounts such as Mayo Clinic, A&E TV and DirecTV, and channel agreements.

Provided support for global sales force. Created sales tools, competitive positioning documents and proposals. Worked with prospective customers to help productize their requirements and define implementation strategies in a $40M revenue product line. Worked in a multi-national, multi-cultural setting, successfully overcoming numerous geographic and language barriers.

Defined and owned Product Marketing Documents (MRD), Product Development Specifications (PDS) jointly with R&D, and product roadmap.Managed the development of the Comverse Automated Quotation and Configuration System (CQS) used by the Comverse sales force. The system shortened the quotation creation process by 90% while substantially improving quotation accuracy and subsequent customer satisfactionFor this product I was awarded First Prize - 1999 Microsoft Outlook/Exchange Solutions Award Competition conducted by MicrosoftObtained executive sponsorship by working with senior management, product managers, and sales divisions across multiple business units to successfully launch and deploy the Comverse Automated Quotation and Configuration System (CQS)Developed and executed worldwide product training for the sales force spanning over 20 countries in North America, South America, Europe, and Asia

Developed and managed a Decision Support System (DSS) for building and managing quotations and product configurations, realizing an annual savings of $1M in avoided configuration errors.System used for creating over $1B of quotes and proposals.