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• Experienced Creative Director with cross-functional experience in strategy and media.• New business asset with a history of helping to grow agency’s client rosters • Team-builder and motivator with a belief in enabling, empowering, and advocating for the team to provide inspiration.Areas of expertise: Digital Marketing, Creative Campaign Development, Communications Strategy, Content Development, Creative Leadership, Copywriting, Presentation DevelopmentDigital portfolio: http://garynelson.carbonmade.comI also wrote and self-published a novel in the early 2000's. Check it out at: http://garynelson.carbonmade.com/projects/4826505
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PartnerThroughco Communications Feb 2020 - PresentNew York, New York, United States -
Creative Strategy LeadFogelson & Co Dec 2017 - PresentBrooklyn, NyA boutique strategy firm dedicated to helping brands access and engage with food-connected audiences.
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Freelance Creative DirectorNoble People Aug 2017 - Oct 2017Greater New York City AreaPartnered internally to develop campaign communications strategies and media activation tactics for clients including PayPal, Slack and Glossier. -
Freelance Creative Director Accenture Interactive (Growth Studio)Accenture Interactive Mar 2017 - Aug 2017NycTranslated the Accenture Growth team’s data and insights into physical storytelling experiences. Coordinated the development and production of digital and interactive (touch and feel) assets in event spaces to bring the Accenture team's workshop methodology to life for C-level audiences.
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Managing Director Strategy And IdeationWater Cooler Group Jan 2014 - Jan 2017Ny, NyDeveloped and led a team of strategists in development of communications strategies and media activations that helped us successfully launch shows for clients including FX, Sundance, WEtv, WGNA, Starz and Freeform. Developed strategy for new business pitch win, Freeform (formerly ABC Family). -
Creative/Strategic ConsultantFreelance Creative Dir./Marketer May 2013 - Dec 2013(Media Storm) Freelance Creative Strategist, Aug ‘13 – Dec ‘13: Provided strategy and ideation supporting new show and returning season premieres on Food Network and FX.(Huge NY) Freelance Content Creator/Copywriter, May ‘13 – Aug ‘13: Developed video campaign concepts and scripts for BlackRock (financial) and NHTSA (National Highway Traffic Safety Administration)
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Creative DirectorSapientnitro Dec 2011 - Feb 2013Ny, NyPartnered with the Executive Creative Director to lead the NY team. Helped grow client roster, providing support on new business win, Verizon. Executed “Sapient Builds NY” for Behance Creative network, identifying qualified creative recruits for the NY office. -
Executive Creative DirectorOrganic Jul 2010 - Sep 2011Ny, NyLed the NY digital creative in service of new business wins Pur (digital advertising social initiatives), Iams/Eukanuba (site redesign, digital advertising), Zirh (site redesign), and existing client, Bank of America (digital advertising). Led creative on new business wins, BBC and The Hartford. -
Group Creative DirectorOrganic Apr 2010 - Jul 2010Ny, NyProvided support to the Executive Creative Director in leading the agency's NY creative team. Led creative for new business win, Hilton Hotels.
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Creative DirectorOrganic Jul 2007 - Mar 2010Ny, NyLed the agency's creative team servicing Bank of America. Concepted and developed the "Morris on Campus" student checking campaign which provided a 40% lift in HS student sales in its first year and returned for two subsequent years. Lead new business creative team that successfully pitched P&G's Iams/Eukanuba and Pur accounts.
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Associate Creative DirectorOrganic Jul 2006 - Jul 2007Ny, NySpearheaded digital advertising, including banners and marketing microsites for Bank of America.
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Senior CopywriterAgency.Com Mar 2004 - Jun 2006Ny, NyConcepted and delivered award- winning digital and integrated creative for e-Trade, Discovery Networks and British Airways. -
CopywriterWunderman May 2001 - Mar 2004Ny, NyTransitioned from account to creative with this full-time writing gig focusing on direct print and interactive banners for Citibank, AT&T Worldnet, IBM, Kraft, Colgate and register.com.
Gary Nelson Skills
Gary Nelson Education Details
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Fiction Writing -
Sociology -
Elmont Memorial Hs
Frequently Asked Questions about Gary Nelson
What company does Gary Nelson work for?
Gary Nelson works for Throughco Communications
What is Gary Nelson's role at the current company?
Gary Nelson's current role is Partner at ThroughCo.
What is Gary Nelson's email address?
Gary Nelson's email address is ga****@****ail.com
What is Gary Nelson's direct phone number?
Gary Nelson's direct phone number is +191751*****
What schools did Gary Nelson attend?
Gary Nelson attended The New School, Brown University, Elmont Memorial Hs.
What are some of Gary Nelson's interests?
Gary Nelson has interest in Sports, Geology, Fine Wine, Guitar Based Rock/blues Music.
What skills is Gary Nelson known for?
Gary Nelson has skills like Creative Direction, Advertising, Interactive Marketing, Media Planning, Interactive Advertising, Strategy, Digital Strategy, Creative Strategy, Marketing, Interaction Design, Integrated Marketing, Digital Marketing.
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