As the content marketing manager of ImageKit, I take care of:- Plan, create, and manage high-quality content across various channels, including our blog, ebooks, case studies, and more.- Collaborate with internal and external stakeholders, to produce relevant and engaging content that showcases our value proposition.- Optimize content for SEO and conversion using best practices and tools such as Google Analytics and Ahrefs, etc.- Analyze content performance and metrics to measure effectiveness and identify areas for improvement.- Manage the editorial calendar and maintain a high velocity and quality of content production.- Lead and mentor a team of content writers and freelancers, providing feedback and guidance on their work.- Develop high-quality video assets that effectively communicate the value proposition of key product features.- Recognized as "The Consistent Player" in six months of joining.

Key responsibilities and achievements:- Managed end-to-end content marketing efforts for Freshdesk Contact Center- Co-ordinated the content-level activities for rebranding Freshcaller as Freshdesk Contact Center- Revamped the Freshdesk blog newsletter and delivered a 2x boost in open rate and CTR

Freshdesk Contact Center is an intuitive cloud-based call center solution (aka VoIP phone system) that helps businesses manage inbound and outbound customer engagement efficiently.- Ramped up content production across blogs, pillar pages, and YouTube videos- Scaled annual organic traffic and non-paid demand-gen by 3X sessions with $0 spending.- Planned, executed, and also featured in ‘Breaking Down Telephony” a video series around cloud telephony

- Ramped up content production from scratch with a focused keyword strategy- Scaled email marketing as an additional channel for demand-gen- Strategized brand presentation in trade shows, events, and conferences

- Played a key content role in scaling content production across all formats for blogs, case studies, website landing pages, white papers, guest posts, and brand promotion collaterals- Devised and published strategic content pieces that maximized organic lead-generation- Played a key role in creating thought leadership articles to project a positive image about leaders and the brand- Collaborated tightly with digital marketers, email marketers, and creative personnel to push the envelope of content marketing- Maximized brand presence by improving social presence through short videos, static images, sliders, and infographicsAchievements:- Employee of the Month - September 2016- Star Performer of the Year - 2016