Consulting - Fortune 50 US Home improvement retailer (Audience selection & strategic marketing)• Leading team of 8 data scientists, handling portfolio of $700K• Developed 10+ Probabilistic and deterministic models to support marketing campaigns' decision making• Helped achieving incremental revenue growth by deploying customer retention, category affinity, channel affinity, marketing mix models• Developed and maintaining 4+ Tableau dashboards to accelerate decision making… Show more Consulting - Fortune 50 US Home improvement retailer (Audience selection & strategic marketing)• Leading team of 8 data scientists, handling portfolio of $700K• Developed 10+ Probabilistic and deterministic models to support marketing campaigns' decision making• Helped achieving incremental revenue growth by deploying customer retention, category affinity, channel affinity, marketing mix models• Developed and maintaining 4+ Tableau dashboards to accelerate decision making through derived KPIs• Developing Product recommendation model using NLP and image processing Show less

Working with Fortune 50 US home improvement retailer: • Develop machine learning models to identify retainable new to company customers for effective marketing and customer acquisition using different sales, demographic, firmographic metrics • Optimize the existing Product line review generation process using GBQ, JL, Excel VBA. Successfully optimized process reducing 60% of production time by implementing parallel processing and customized selection. • Sales lift analysis… Show more Working with Fortune 50 US home improvement retailer: • Develop machine learning models to identify retainable new to company customers for effective marketing and customer acquisition using different sales, demographic, firmographic metrics • Optimize the existing Product line review generation process using GBQ, JL, Excel VBA. Successfully optimized process reducing 60% of production time by implementing parallel processing and customized selection. • Sales lift analysis for different customer groups providing different ratings on their delivery experiences. Selecting right control customers for test customers using different distance calculating methods followed by pre-post sales analysis and Dollar value difference calculation. • Analysis on Customer data to help with the marketing strategies, merchandising, assortment planning, analysis on different campaigns, surveys and loyalty programs. Show less

Working with one of the largest Aluminium producing company to: • Optimizing prediction pipeline, data storage optimisation in azure. Create quality check framework to avoid and identify the error prone areas in CICD pipeline and also generate alerts when error occurs. • Creating power BI dashboard for monitoring team performance in various pot-lines. Integrated spike and temperature detection models with dashboard for real time risk detection in different pot lines •… Show more Working with one of the largest Aluminium producing company to: • Optimizing prediction pipeline, data storage optimisation in azure. Create quality check framework to avoid and identify the error prone areas in CICD pipeline and also generate alerts when error occurs. • Creating power BI dashboard for monitoring team performance in various pot-lines. Integrated spike and temperature detection models with dashboard for real time risk detection in different pot lines • Developing and optimizing spike and bath temperature prediction models for real time risk detection. Show less

Working with Maintenance team to optimize company logo printing mechanism on PVC pipes to reduce the production cost.