Key Functional Areas of Responsibility1. Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns2. Design, build and maintain our social media presence3. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)4. Identify trends and insights, and optimize spend and performance based on the insights5. Brainstorm new and creative growth… Show more Key Functional Areas of Responsibility1. Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns2. Design, build and maintain our social media presence3. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)4. Identify trends and insights, and optimize spend and performance based on the insights5. Brainstorm new and creative growth strategies6. Plan, execute, and measure experiments and conversion tests7. Collaborate with internal teams to create landing pages and optimize user experience8. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points9. Instrument conversion points and optimize user funnels10. Collaborate with agencies and other vendor partners11. Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate Show less

Key Functional Areas of Responsibility1. Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities.2. Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages.3. Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific.4. Administer search engine programs (XML sitemaps… Show more Key Functional Areas of Responsibility1. Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities.2. Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages.3. Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific.4. Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects5. Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)6. Implement link building campaigns in coordination with client SEO goals7. Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals8. Keep pace with SEO, search engine, social media and internet marketing industry trends and developments9. Research and administer social media tools in support of clients’ social media strategy10. Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals11. Monitor and evaluate search results and search performance across the major search channels12. Communication to team and management on project development, timelines, and results13. Work closely with the other team members to meet client goals Show less