Gareth Allsopp Email & Phone Number

Sydney, Australia

Award-winning content marketing agency with an impressive array of clients including Engineers Australia, Salesforce, RACV, CommSec, Thomson Reuters and UTS.As part of the executive management team, i lead the visual design and ideation of creative content across digital, video, print and social channels.

Sydney

Artificial intelligence. Mind-controlled technology. Fusion foods and fashion trends. These are just some of the concepts and themes I have visualised for award-winning content creators @Mahlab, @plumpandspry, @Fairfax Media. From Creative Lead and Art Direction, to ideation, cover shoots, editorial design, storyboarding video and animating GIFs, my recent project undertakings have been as diverse as they have been exhilarating. KEY CLIENTS Coles Flybuys, CommBank, Destination Gold Coast, Engineers Australia, Canberra Centre, Grand Central Shopping Centre, The Kitchens at Robina Town Centre and QVB Shopping Centre.AWARDSWINNER: Retail & Shopping Centres - 'Art Meets Style', Grand Central Shopping Centre;Australian Catalogue Awards 2017FINALIST: Best use of Illustration - 'Art Meets Style', Grand Central Shopping Centre; The CMA International Content Marketing Awards (UK) 2017.FINALIST: Fashion & Beauty - 'Art Meets Style', Grand Central Shopping Centre;The Content Council Pearl Awards (USA) 2016Check them out: plumpandspry.com.au mahlab.com.au fairfaxmedia.com.au

Sydney, Cbd

David Jones is Australia’s leading premium retailer, offering a prestige range of products across national and international brands in fashion, beauty, food and homewares. In the wings behind each season’s collections, I lead the creative team under the award-winning vision and creative direction of Andrew Henderson. Working to ensure an elegance and consistency across all channels, I collaborated with the Creative Director, clients, marketing teams and ten Art Directors to evolve campaigns. This encompassed designing and executing national tactical press advertising, creating hype around exclusive events and promoting new store launch campaigns. With complex projects and vast teams, streamlined communication was essential across creative, account management and studio. My job here was to facilitate, mediate and enable all involved to actualise excellence. KEY CAMPAIGNS David Jones’ 175th anniversary, SS13, AW13, Exclusive 4-day event, David Jones Flower showWHAT I’M MOST PROUD OF— Leading highly successful launch campaigns for Highpoint and Malvern Central – two new multi-million dollar stores in the heart of Melbourne.— Leading an incredible team through David Jones’ 175th Anniversary year — Applauding my team as they cleaned up at 2012 Australian Catalogue Awards — Solving problems, immediately! — Staying calm while solving problems, immediately! AWARDSMultiple awards won by my team at the 2012 Australian Catalogue AwardsCheck them out: davidjones.com.au mcsaatchi.com.au

Sydney, Australia

As Creative Director of Advertising, I oversaw a sweep of Pacific’s top-counter titles. To name just a few: Marie Claire, InStyle, WHO from the fashion and lifestyle category; Better Homes and Gardens, Home Beautiful, New Idea the most widely-read publication in Australia at the time) from the home improvement category; celebrity magazines Famous and WHO; fitness magazines Men's Health and Women's Health; and a range of youth-targeted titles such as Girlfriend.As lead creative on their largest clients – from L’Oréal Group, to Target, to Harvey Norman, to MARS – I was charged with ensuring the right brand message was tailor-fit to the right medium, and expressed in the right style. To do this, I liaised constantly with 30 Art Directors, writers, producers and photographers across Sydney and Melbourne. Each day presented a new, exciting set of challenges – from directing launch campaigns for the L’Oreal Group, to directing fashion and lifestyle campaigns for Target, to collaborating with Channel 7’s specialised TV group RED. KEY CLIENTS: L’Oréal Australia, Unilever, Woolworths, Procter & Gamble, Johnson & Johnson, Colgate, McDonald's, MasterFoods, Target, Domayne, Harvey NormanWHAT I’M MOST PROUD OF — Producing 82 concepts for the L'Oreal Group to appear seamlessly across print, television, event collateral and competition material – with exceptional feedback.— Managing a large team of talented individuals spread across two major cities, while keeping everyone in sync and performing at their best.— Successfully pitching a $1 million idea to Lenard’s to put wholesome chicken meals on the tables of busy families. — Learning from the best neuroscience experts the difference between how male and female brains work (and why this matters in marketing!).Check them out: pacifcmagazines.com.au

Sydney

Marie Claire is Australia’s prestige magazine for women, made to empower its feminine readership through fashion, beauty and style. The pages became hot real estate for high-end advertisers. This is where I came in. Leading advertising design and ideation, I worked to craft original native content for global luxury brands including Chanel, Elizabeth Arden, Dior and Giorgio Armani. Along the way, I collaborated with some of the leading lights in the business, from Editor Jackie Frank to fashion and beauty directors Jana Pokorny and Jane Roaty. My time directing fashion and lifestyle shoots also saw me working alongside renowned industry photographers David Gubert, Steven Chee, Simon Upton, Corrie Bond and Edward Urrutia. My work was rewarded with wonderful experiences, growth opportunities and an Award for Excellence in Outstanding Creative. KEY CLIENTS Myer, Chanel, Dior, Elizabeth Arden, Giorgio Armani, Target, RosemountWHAT I’M MOST PROUD OF— Imagining the first Prix De Marie Claire awards design aesthetic. — Working alongside Jen Hawkins on Myer campaign, with Elizabeth Arden, Dior and Armani brands. AWARDS Award for Excellence in Outstanding Creative Check them out: marieclaire.com.au pacificmags.com.au

Sydney, Australia

As advertising Art Director for New Idea – Australia’s number one multi-platform weekly brand – I conceived, designed and produced advertising features with an editorial narrative to deliver help and information to busy working families. I became an expert at giving a tantalising focus and eloquent appeal to FMCG, fashion, home and lifestyle categories. KEY CLIENTS Woolworths, Nestlé, Colgate, Mars, Masterfoods, Channel 7, Destination NSW WHAT I’M MOST PROUD OF— Directing stunning lifestyle and food shoots, collaborating with food guru Barbara Northwood . Check them out: newidea.com.au pacificmags.com.au

Advanced Art, A-Grade

Multi-Media, Design, Art & Illustration