Gareth Chiles Email & Phone Number

Stockholm County, Sweden

Stockholm, Stockholm County, Sweden

Stockholm, Stockholm County, Sweden

Stockholm County, Sweden

B2B and B2C conceptual, brand and communication writing for: ViroShield Sweden AB • Skincity Sweden AB • Furhat Robotics AB • Trustly Group AB • Connected-Kitchen (South Africa).

Stockholm, Sweden

• Concept creation and development for new product launches.• Crafting brand copy for print, online and social media campaign material.• Scriptwriting for film production – product launch teasers and brand films.• Direction of voice over artists for video.• Proactively driving projects together with external stakeholders – directors, producers, sound & video editing.• Leading concept/mood board/other pitches and presentations (internal and external).

Stockholm, Sweden

Oriflame is a Swedish direct-selling cosmetics giant present in more than 60 countries. Within this role I successfully contributed in the following areas:• Developing new catalogue platform concepts/themes together with Art Directors/Graphic Designers.• Presenting and selling in mood board and other catalogue concepts, both internally and externally.• Writing new conceptual copy across all product categories, ranging from fragrances to skin care.• Working with consumer insights and knitting them into creative concepts.• Supporting the Middle East & Africa sub-region on their unique catalogue copy requirements.• Liaising with many different departments, from New Product Launch to Research & Development, to research copy or source information.• Working independently to prioritise my workload according to a strict production schedule deadlines. (Often I am working on up to 6 different catalogues at one time.)• Analysing trends and competitors in the areas of fashion and beauty.

London, United Kingdom

The Bradford Exchange is the leading direct marketer of collectables in the UK, specialising in a wide variety of exclusive collectable products and limited editions, including music boxes, jewellery and collectable coins. Their range spans a number of revered UK brands, like Disney, Flying Scotsman, Royal Air Force and Royal Navy. After heading up the Copywriting Department for 2½ years I was promoted to the position of UK Creative Manager and assumed responsibility for all creative areas of the UK operation, which spans various marketing channels from print to web. In addition to my ongoing role as Senior Copywriter (detailed later), my day-to-day responsibilities included:• Managing the output and deadlines of the creative department.• Objectively driving the level of creativity by doing competitor research and analysing marketing test results.• Working closely with the Product Developers and New Client Acquisition to co-ordinate the press advertising schedule. • Working with the Senior Designer to conceptualise new promotional formats for house-file mailings. (Our efforts achieved response rates of up to 6% – the average is normally 1.5%.)• Submitting creative ideas to improve new client conversion rates. (I designed, wrote and implemented a new Reservation Letter format which markedly increased response.)• Presenting finished work to the Managing Director and Head of Marketing.• Representing the creative department at the annual meeting with the company’s global CEOs – presenting work, new concepts/strategies and analysing successes/failures.• Recruitment for all positions within the creative team. (In the midst of the recession, in order to keep overheads down, I successfully restructured the team without having to replace a designer who had resigned.)

London, United Kingdom

Prior to my promotion to UK Creative Manager I was the Head of Copy, tasked with:• Managing Junior Copywriters, to collate and edit weekly copy effectively and to deadline.• Writing headlines and body copy for two different company catalogues.• Writing copy for product brochures, flyers, national press ads, email campaigns and telephone scripts.• Conceptualising and writing new promotional formats for customer mailings.• Writing and editing copy for the company website.• Editing and proofreading all promotional material to ensure accuracy.• Brand development, incorporating product packaging and company slogans.• Compiling new letters for Customer Services in line with the customer retention strategy and the combating of bad debt.• Liaising with external suppliers, freelancers and our international offices.• Recruitment of Junior Copywriters. (I was responsible for expanding the Copy department in 2008 in order to increase mailing quantities and press ad output.)

Cape Town, South Africa

I have had three magazine editorials published – Cosmopolitan SA, GQ SA and in The Property Magazine (all June 2007 issues). Other freelance projects have included copywriting for magazine ads, book editing and proofreading, magazine layout, corporate ID maintenance and TV-set prop design.

Cape Town, South Africa

HomeChoice is a direct marketing company in Cape Town, South Africa specialising in homewares and home décor products. All promotional material is produced by an in-house creative studio and it was my role to write long and short sales copy for direct mail, email and telephone campaigns, while managing a team of junior writers. I worked as part of a busy creative team of copywriters and designers, but was also required to liaise with the merchandise, production and marketing departments and the company directors, to ensure accuracy and strict adherence to company strategy. With a diverse product range – from bedding to cookware – on offer, I was often tasked with turning technical facts into compelling sales copy, which I was able to do with ease.

Cape Town, South Africa

In addition to my role as Art Director and desktop publishing (DTP) artist, I wrote copy for a variety of clients (above and below the line), including: Robben Island Museum, Bicycling SA Magazine, Delheim Wines, Karrimor and New Balance Shoes. I was also required to interface with clients and pitch high-level work to prospective clients.

Cape Town, South Africa

My responsibilities included book cover design, text design and layout of a number of publications, as well as photo retouching, deep-etching and basic colour correction. I was also required to do pre-press work on all jobs, prepare jobs for repro and create print-ready PDFs. I worked on a variety of high-profile accounts, including the Sports Science Institute, Pearson Education, Human Sciences Research Council and Deloitte & Touche and was regularly required to represent the company in meetings with clients.

Strategic Speaking Skills & Conceptual Thinking

A tailored 3-day course in Strategic Speaking Skills & Conceptual Thinking.

Advanced Presentation Training

A half-day training on Advanced Presentation Training – theory, techniques and practical exercises.

Product Storytelling Training

Product Storytelling Training, conducted by Owen Fitzpatrick, an international best selling author, psychologist, trainer and speaker who.

Diploma, Desktop Publishing

Diploma, Copywriting And Marketing

First-Class Matric