For tech vendors, recruitment agencies, and BPOs in the contact centre & CX space, we create content campaigns that generate qualified leads for you to turn into clients.As well as originating, writing, and creating lead magnet content we can help you build landing pages, websites, funnels, email sequences, and PPC campaigns that convert your audience into qualified leads.StrategyCreation always begins with setting objectives, so we can start here to help you align your marketing and lead generation activity with your business plan and understand what success looks like.If you need us to, we can work with your leadership and sales team to define your offer, positioning, audience, and strategy for filling your sales pipeline with properly qualified leads.And we can build a comprehensive marketing plan that sets targets for the important metrics at all stages of the campaign process, from cost per click to cost per lead to lifetime customer value.CreationWe mine the brains of your internal subject matter experts to uncover content that’s going to be new, interesting, thought-provoking, educational, or even controversial for your market.Our creators can write, design, and develop in almost all types of media to turn your content ideas into blogs, articles, white papers, research reports, guides, infographics, websites, case studies, videos, events, webinars, podcasts, social media posts, sales letters, landing pages, e-books, real books, direct mail … or whatever is needed.ExecutionWorking with your internal marketing and business development people we can help you leverage your content by running digital, email and social marketing campaigns. The general idea is to get organic or paid traffic into your content-driven funnel. Prospects are then brain fed until they pop out the other end as marketing qualified leads for your Business Development Team to follow up.

As marketing consultants we use our own skills and experience, plus those of our partners, to help clients achieve business objectives.This can mean designing and building websites, creating content and collateral, devising and running campaigns, creating brands from scratch, or helping to turn a strategy into tactical activities.Some of these things we do ourselves, and where a specialist is needed we engage trusted and expert partners whose work we spec, manage and quality control. Our approach is to get done whatever is needed to help you achieve your objectives.

iTop Project manufactures and sells luxury skin creams and beauty products in Russia and Europe. Joining as COO, I was responsible for the company's marketing and customer care in Russia and Europe; launching the brand in Europe; writing, design and project management of the company's websites; new product development and sourcing; and organising shipping, logistics and licensing.

Recruited to head up the marketing for a new online gaming venture in Malta, I was responsible for designing, writing and project managing the company's website; designing and testing the product; and developing and running the company's worldwide marketing campaigns.

Over a 3 year period I worked on major marketing projects with a range of clients and agencies in many industry sectors, including: IT (software and hardware developers); CRM and contact centre outsourcing; healthy and beauty; education; building and manufacturing; internet gaming. Highlights included translating a book on CRM from French to English; helping to launch a new contact centre outsourcing venture in the Philippines; writing educational pamphlets for children; and scripting corporate movies. I also taught business English to senior professionals at a language school in Paris.

Teleperformance is the world's leading provider of outsourced contact centre services. Working from the company's head office in Paris, I was responsible for the writing and producing the marketing materials used by our subsidiaries worldwide. These included company websites, a quarterly magazine, fact sheets and case studies. I also coordinated international marketing campaigns in over 20 countries.

Infinity is a leading UK developer of contact centre software and hardware. During my time there I was responsible for all marketing campaigns, including the launch of the hugely successful Infinity Contact Manager and Dialler.

Teleperformance is the world's leading contact centre outsourcer. I held various positions in the company's UK subsidiary in Birmingham, culminating in Head of UK Marketing. Later I rejoined the company at its Paris head office where I held the position of Marketing Manager, Wordlwide.

Responsible for new business development and project management for this Birmingham based design & multimedia agency.