Making Your Campaigns Work:Increase Your Conversion Rates and Lower Your Cost-Per-Acquisition

Consultant | Royal Cacao | Somerville, MA | January 2017 to dateStartup providing specialized marketing support, and technical solutions, including social media strategy and online presence, for small chocolate growers. Assisting farmers in market differentiation and commercialization via targeted content and conversion campaigns.● Providing best-in-breed quality and business process advice to centralized technical team.● Created dynamic implementation plan to improve reliability of marketing methodologies and logistical implementations.● Developed integrated approach to verify target markets, and potential niche segments.● Catalogued potential market scope and risk in US and Europe. Built target list in detailed CRM.

Conducting classes and workshops in Digital Marketing, and Project ManagementCourse List: https://generalassemb.ly/instructors/gareth-gunn/15770

Niche consulting company providing strategy and online multi-platform technical and marketing solutions. Successfully managed multiple client implementations, and teams of developers, designers, QA engineers, and content creators:● Built and maintained 6 implementations. Managed simultaneous client relationships including: pre-sales optimization, requirements verification, technical business plan development and scope definition negotiations,project plan creation, and all aspects of project and risk management; implementation, testing, launch, lessons learned, benchmarking, and ongoing post go-live metric monitoring, updates, and revenue verification.● Verified bespoke integrations of client systems with 3rd party providers including; fulfillment systems, payment processors, advertising, email service providers, and marketers. ● Coordinated with clients and internal teams to develop detailed, optimized plans to implement complex system and software upgrades. ● Led team to select appropriate 3rd party tools and vendors for system implementation, quality, and process improvement.● Improved quality through standardized metrics, implementation methodologies, and comprehensive test plans.● Crafted, highly tailored, client specific, email and social marketing segmentations and campaigns, including capture methodologies, delivery optimization and purging techniques based on strategic analytics in close consultation with client during preparation and implementation.● Conducted repeated usability analyses, A/B testing, and continuous improvement initiatives .● Initiated, developed, integrated and optimized multiple best practices across teams.

Built major components of web-based SaaS product engineering group for one of the largest email marketing service providers - a $100M business growing at 11% annually, sending over 40B targeted emails per year from 6 data centers. ● Built Agile Scrum teams in MA, VA and ON. Mentored leads, rationalized tools, processes, metrics, and acceptance criteria. Introduced test automation, built performance team, and adopted modular testing approach,empowering individuals to enable a flexible and responsive organization.● Decreased time required to validate core functionality, integrate 3rd party components, and execute all regression cycles, by 50%, with continuous updates through root cause analysis. Introduced process appropriately, as needed, without increasing bureaucracy.● Championed Behavior Driven Testing principles, in conjunction with development and QA to avoid any disconnects during sprints. ● Worked with development on robust unit test and continuous integration agile verification process.● Created and incorporated documentation, user experience and design, and training teams into one integrated information architecture servicing: development, QA, project management, product management, support, and online product help.● Increased responsibility of product training group to enhance internal efficiency - particularly internal information sharing and Agile Scrum methodologies.● Created social knowledgebase paradigm to enhance documentation, collaboration and testing coverage, including taxonomy model with a structured approach to wikis, blogs and forums integrated with online help, enhancing information gathering, sharing and presentation of technical and community material.● Worked with support, operations and product management to advocate new approach to total quality and consistent experience across all customer interactions.● Referred 30+ new team members. Designed and established new workspace to accommodate expanded team in collaborative setting.

Led international cross-functional/cross-product team of 66 engineers providing quality assurance, automation, sustainability, and customer monitoring. Matrix management responsibility for documentation, release engineering, and installer development teams with more than 80 total staff. Division-level planning team member. - Strengthened teams by reorganizing and re-staffing. Created dedicated automation and performance groups. Successfully built ad-hoc teams to solve specific issues. Adapted and implemented Agile methodologies to address midstream changes on time.- Improved performance and responsiveness of multinational teams by effectively bridging cultural differences and successfully integrating teams in NY, NJ, VA, MA and Bangalore, India, ensuring increased productivity with expanding product responsibilities.- Increased morale, productivity and innovation through improving value-added tasks by implementing new tools and processes. Improved customer experience through increased quality control by implementing logical systems to provide backup and cross-training of staff. Supported model-based approach for product performance estimation.- Raised profile, and improved reputation of department throughout the organization. Successfully worked directly with peer teams to influence progressive engagement between all stakeholders through positive, predictable and maintainable relationships.

Managed a team of six to eight testers over multiple releases of product representing a significant element of EMC’s storage management software offering.

Developed use cases and tested CRM real time product recommendation software engine. Evaluated and recommended new testing tools. Collaborated with the user interface lead to analyze and approve all designs.