Gareth Lloyd

Gareth Lloyd Email and Phone Number

UX | PhD Cognitive Psychology | Research Manager @ Fortis Games @ Fortis Games
Gareth Lloyd's Location
London, England, United Kingdom, United Kingdom
About Gareth Lloyd

I'm a researcher with more than 20 years experience specialising in UX research, psychology and research design. I've carried out user research for mobile and the web, and in games (console/PC/mobile/VR/XR).Author of The Mobile Playtesting Playbook! Which is also a free download from PlaytestCloud if you search for it.https://www.amazon.com/Mobile-Playtesting-Playbook-Better-Testing/dp/B09TZBPVW7I'm primarily a games user researcher: my skill sheet here includes remote moderated and unmoderated, in-lab playtests, competitor analysis, UX analysis, heuristic analysis, observational research, VR and toys-to-life playtesting, concept testing, benchmarking research and survey design, live-service games testing, embedded games UX with studios, mentoring & training, managing consultant researchers.My more general research expertise include research design, survey creation and implementation, experimental methods (including randomised control trials), statistical analysis, user experience analysis, and a range of qualitative methods (including interviews on sensitive topics, focus groups and ethnographic methods). I can also support dissemination and communication, both in carrying out copywriting and helping clients to decide on the best way to present results and findings. I've worked on a number of publications dedicated to communicating complex findings to lay audiences, as well as lots of more conventional academic publications.I hold a PhD in Psychology, where my thesis concentrated on attitudes and behaviours about vaccination uptake, and I have an MPhil in cognitive psychology that focused on human factors determining short-term memory.

Gareth Lloyd's Current Company Details
Fortis Games

Fortis Games

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UX | PhD Cognitive Psychology | Research Manager @ Fortis Games
Gareth Lloyd Work Experience Details
  • Fortis Games
    Research Manager
    Fortis Games Nov 2024 - Present
    London Area, United Kingdom
  • Playtestcloud
    Lead Games User Researcher
    Playtestcloud Oct 2023 - Nov 2024
    London Area, United Kingdom
  • Playtestcloud
    User Experience Researcher
    Playtestcloud Dec 2021 - Oct 2023
  • Ux Research Consultancy Services
    Freelance Ux Research Consultant
    Ux Research Consultancy Services Jun 2019 - Dec 2021
    Coventry, United Kingdom
  • Zengenti
    Senior User Experience Researcher
    Zengenti Mar 2019 - Feb 2020
  • Player Research
    User Researcher
    Player Research Jun 2017 - Mar 2019
    Brighton, United Kingdom
  • Ncvo
    Research Officer
    Ncvo Jul 2013 - May 2017
  • Oneplusone
    Knowledge Transfer Officer
    Oneplusone Nov 2011 - Jun 2013
    London, Uk
    Providing and managing a knowledge curation and transfer service to One Plus One’s research, policy and practice innovation hub. Knowledge Management• Managing the accumulation and transfer of knowledge in line with One Plus One activities.• Searching, analysing, critically reviewing and summarising literature and other material to identify key messages to support the activities of the hub.• Managing and developing the library, journal collection in line with strategic direction of One Plus One.Research into Practice• Assist with research into practice innovation projects, involving design, implementation and evaluation.• To assist with the implementation of key research findings in the development of practice initiatives and e-learning training programmes. General duties include:• Summarising the latest literature to support the development of a new One Plus One compendium of relationship information and data.• Searching for and summarising relevant literature and publications that tie in with existing projects at One Plus One (e.g. evidence on the effectiveness of innovations in adult learning).• Summarising key papers circulated by the Media and Information Officer, at the request of the research, policy and practice innovation hub.• Contributing to the redevelopment of ICOR (Information Centre for Relationships) by writing research summaries, developing information sheets and a range of resources for specific audiences such as teachers, students, journalists and practitioners
  • Swansea University
    Research Officer
    Swansea University Dec 2009 - Jun 2011
    Managing the London arm of a large HTA-funded trial of new referral technologies for ambulance services to use with elderly fallers. Based with London Ambulance Service.
  • University College London
    Research Assistant
    University College London Sep 2009 - Dec 2009
    Conducting qualitative analysis on interviews with Eastern European women regarding cancer screening behaviours.
  • University College London
    Student/Research Assistant
    University College London Sep 2006 - Nov 2009
  • Cardiff University
    Research Assistant
    Cardiff University Jan 2006 - Sep 2006
    Supporting research staff on qualitative and quantitative projects in mental health and stress in nursing, and psychosocial risk factors in genetic screening uptake.
  • Cardiff University
    Research Technician
    Cardiff University Nov 2002 - Sep 2005
    Running and designing human memory experiments, recruitment of participants, collecting, analysing and presenting data, conducting literature surveys and reviews.
  • Health Psychology, Cardiff University
    Research Assistant
    Health Psychology, Cardiff University Jul 2002 - Nov 2002
    Mainining large physical and electronic datasets in nutrition studies, recruitment of and liaising with participants, data entry, and coding questionnaire responses into quantitative measures.

Gareth Lloyd Education Details

  • Ucl
    Ucl
    Epidemiology & Public Health
  • Olchfa Comprehensive School
    Olchfa Comprehensive School

Frequently Asked Questions about Gareth Lloyd

What company does Gareth Lloyd work for?

Gareth Lloyd works for Fortis Games

What is Gareth Lloyd's role at the current company?

Gareth Lloyd's current role is UX | PhD Cognitive Psychology | Research Manager @ Fortis Games.

What schools did Gareth Lloyd attend?

Gareth Lloyd attended Ucl, Olchfa Comprehensive School.

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