Gareth Thomas Email & Phone Number

Tecoma, Vic, Au

Box Hill, Victoria, Au

The Summer Foundation is a leading research and advocacy not-for-profit organisation advocating for improved housing and living solutions for Australians with disability.Headed the organisation’s communications department through change and championed a dynamic and higher performing team.Responsibilities and achievements:• Developed and implemented comprehensive communication strategies that aligned with organisational goals and objectives, enhancing brand awareness and public perception.• Led and mentored a team of 7 achieving over 95% confidence in leading the department• Oversaw content creation for various channels, including digital, video, print, and social media,• Managed media relations, resulting in a 65% increase in positive media coverage • Successfully planned and managed $500K pre-election multi-channel campaign which had significant media interest and influenced government to act • Developed a digital communications strategy which effectively doubled social media audience and significantly improved opens and engagement for email marketing• Planned and led Annual Public Event doubling attendance with effective marketing strategy

Reservoir, Victoria, Au

Integrated Packaging Group (IPG) is one of Australia’s largest manufacturers of flexible packagingproducts. IPG comprises of three business divisions: Packaging, Machinery and Recycling.Led the organisation’s communications and marketing channels.Responsibilities and achievements:• Developed and executed marketing plans for product launches and corporate events, enhancing brand visibility and stakeholder engagement.• Created compelling content for press releases, blog posts, and social media, contributing to a 35% increase in website traffic• Collaborated with cross-functional teams to develop and execute marketing and communication strategies that supported business objectives• Developed a successful social media campaign that increased follower engagement by 50%• Led the communications effort for a company-wide initiative that improved internal communication processes and employee satisfaction.• Created social strategy which doubled social followers and engagement• Restructured website and content to improving metrics in both internet by 25%

Port Melbourne, Vic, Au

Australian Road Research Board (ARRB) is a research and engineering organisation providing independent, applied research and consulting services to road agencies and communities.Developed and led a high-performance team to transform brand and enhanced reputation. Created and implemented a strategy to redevelop all marketing and communications channels including website, social media strategy, print collateral, media and public relations, workshops, events and internal culture.Responsibilities and achievements:• Created, managed and mentored a full inhouse team of 8 consisting of design, marketing, communications and events/training• Directed award winning rebrand project implemented across entire organisation including printed collateral, digital platforms, values and culture projects, video through to communications strategy• Created strategy in social media and digital platforms improving customer metrics by 35 - 40% • Developed and managed the marketing and communications budget. • Planned, implemented and managed conference achieving the highest revenue, sponsorship, media coverage and attendance for 8 years• Led the events team from consistent losses to generate revenue over $450K. Highest revenue in 6 years

• Contracted Designer/Marketing for Gale Pacific (September 2015 - March 2016) - Work with the Category Managers to develop marketing materials for product and campaign execution; produced media kit that demonstrated key marketing analytics and demographics for use in sales presentations; developed style guides to support brand strategy• Contract Senior Creative for The Coaching Institute (Jan 2013 - Oct 2013) - Design, Art Direction and brand development• Contract Design and Marketing for Samsonite Australia (Jul 2009 - Jun 2010) Successfully designed and coordinated Samsonite product launch, media campaign and 100 year celebrations. Managed and designed Licensed products, redesigned website, and launched major social media rebrand campaign • Etiko Fairtrade - Multiple Design projects including; T Shirt design, bid proposal, advertising and social media• Fair Trade Fiesta - Advertising, marketing material and exhibition material• FairTrade Australia - Range of design work ranging from posters to brochures

Richmond, Victoria, Au

Australia and New Zealand’s leading electrical engineering company offering a wide array of products, systems and solutions across the multiple power and automation categories.Worked across multiple marketing channels including B2B, B2C and the export market. Communicated between sales, customer service and marketing teams to achieve sales targets and customer retention projects. Responsibilities and achievements:• Managed a design team of 4 and external suppliers and agencies• Collaborating with product development teams to ensure new products align with brand values and meet consumer expectations• Planned, implemented and managed multiple successful marketing campaigns and promotional activities to drive brand and product awareness and engagement. • Repackaged and rolled out refined corporate values message across the business to help align approximately 1000 staff across Australia and New Zealand post major restructure• Implemented email marketing, sales training and marketing strategy to increased acquisition rates.• Built and maintained strong relationships with customers through various channels, including social media, customer service, and direct feedback

Keysborough, Victoria, Au

Silvan is the leader in the design of high and low volume horticultural sprayers and the largest Australasian manufacturer of world-class crop protection sprayers and related machinery. Sherlock wheelbarrows and Selecta hardware are subsidiary brands owned by Silvan.Responsible for building brand, growing communications channels and product promotion. Responsibilities and achievements:• Managed design team, suppliers, projects, brand and budget• Developed a range of communications material, including a new website. • Establishing communications practices and processes• Developed communications copy and marketing content for print and online channels to enhance the sales reps’ understanding of complex product features

Stockholm, Se

ASSA ABLOY is the global leader in door opening solutions, security, safety and convenience and owns leading brands in the market including Lockwood, Yale and Whitco.Led the creative team to ensure content, branding and marketing were aligned for all brands.Responsibilities and achievements:• Managed team members, freelance contractors, production specialists and vendors• Planned, developed and managed all advertising and media campaigns for all ASSA ABLOY Australia brands• Wrote communications materials and liaising with media• Developed and maintained Lockwood Style guide and oversaw the creation of high-quality content for all channels• Led eight major marketing products launches and events, including Lockwood’s most successful event to date

Wycliffe Red is a design firm based in Outer London. I was recruited to transform Wycliffe into a full service agency which was successfully achieved with the agency having three offices worldwide.Initially recruited as a graphic designer and promoted to Senior Manager Role in 2004. Involved in all aspects of marketing and creative work, from client pitch through to design and delegation of all exhibitions, corporate design and multimedia projects.• The primary point of contact and fostered long-term relationships with clients• Developed a trusted advisor relationship with key accounts, customer stakeholders and sponsors• Liaised between the customer and internal teams• Participated in generating new clientele and client presentations• Managed team members, freelance contractors, production specialists and vendors• Plan, execute, and monitor marketing campaigns across various channels • Designed content, coordinated and managed all communications and events collateral

Tiger Communications is an advertising and branding agency based within 3 mills film studio in Bromley. I Collaborated with the Creative Director and Clients on design projects for exhibition and print, delivering branding solutions. I Worked to extremely tight deadlines designing a range of printed material for a variety of clients including BP, BBC, Guinness, Wimbledon Lawn Tennis Association and the Sema Group.

Higher National Diploma, Leadership And Management

Diploma Of Marketing, Marketing

Certificate, Communications, Management, Coaching And Mentoring, Innovation And Continuous Improvement

Bachelor Of Technology (Btech), Design And Visual Communications, General

Education record

Education record