Gareth Wilson Email & Phone Number

London, England, Gb

London, England, Gb

Helping B2B teams scale SaaS GTM with community.

London, England, United Kingdom

- Established their SEO and editorial content program, landing a syndication agreement with Product Hunt.- Reinstrumented analytics infrastructure, improving attribution match rate from 20% to 95%.- Implemented ABM strategy with targeted paid ads, increasing Qualified Demo Requests by leveraging buyer-intent data.- Created and executed on experimentation roadmap, prioritizing for impact using RICE framework.- Led customer research to define key personas and establish lead… Show more - Established their SEO and editorial content program, landing a syndication agreement with Product Hunt.- Reinstrumented analytics infrastructure, improving attribution match rate from 20% to 95%.- Implemented ABM strategy with targeted paid ads, increasing Qualified Demo Requests by leveraging buyer-intent data.- Created and executed on experimentation roadmap, prioritizing for impact using RICE framework.- Led customer research to define key personas and establish lead qualification, working with Sales to build pipeline. Show less

London, Uk

- Defined the marketing strategy and executed multiple marketing campaigns, increasing monthly signups 6x from General Availability launch.- Established marketing personas and created a messaging and positioning framework before overhauling the marketing website.- Launched an industry report and created and published a new print and digital magazine.- Ghost wrote articles featured in Inc, Future, and Product Hunt Stories.- Established marketing and analytics tech stack, put in… Show more - Defined the marketing strategy and executed multiple marketing campaigns, increasing monthly signups 6x from General Availability launch.- Established marketing personas and created a messaging and positioning framework before overhauling the marketing website.- Launched an industry report and created and published a new print and digital magazine.- Ghost wrote articles featured in Inc, Future, and Product Hunt Stories.- Established marketing and analytics tech stack, put in place budgeting, recruited and managed a team of 6 full-timers and 3 freelancers. Show less

London, England, United Kingdom

London, England, United Kingdom

- Created and executed on a growth plan, requiring competitor analysis, user interviews, and data analysis. Then overhauled the reporting and analytics infrastructure, originating user personas, and focusing on Jobs to be Done.- Worked with product and design teams to refocus the product roadmap, create new brand assets, redesign the website, and evolve pricing and packaging as part of a repositioning effort.- Defined the go-to-market strategy for a new team-based product, crafting… Show more - Created and executed on a growth plan, requiring competitor analysis, user interviews, and data analysis. Then overhauled the reporting and analytics infrastructure, originating user personas, and focusing on Jobs to be Done.- Worked with product and design teams to refocus the product roadmap, create new brand assets, redesign the website, and evolve pricing and packaging as part of a repositioning effort.- Defined the go-to-market strategy for a new team-based product, crafting messaging and coordinating all marketing activities.- Wrote the pitch deck and worked with the founders to help secure their $12.7M Series A. Show less

London, Uk

- Developed and implemented the go-to-market strategy and launch of Glitch, taking it from an idea to a 9-figure valuation in under 3 years.- Designed and executed a comprehensive marketing plan for Glitch, managing a multi-disciplinary team of 12 across content and product marketing, social media, PR, product development, and developer advocacy.- Set current and long-term goals for the marketing team, allocating resources, and prioritizing plans. Monitoring and contributing to… Show more - Developed and implemented the go-to-market strategy and launch of Glitch, taking it from an idea to a 9-figure valuation in under 3 years.- Designed and executed a comprehensive marketing plan for Glitch, managing a multi-disciplinary team of 12 across content and product marketing, social media, PR, product development, and developer advocacy.- Set current and long-term goals for the marketing team, allocating resources, and prioritizing plans. Monitoring and contributing to marketing campaigns, including landing pages, blog posts,newsletters, and how-to tutorials, as well as print and digital publications like zines, podcasts, and video content.- Established an analytics infrastructure and reporting structure, overseeing data-informed growth plans and OKRs across the organization.- Created the support function and instituted a friendly, user-focused customer service culture. This involved writing FAQs and documentation, answering customer questions, and managing the team. Show less

London, Uk

Ma, Intelligence And Security Studies

Msc, Management

Bsc, Interactive Computer Entertainment (Computer Games Programming)