Helping B2B teams scale SaaS GTM with community.

- Established their SEO and editorial content program, landing a syndication agreement with Product Hunt.- Reinstrumented analytics infrastructure, improving attribution match rate from 20% to 95%.- Implemented ABM strategy with targeted paid ads, increasing Qualified Demo Requests by leveraging buyer-intent data.- Created and executed on experimentation roadmap, prioritizing for impact using RICE framework.- Led customer research to define key personas and establish lead… Show more - Established their SEO and editorial content program, landing a syndication agreement with Product Hunt.- Reinstrumented analytics infrastructure, improving attribution match rate from 20% to 95%.- Implemented ABM strategy with targeted paid ads, increasing Qualified Demo Requests by leveraging buyer-intent data.- Created and executed on experimentation roadmap, prioritizing for impact using RICE framework.- Led customer research to define key personas and establish lead qualification, working with Sales to build pipeline. Show less

- Defined the marketing strategy and executed multiple marketing campaigns, increasing monthly signups 6x from General Availability launch.- Established marketing personas and created a messaging and positioning framework before overhauling the marketing website.- Launched an industry report and created and published a new print and digital magazine.- Ghost wrote articles featured in Inc, Future, and Product Hunt Stories.- Established marketing and analytics tech stack, put in… Show more - Defined the marketing strategy and executed multiple marketing campaigns, increasing monthly signups 6x from General Availability launch.- Established marketing personas and created a messaging and positioning framework before overhauling the marketing website.- Launched an industry report and created and published a new print and digital magazine.- Ghost wrote articles featured in Inc, Future, and Product Hunt Stories.- Established marketing and analytics tech stack, put in place budgeting, recruited and managed a team of 6 full-timers and 3 freelancers. Show less

- Created and executed on a growth plan, requiring competitor analysis, user interviews, and data analysis. Then overhauled the reporting and analytics infrastructure, originating user personas, and focusing on Jobs to be Done.- Worked with product and design teams to refocus the product roadmap, create new brand assets, redesign the website, and evolve pricing and packaging as part of a repositioning effort.- Defined the go-to-market strategy for a new team-based product, crafting… Show more - Created and executed on a growth plan, requiring competitor analysis, user interviews, and data analysis. Then overhauled the reporting and analytics infrastructure, originating user personas, and focusing on Jobs to be Done.- Worked with product and design teams to refocus the product roadmap, create new brand assets, redesign the website, and evolve pricing and packaging as part of a repositioning effort.- Defined the go-to-market strategy for a new team-based product, crafting messaging and coordinating all marketing activities.- Wrote the pitch deck and worked with the founders to help secure their $12.7M Series A. Show less

- Developed and implemented the go-to-market strategy and launch of Glitch, taking it from an idea to a 9-figure valuation in under 3 years.- Designed and executed a comprehensive marketing plan for Glitch, managing a multi-disciplinary team of 12 across content and product marketing, social media, PR, product development, and developer advocacy.- Set current and long-term goals for the marketing team, allocating resources, and prioritizing plans. Monitoring and contributing to… Show more - Developed and implemented the go-to-market strategy and launch of Glitch, taking it from an idea to a 9-figure valuation in under 3 years.- Designed and executed a comprehensive marketing plan for Glitch, managing a multi-disciplinary team of 12 across content and product marketing, social media, PR, product development, and developer advocacy.- Set current and long-term goals for the marketing team, allocating resources, and prioritizing plans. Monitoring and contributing to marketing campaigns, including landing pages, blog posts,newsletters, and how-to tutorials, as well as print and digital publications like zines, podcasts, and video content.- Established an analytics infrastructure and reporting structure, overseeing data-informed growth plans and OKRs across the organization.- Created the support function and instituted a friendly, user-focused customer service culture. This involved writing FAQs and documentation, answering customer questions, and managing the team. Show less