Garineh Magarian Email & Phone Number

Santa Monica, California, Us

Santa Monica, California, Us

Manage social strategy, paid, build & maintain partnerships, consult editorial and video to create social-first content.

Santa Monica, Ca, Us

Manage the team of social media coordinators and community managers. Work directly with Sr. Director of Content, VP of Content and GM to manage brand voice, strategy, paid spend and content direction.Head of social strategy, content, video and paid marketingo Drive direction of content creation and curation for social platforms and initiatives o Manage 1.2MM paid marketing budget across five siteso Produce ROI positive results through strategic testing and partnershipsCreate and implement social media strategy with goals to increase traffic, followers, engagement and video views.o In 2017, produced 700 original videos that resulted in 127.6MM views (31.5% increase YoY) and more than 277,114,948 Reach (122% increase YoY). Doubled viral videos compared to last year, resulting in 75.3MM viewso Increased Facebook followers by 51% YoY. Referral traffic +183% QoQo Scaled Instagram daily followers by average 58%o Increased Pinterest followers 1,258% YoY o Increased Youtube watch time by 9.4% YoY to 52MM minutesVideo Producero From ideation through final cut, production and direction, created video content for social platforms. 1000+ videos that garnered 135MM video views in total and 402.3MM Reach on Facebooko Use data to drive content creation for Youtube and Facebook platformsLead partner relationso Lead eHow’s integration with Facebook’s Instant Article and Free Basics initiativeo Lead eHow’s efforts during Pinterest Labs Partnership. Successfully implemented API integration for eHow + Pinterest Lab initiatives: “What’s for Dinner, Pinner?” How-To Pins Make Cards, Premium Video Player and more o Lead on Co-Marketing Partnership with Pinterest, nurturing and growing that relationship to be part of their beta initiatives alongside top brands such as Tastemade, Buzzfeed, Refinery29, Brit+Co, Hearst and more

Santa Monica, Ca, Us

Create and implement social strategy. Moderate, engage and build strong online community via all social platforms. Experience with Facebook, Pinterest, Twitter, Google+, Instagram, Vine, Yahoo! Shine, Tumblr, WordPress and other social platforms and mobile apps. • Create and implement Social Media strategy with goals to increase traffic, followers, and engagement.o Identify important KPI’s with changing social trends to optimize strategy.• Increased Pinterest referral sessions by 89.7% YoY.• Worked with Pinterest on their Handmade Halloween Campaign.o Successfully raised awareness of eHow within Pinterest. Increased followers from 5K to 17K.o Contributed to the 1.8 million visits to eHow.com within 30 days. o Optimize and create images for Pinterest. Used Photoshop to created more than 750 pinnables.• Work closely with the SEO team to implement continual A/B testing and analysis. • Lead company-wide meeting among social teams to open conversation, gain insight into new strategies, share best practices

Santa Monica, Ca, Us

• Created and implemented social strategy among all platforms. Moderated, engaged and built strong online community.• Increased Facebook engagement (Likes, Comments and Shares) by 1,000% in a 3 month experimental period. Maintained high levels of engagement and implemented learning’s across multiple platforms to see similar growth trends in activity on Google+ and Twitter. • Worked directly with editorial team to create editorial and social calendars. Work together to create and promote content. o Created content for seasonal campaign that received 300K+ page views in one month by leveraging Pinterest and making it the highest visited content for the campaign.• Coordinated with Branded Ads Sales to promote and support campaigns up to $500K.

Us

Bachelor Of Arts (B.A.), Journalism

Education record