Digital Marketing Manager
Current- Responsible for the strategy, management, measurement, and reporting for the Paid Search, Paid Social and Influencer channels- Lead core measurement and AdTech workstreams for the Media & Investment team- Designed and launched Ring’s first ever paid influencer campaign, allowing known social personalities to incorporate Ring into their social posts- Managed media agency relationships, influencing stakeholders across the paid social and search agency relationships, providing ongoing coaching and feedback to drive stronger than benchmark performance- Fostered collaborative relationships with cross-channel, cross-functional, and partner teams to increase knowledge sharing and innovative workstreams