- Responsible for the strategy, management, measurement, and reporting for the Paid Search, Paid Social and Influencer channels- Lead core measurement and AdTech workstreams for the Media & Investment team- Designed and launched Ring’s first ever paid influencer campaign, allowing known social personalities to incorporate Ring into their social posts- Managed media agency relationships, influencing stakeholders across the paid social and search agency relationships, providing ongoing coaching and feedback to drive stronger than benchmark performance- Fostered collaborative relationships with cross-channel, cross-functional, and partner teams to increase knowledge sharing and innovative workstreams

• Planned and executed multi-million-dollar paid social media campaigns for the Intel account across B2B & B2C lines of business resulting in improvements across KPIs from brand awareness to DR to intent• Awarded the Intel Red Thread Award – a global cross-channel award given to individuals within the media team who have displayed innovative thinking and exceptional performance• Collaborated with cross-channel and cross-region agency partners to strategize effective media plans• Was nominated for and graduated from the NEXTGEN program, completing courses from top media individuals across topics from cross-channel strategy, digital trends, analytics, and more• Presented countless media plans, reports, POVs and case studies to clients and agency partners • Fostered strong relationships with clients, cross-channel teams, and publisher partners • Received praise and positive feedback from countless Intel clients across all seniority levels from regional to Global HQ media clients

• Strategy & execution for paid social campaigns on the Intel account across B2B & B2C lines of business• Worked closely with cross-channel partners to plan and execute effective media plans• Contributed thought leadership, case studies, and insights from a/b tests & first to market activations

• Provided paid social support for brands such as Intuit, Jack in the Box, GreatCall and Smuckers• Saw campaigns to fruition, starting from planning stages through execution and reporting• Fostered strong relationships with cross-channel teams, and publisher partners

• Provided SEM & SEO support across campaigns for clients in the Real Estate vertical• Performed audits, implemented optimizations and provided reporting insights across SEM & SEO channels

- Create plans and calendars for clients' media presence and make sure they're executed effectively.- Create personalized brand strategies for each, unique company and their unique goals.- Execute large scale projects to expand client's reach.-Increasing brand visibility and recognition through strategic alignment with brand partnerships-Defining core competencies and streamlining consistent and concise messaging throughout all marketing materials

• Managed Social Media Accounts • Created original content for advice columns• Created images on PhotoShop• Edited scripts and created podcasts

• Posted original content• Ran Social Media Accounts• Conducted over-the-phone and in-person interviews for celebrities• Assisted with photo shoots• Generated interview questions for celebrities