Cayla (Richards) Roth Email & Phone Number

Santa Monica, California, US

Santa Monica, California, US

Santa Monica, California, US

Seattle, WA, US

Seattle, WA, US

Seattle, WA, US

Santa Monica, CA, US

• Ideated, launched, and commercialized a rapidly growing subscription box and e-commerce platform.Select Experience:
• Secured and managed four Fortune 500 brand partnerships: created pitch decks, participated in strategy meetings, and managed post-sale relationships and full campaign cycle.
• Created analytics reports to track growth and drive strategy, prepared weekly report summary, and led weekly meetings to discuss findings and performance of key KPIs.
• Identified key creators and partners in the space, planned influencer events, and collaborated to createauthentic and organic co-branded content to maximize digital impressions and brand awareness.
• Spearheaded large detailed Marketing, Operations, and Product projects. Conducted market research, identified and measured key KPIs, built roadmaps and determined timelines, set workable parameters for selected.
• Ran e-commerce shop, including creating products and monitoring inventory on Shopify backend, designing and developing product web pages, marketing product launches across social and email, establishing packing and.

Santa Monica, CA, US

• Collaborated cross-functionally with multiple internal stakeholders to ideate and execute first-to-market sponsorship opportunities for Hulu's biggest advertising clients. Select Experience:
• Developed the sponsorship strategy for Hulu’s live sports offering and presented findings to multiple internal teams tasked with launching the anticipated advertising opportunity, resulting in a cohesive go-to-market.
• Spearheaded weekly RFP Brainstorm meetings to strategize innovative advertising solutions for our clients in a creative and collaborative team environment, resulting in revenue-generating brand partnerships.

Santa Monica, CA, US

• Developed and led multiple Ad Ops training and onboarding sessions, and managed the Campaign Coordinators on my accounts.
• Delivered over $20M in advertising revenue for numerous high-profile clients, including Universal Pictures, NBC, Mattel, Del Monte, and Mitsubishi, which created long-term recurring revenue and resulted in an expansion.
• Collaborated cross-functionally on ad campaigns and sponsorships, internal projects, new product development, and product integrations with both internal and external stakeholders resulting in a more efficient ad sales.
• Managed client relationships and served as the main point of contact throughout recurring ad campaigns and sponsorships, from the kickoff calls through the wrap-up reports.
• Assisted in the on-boarding of Hulu’s new Programmatic SSP, Tremor, by working cross-functionally with Sales, Ad Product, and Tech, ensuring the needs of the Ad Ops team were met.
• Analyzed and interpreted client KPI data, determining strategies and generating innovative ideas based on the analysis, enabling clients to achieve their goals.

Santa Monica, CA, US

• Worked on the South Australian Tourism Commission and The Truffle & Wine Co. accounts
• Managed monthly client activity reports and participated in client review process
• Researched and communicated with target media contacts
• Drafted and distributed over 10 press releases, successfully securing 3 placements
• Assisted in compiling proposals and brainstorming ideas for potential new clients

Venice, CA, US

• Maintained all social media accounts to increase followers and follower engagement
• Tracked, analyzed, and reported on social media account statistics
• Developed social media calendars and brand strategies
• Promoted the company at UCLA as a Campus Ambassador

Burbank, California, US

• Wrote, edited, and published weekly “Intern Picks” blog post
• Updated Twitter and Facebook pages and assisted with online customer communication
• Compiled sales outreach lists, and coordinated and participated in sales meetings

Product Management

Bachelor Of Arts (B.A.), Political Science

Education record

Education record