I am responsible for Indeed's brand in the UK, across all our audiences and channels. This means finding ways to engage with over 20 million people who visit the site every month, as well as with companies who need to hire - whether they have 2 employees or over a million.

I lead the UK branding and marketing activities at Indeed. It’s by far the most popular place for people to search for - and find - great new jobs at every level.Around the world more than 250 million people visit the site every month. In the UK we run brand campaigns across a wide range of paid media, including tv, radio, digital billboards and online video. We work really hard to find the right people online and to bring them to the site through organic and paid search.We also run a broad set of offline activities to find and engage jobseekers and corporate clients.

SThree plc is a £1bn FTSE company and a leading global recruitment firm, specialising in IT, Financial Services, Pharmaceuticals, Engineering and Oil & Gas. We have almost 50 offices in 20 countries and employ over 2,500 people.I am a Managing Partner in the company, a member of the Executive Board and the first Marketing Director on the Executive team. I help to articulate our strategy then turn that into actionable marketing plans. I manage an international function split between the UK and key global cities. Our unique challenge is to ensure that each of our recruitment consultants have the tools they need to tell their specialist story in a compelling way that generates sustainable business.I oversee all our recruitment brands, ensuring that we find, convert and retain the best clients and candidates by telling brand stories in interesting ways. I have introduced the latest digital marketing technology and approaches to create customer journeys that deliver measurable business impact.I also lead our customer experience programme to ensure we can create great experiences for everyone who deals with us.I oversee our innovation strategy across the entire organisation, as a separate Executive responsibility, helping us to build the skills and new business models for the future of recruitment.

Responsible for nurturing SThree's first start-up from ideation to launch.Specific responsibilities include:- Creating the company's strategy for innovation and agreeing that with the PLC Board- Securing long-term funding for Talent Deck as part of the company's innovation portfolio- Supporting the awesome founder team from ideation through to launch and beyond- Creating a governance structure for Talent Deck and other parts of the innovation portfolio.

Ryalto is a start-up looking to find new ways to match skilled individuals with short-term opportunities.

Polar: Market leader in heart rate training. c. $200m turnover. Privately held.• Headhunted to lead global marketing function and build a consumer-centric organisation. • International team of 20. Report to Global VP, S&M. Global Leadership Team.Key achievements include:• Clarified brand proposition, rolled out new global brand guidelines and identified Polar’s ‘moment of truth’ as future communication platform.• Re-organised department to ensure greater focus on consumer advocacy and integration of sponsorship activities in ongoing campaigns.• Led global project to deliver dramatic improvements in customer insight and analysis.• Launched company’s first apps, delivering 300k downloads and sales increase of 300%.

Projects include:• Created multi-year business plan for projected launch of an entirely new concept of fast-food restaurants across the UK.• Advised leading luxury hotel on implementation of customer loyalty scheme.• Led SEO project for personal fitness organisation to reach no. 1 ranking on Google, resulting in 50% increase in customers.

Targus: Market leader in notebook bags and other PC accessories. c. $200m turnover. Responsibilities:• Headhunted to lead marketing department during change to brand-led organisation. • Team of 7. Reported to European GM. European Leadership Team.Key achievements:• New approach to communications led to a new category reaching 140% of budget and product listings increasing by 50%.• Rolled out new corporate brand identity for EMEA across 200 products and numerous consumer touchpoints. Project completed 3 months ahead of schedule.• Coached product team to overhaul product roadmap and pricing model, reducing product count by 40% while improving profitability by 30%.• Re-organised department to ensure greater focus on social media and digital activities.

Logitech: Market leader in consumer tech products, covering PC, mobile, console gaming, iPod, audio and home entertainment. Company grew from $500m to $2.5bn turnover during this period.Responsibilities:• Led marketing department of 25, and extended regional team of 30 marketers plus dozens of agencies covering all marketing disciplines.• Managed budget of c. $40m. Reported to European GM. European Leadership Team.Key achievements:• Led first integrated pan-EMEA launch campaign, generating sales increase of over 200%.• Created first co-marketing agreement with Warner Bros, for licensed product and in-store promotional material for Batman: The Dark Knight.• Ran annual partner conference, a 5-day/$2m meeting for 350 attendees.• Improved planning, communication and alignment between country marketing teams, European HQ and global HQ, leading to 3x increase in funding.

Moved to product marketing as part of ongoing development plan to become head of marketing. Managed a series of product portfolios each worth over $100m, overseeing product lifecycle, marketing plans and sales launch materials, product P&L, and unit and revenue forecasting.

Significantly expanded Logitech’s PR activity across EMEA, inspiring both in-house teams and agencies in 25 countries to generate thousands of articles every month. Worked directly with CEO, Chairman and Swiss financial press on quarterly earnings releases and other financial PR.