Business Development Representative
CurrentHigh End BDR - Charlotte, NCEngages with a large number of accounts as well as the wholesaler partner within the High End portfolio to ensure AB’s most profitable brands are taking priority over competitive brands while execution in the marketplace is up to standardCollaborates with the Trade Marketing Manager and Commercial Director to deliver targeted entertainment to strengthen relationships between the wholesaler and retailersConstruct various forms of data reports utilizing… Show more High End BDR - Charlotte, NCEngages with a large number of accounts as well as the wholesaler partner within the High End portfolio to ensure AB’s most profitable brands are taking priority over competitive brands while execution in the marketplace is up to standardCollaborates with the Trade Marketing Manager and Commercial Director to deliver targeted entertainment to strengthen relationships between the wholesaler and retailersConstruct various forms of data reports utilizing idig and Power BI to help the wholesaler partner identify areas of opportunity to achieve or exceed monthly targetsResponsible for presenting the High End goals and strategies to unify the supplier and wholesaler targets to have the largest impact in the marketAchieved 41% growth year to date of the top two focus brands (Stella and Kona) in the on premise category while also growing the craft portfolio 79.6% YTD in both on and off premise salesBeyond Beer BDR - Portland, Oregon WODDeveloped strategies to help grow relationships between account owner and AB Sales Representative to ensure long term business partnershipsResponsible for servicing and educating accounts and Sales Representatives within the Beyond Beer portfolio to set the example of how AB’s brand priorities should be executed at the account levelSpecialized in gaining resets and growing share for the Beyond Beer categoryStrategized with the Shelf Set Coordinator in the reset drawing process to ensure that all Beyond Beer priorities are being accounted for to ensure share growthSales Representative - Portland, OR WODConsulted with owners/managers on all premises of the industry to grow the AB portfolioAnalyzed data reports to determine what brands will have the best chance of performing in specific locations to maximize market potentialEstablished long term relationships with retail clients to enable a mutually beneficial business partnership Show less