Garrett Greene Email & Phone Number

Amsterdam, North Holland, Netherlands

∙ Contributes to the transformation of our paid media strategy by introducing new channels such as DOOH, Linear TV, Amazon OLV, and contextual partners into our media mix.∙ Assists with the managing of our 13-million-euro yearly budget plan by communicating QRF budget changes with agency team and relaying the impact of changes to media investment to internal stakeholders.∙ Act as key point of contact between media and creative agency teams.∙ Lead and manages monthly meetings with local marketing teams to share monthly digital insights and develop digital knowledge.∙ Maintains relationships with key media vendors through the lens of Brook’s marketing strategy.∙ Collaborates with other marketing functions sucCollaborates with other marketing functions such as PPP, Retail marketing, Public Relations, and ECom to align on an Omni-channel approach for new campaigns.∙ Leverages analytic dashboards such as Datorama & Adobe Analytics and creative testing platforms to monitor campaign performance and optimize performance accordingly.

Amsterdam, North Holland, Netherlands

∙ Project team leader (Xaxis’ global innovation competition): Leads the development of a solution for clients interested in advertising within the audio-influencer sphere. Currently in alpha testing stage with 15k€ budget and test client. ∙ Analyzes campaigns to create strategic media plans that enhance performance and builds synergy with Client’s other online and off-line media initiatives.∙ Pitches new innovations and products to clients to enrich proposals and find new opportunities to reach target audiences.∙ Diversity & Inclusion team member: Assists with efforts to strengthen international employee retention and to ensure advertising includes people from under representative backgrounds which reflects today’s world.∙ Manages online video & audio campaigns for 8 national and international clients using A.I. and major programmatic DSPs: Xandr, DV360, AMZ.∙ Refines and develops onboarding process for incoming colleagues and coordinate knowledge retention initiatives for the video team as part of the Video & Audio craft ambassadorship.

New York City Metropolitan Area

∙ Presents findings from campaigns and programmatic recommendations to clients in quarterly wrap up reports.∙ Mentors new associates in both the trading and account services teams.

New York City Metropolitan Area

∙ Handles pacing and performance optimizations within multiple DSPs, for campaigns with million-dollar budgets.∙ Daily usage of four major DSPs: DV360, TTD, XANDR, AMZ, to monitor and optimize campaign performance.∙ Processes reallocation plans, billing, RFPs, IOs, and media plans on CRM programs such as Radia, Prisma, and Salesforce.∙ Develops thought-out media plans that include different display tactics for programmatic campaigns ∙ Liaises between internal teams, Agency teams, Clientele, and managed services partners to ensure a healthy campaign.

New York City Metropolitan Area

● Mentored students in navigating their job search through technical and emotional support.● Taught skills in digital marketing such as SEM, SEO, Paid Social, and Programmatic to a group of 16 students.

Greater New York City Area

∙ Revamping digital marketing skills in the realms of SEO, paid search & social, media planning & buying, and strategy through 200+ hours of workshop.∙ Improving Excel skills with workshops involving Pivot Tables, VLookUps, and Data organization.∙ Participating in team building activities to better soft skills.

Selected from an applicant pool of over 300 first-generation college students in New York to serve in a 2-year career development and leadership training program

New York, New York

• Created content, GIFs & Snippets, for VH1 programs such as, Dating Naked and Love and Hip Hop LA to interact with audience through social media platforms.• Liaised with members of each internal department to gather information and distribute it across departments.• Provided details to executive producers by analyzing $2.5 million dollar budgets for shows such as, The Amber Rose Show, and marketing strategy briefs for, The Love and Hip Hop: The Game application.

Greater New York City Area

• Serve as a Peer Mentor to 6 – 8 first year students• Work with the Fellow to help him/her develop and establish realistic and obtainable goals, to work towards those goals, and obtain a sense of accomplishment• Participate in one-on-one with Success Network program administrators