-Lead agency of 20+ undergraduate students as they develop an IMC for the National Student Advertising Competition’s corporate sponsor. (Ex. Wienerschnitzel, Ocean Spray)-Assist students through the development of central message development, and campaign brand strategy through a 21-page creative brief.-Identify brand consistent activations for traditional, point of purchase, experiential, digital, social and strategic partnerships platforms; Including 4+ full video productions.-Coached students through 20 min client pitch, including script copywriting and nonverbal communication skills

-Directly assist Department Chair of Strategic and Personal Communication by teaching SCOM 110 Media & Culture and developing course content for the undergraduate and graduate level.-Advise the student advertisement team bi-weekly developing fully integrated marketing campaigns forcompany sponsor

-Create effective social media calendar to promote menu items and special events.-Copy-edit posts and engage with followers on Instagram and Facebook.-Measure impressions from followers on social media platforms to gage successful posts.

-Directly assisted the Executive Director, Director of Funding Mayor Joan Foster of Lynchburg, VA, and the Director of Programs-Corresponded with donors to maintain healthy relationships and partnerships between Beacon of Hope and community leaders