Garrison Johnson Email & Phone Number

Charlotte, North Carolina, United States

• Audience growth: Total net audience growth with a 371% increase, impression rate over 6.8 million, increased the engagement rate by 10.6%, and accumulated a total of 741,619 views
• Strategic Vision: Led content strategy and social media content calendar for upwards of 60 days in the future
• Created promotional, campaign based, and sports updates content for the primary athletic page using Sprout Social
• Creative Asset Generation: Maintained an average of 20 in person, both home… Show more
• Creative Asset Generation: Maintained an average of 20 in person, both home and away games, events per month “behind the lens” capturing photo, and video for our creative asset repository
• Account Management: Liaison with four (4) Sports Information Directors that maintained a year-round portfolio of five (5) sports each including Basketball, Soccer, Baseball, and Field Hockey for editorial content to.

Charlotte, North Carolina, United States

• Organized media days photographed all athletic teams and produced interactive content involving students and stakeholders during athletic events while competing on the Men’s National Champion Swim Team.
• Collaborated with colleagues to develop engaging content tailored to students, particularly during periods when direct access to sporting events was restricted.

Charlotte, North Carolina, United States

• As a student-athlete, crafted graphics, videos, and photoshoots for the team’s social media page to promote the team. Through this the social account accumulated a net audience growth of 1,207, a 51% increase in.
• Produced photoshoots with backdrops as well as on the pool deck to create promotional posts for team accomplishments, upcoming events, and other forms of team promotions.