• Audience growth: Total net audience growth with a 371% increase, impression rate over 6.8 million, increased the engagement rate by 10.6%, and accumulated a total of 741,619 views• Strategic Vision: Led content strategy and social media content calendar for upwards of 60 days in the future• Created promotional, campaign based, and sports updates content for the primary athletic page using Sprout Social• Creative Asset Generation: Maintained an average of 20 in person, both home… Show more • Audience growth: Total net audience growth with a 371% increase, impression rate over 6.8 million, increased the engagement rate by 10.6%, and accumulated a total of 741,619 views• Strategic Vision: Led content strategy and social media content calendar for upwards of 60 days in the future• Created promotional, campaign based, and sports updates content for the primary athletic page using Sprout Social• Creative Asset Generation: Maintained an average of 20 in person, both home and away games, events per month “behind the lens” capturing photo, and video for our creative asset repository• Account Management: Liaison with four (4) Sports Information Directors that maintained a year-round portfolio of five (5) sports each including Basketball, Soccer, Baseball, and Field Hockey for editorial content to pair with visual content on all social media outlets• Marketing Technology Skills: Account administrator and main content creative for all Queens Athletics branded social media profiles including Facebook, Instagram, Twitter, TikTok, and Instagram Threads• Project example: designed, developed, and built the first Queens Athletics media room with multidimensional backdrops, LED lights which served in the range of 500 student athletes across twenty (20) athletic teams.• Project example: Visual creative lead on fundraising project called Investing in Champions, which garnered 2,298 donors and $363,861 in donations• Project example: Creative lead on Queens University brand Beer called Royals Rise Golden Ale – outputs include commercial Show less

• Organized media days photographed all athletic teams and produced interactive content involving students and stakeholders during athletic events while competing on the Men’s National Champion Swim Team.• Collaborated with colleagues to develop engaging content tailored to students, particularly during periods when direct access to sporting events was restricted.

• As a student-athlete, crafted graphics, videos, and photoshoots for the team’s social media page to promote the team. Through this the social account accumulated a net audience growth of 1,207, a 51% increase in impressions, and a 50% increase in engagement rate• Produced photoshoots with backdrops as well as on the pool deck to create promotional posts for team accomplishments, upcoming events, and other forms of team promotions.