Garth Leach Email & Phone Number

United States

Bellevue, Wa, Us

Icertis is a Gartner MQ-leading SaaS company that delivers AI-driven contract lifecycle management (“CLM”) solutions. As the Senior Director of Web and Creative Strategy, I was hired to build out Icertis’ web marketing and creative service practices.Highlights:- Lead an AI-first initiative across the web and creative teams, enhancing brand differentiation through unique, AI-generated imagery, boosted SEO output by using GPTs to draft content, explored new UX opportunities with AI-assisted code development, and optimized production workflows by identifying trends in project management data. - Built and lead a web marketing team that successfully replatformed the Icertis website onto an enterprise-class B2B platform, significantly expanding SEO, CRO, and personalization practices. - Launched a new corporate website on an enterprise-class CMS, leading to a 35% increase in website performance, a 68% rise in organic traffic, and Increased lead generation 8x from organic sources. - Reimagined display ad program and creatives, resulting in a 50% decrease in CP across two full quarters. Optimized paid programs on a flat budget, increasing lead acquisition by 20%, and enhancing pipeline influence. - Drove a 100% increase in engagement by developing and implementing a personalized micro-site ABSM and Demand Generation strategy. - Established the Icertis Creative Studio, reducing design-related costs by 75%, increasing capacity by 100%, and improving quality control and brand consistency. - Lead the strategic, creative expression and translation of Icertis’ Brand identity, voice, and messaging across digital and physical touch points, driving engagement and conversions across key channels. - Oversee the development, management, and enforcement of design guidelines and workflows, streamlining operations and increasing marketing material production efficiency.

Bellevue, Wa, Us

San Jose, Ca, Us

Automation Anywhere, is a Gartner Magic Quadrant leading SaaS company, specializing in Robotic Process Automation (RPA). As the Senior Manager of Web Content Strategy and Experience I led the initiative to deliver a high-performing and visually engaging user experience across the Automation Anywhere corporate and ecommerce sites.Highlights:Defined and implemented the web content strategy, leading to increased conversion rates, better SEO performance, and a more engaging user experience.- Streamlined and managed end-to-end project management workflow, reducing errors by 25% and boosting developer capacity by 50%, leading to faster and more accurate project delivery. - Led the internal web design team and external agencies, while introducing wireframing, high-resolution mock-ups, and rapid prototyping using Figma and Webflow, reducing web development time by 50%, and greatly increasing stakeholder collaboration. - Championed an upgraded UX/UI experience across corporate web properties, increasing average time-on-page by more than one minute and contributing to a 15% rise in conversion rates. - Drove the initiative to convert static assets into SEO-optimized, crawlable web content, resulting in 35% increase low-impact SEO content, improving SEO performance. - Defined a personalization strategy, driving 15-20% improvements in key performance metrics such as conversion rates or time-on-page.

Littleton, Ma, Us

ZeeVee, a boutique Boston-area based manufacturer, specializes in the design and production of AV distribution hardware and software products. As Director of Global Marketing, I was responsible for all aspects of the company’s marketing efforts including digital, events, advertising, and PR.Highlights:- Led marketing-driven sales enablement and expanded digital marketing programs, contributing to a 25% revenue growth in the first 12 months through targeted campaigns. - Completed a full website platform, design, and content overhaul in under three months, leading to a $200k annual cost savings and a 200% increase in SEO performance and visitor engagement. - Grew brand engagement across targeted social accounts by over 200%, leveraging executive staff accounts for user generated content and corporate content amplification resulting in 18% growth in social interactions. - Spearheaded an award-winning PR campaign that earned the PRSA-NY 2019 Big Apple Award, increasing brand visibility and media coverage.

Plano, Texas, Us

GENBAND (merged with Sonus Networks to become Ribbon Communications), a Dallas-based telecommunications manufacturer, specialized in the production of telecommunication hardware, software, and cloud-based solutions. I was responsible for go-to-market strategy and execution for their Unified Communication as a Service (UCaaS) platform.Highlights: - Developed and implemented the marketing strategy for GENBAND’s white-label UCaaS product line, leading to increased customer acquisition and improved market share. - Designed sales enablement and go-to-market materials, contributing to better sales performance .- Helped drive product adoption by major carriers and large enterprises.

Woburn, Ma, Us

ORSYP (acquired by Automic), a Paris, France-based software company, developed process automation software and services. I was responsible for corporate-level branding and asset creation.Highlights: - Created all the company's marketing content, including print collateral, digital advertising, trade shows elements, video production, HTML emails, and web content.- Managed production calendar and ensured timely delivery within budget.- Managed third-party contractors who provided extra creative services.

Herndon, Va, Us

VBrick Systems, a Connecticut-based manufacturer, develops video streaming hardware, software, and services. As Manager of Digital Marketing, I was responsible for all aspects of digital marketing programs including paid and organic inbound programs, web content creation and design, outbound digital programs, and marketing automation. Highlights:- Designed and maintained the corporate website and other web properties.- Managed and tracked all demand generation activities including email marketing, online advertising, search engine marketing, and trade show leads. - Created and analyzed detailed metric reports on marketing campaign and program performance, using the data to adjust campaigns strategy an execution.- Developed and implemented a closed-looped marketing system that generated a lead funnel into Salesforce.com.- Created and delivered live webcasts and commercial videos.- Managed and mentored marketing interns.

Herndon, Va, Us

Education record

Education record