Garth Sutherland Email & Phone Number

Cape Town, Western Cape, South Africa

I am a passionate believer in the power of marketing, more specifically in my belief in practical marketing leadership & delivery. That will make a successful impact on the business, the staff, and the culture of the business. I am equally passionate about the role of SMEs, in the visionary jobs, products, services & culture they bring to our economy. Small Business Marketing Inc. combines those two passions in a fractional CMO role, by bringing professional, yet affordable marketing to this sector. Your entrepreneurial vision deserves to be sustainably delivered.

Cape Town Area, South Africa

Lecturing Marketing, Digital Marketing, and Project Management to Degree and Certificate students at Varsity College, Vega, and Rosebank College has given me an important perspective on digital transformation and the application of digital marketing to future markets

Dubai

Experience of multiple projects in different industries; from company re-launches, trading, food & restaurant, retail furniture, event management (from an agency perspective) and heavy duty industrial manufacturing.

Dubai Uae

Caparol is a family owned, German decorative paint manufacturer, dominating the market in Central Europe. The Dubai office holds a 4% share of the local decorative paint market. That includes many specialist high tech and aesthetically unique products. Key Result Areas• Created new decorative brand structure in GCC that matched German standards and Corporate Identity yet suited the operational/packaging cost requirements of the local company;• Re-established a strong family culture to the corporate and brand character;• Repackaged entire brand family in brand families, optimising local conditions yet matching the international corporate identity;• Created collateral (colour cards, manuals for specification authorities, data and specification manuals) suiting local market and local product strengths;• Designed a new shop design / model and established new shops / showrooms locally and implemented across Dubai, Sharjah and Abu Dhabi; and• Introduced a new product range, CapaFloor. • Launched CapaStone, a locally designed, exclusive paint product; and• Introduced ETICS, new German thermal insulation technology insulating the exterior of building facades; a key success was the translation of German technical documentation into Arabic.

Cape Town Area, South Africa

Jotun is an International decorative and industrial paint company. It has a small office in Cape Town, largely serving the marine / shipping business requirement. Key Result Areas • Expertly managed small, but significant brand in a large decorative paint market; • Upgraded the brand presentation in given limited operational resources;• Successfully designed and launched new brand of paint under the Jotun family (Jotun Performer) into the paint market in South Africa; and• Designed and developed the new shop design, products and packaging, suiting both the international brand and requirement of local market.

Dammam Saudi Arabia And Manama Bahrain

Hempel is a Danish paint manufacturing company serving both the Decorative and Industrial paint markets. In the GCC it was traditionally a sale led business, operating in independent Country units with little leadership from Copenhagen in the Decorative Segment. Key Result Areas• Turned marketing into the leader of the company / business;• Aligned local brand strategy with multinational character and multi-national brand management strategies;• The entire Middle Eastern identity was re-conceptualized and updated into relevant decorative branding;• That included a re-design and revamp of local corporate identity and the establishment of a unique brand structure, and integrating the Danish Corporate Identity, operational conditions, new marketing strategies, product and packaging. • Completed a detailed competitive review and launched new products and re-established existing products;• Six (6) new brand families were conceptualized, created and launched. Products, packaging and collateral was designed, approved and found their way to market within 18 months of go;• Redesigned all required collateral (colour cards, data sheets, sample displays, vehicles, showrooms & sales offices, product packaging and training programs) & entire package was launched and implemented across the Middle East;• Innovated new paint showrooms / shops and completed installation quickly and effectively across Riyadh, Dammam, Jeddah, Kuwait City, Manama, Beirut and Damascus;• Managed a broad geographic fit across GCC (Saudi Arabia, Bahrain, Kuwait) and the Levant;• Gained a strong understanding of Arab consumers and secured multi-country, GCC / multi-cultural learning;• Applied a collaborative, teamwork approach to leadership across the Company, the marketing, sales, product development and technical teams;• Operationally responsible for implementation with staff in Saudi Arabia, Kuwait, Bahrain, Lebanon and Levant.

Johannesburg Area, South Africa

Plascon is a corporate brand that leads and dominates the decorative paint market in South Africa. That leadership includes, retail distribution, technology, product innovation, color & design, communication, “do it yourself”, retail and professional / contractor market segments. Key Result Areas• Strong media planning and above the line dominance and strong communication activation, TV, Print, Radio;• A strong Retail presence, over 50% of retail outlets are Plascon dominated country wide, through small hardware to large chain hyper stores; • Introduced innovative services marketing, including national toll-free service center and help desks and paint guarantees;• Motivated & initiated colour dominance in design community and managed the marketing / sales into the architectural specification and design community; • Managed new business development in emerging, post-apartheid new South Africa multi-cultural environment. Led the company’s RDP Initiative. This required business to explore and actualize investment in the black community. Largely responsible to this activity during this phase in South African life. • International Consultant for Chief Executive. Completed visits to UK, Russia, Australia and China;• Managed a large team of 10 marketing and 5 service responsibilities; and• Directed external agencies; 2 being above the line managing separate brand portfolio’s, 1 being a below the line agency managing shop design components, 1 PR company and 1 research agency.

South Africa

Polycell is range of paint preparation products, the brand originating in “Do It Yourself” markets in the United Kingdom. In South Africa it is run and managed by the Plascon brand group.Key Result Areas • Strategically led the company vision development and repositioned brand at both corporate & product perspectives; • Launched waterproofing that grew within 2 years to contribute 30% to company bottom line; • Motivated, designed & managed the launch of the waterproofing product range into the Polycell family • Achieved growth within 2 years to contribute 30% to the company bottom line. • Managed the Aerolak range of aerosol spray paints;• Managed sales locally and nationally, with local Polycell Sales Director and Plascon offices reporting;• Created high quality training aids and training initiatives, for both staff and customers;• Communication support included television, radio and a strong instore merchandising presence;• Planned, low cost, innovative marketing and strategic business; and• By the end of this period Polycell was a brand that had found its feet, financially, product, innovation and consumer / customer / sales focused.

Diploma, Marketing, A

Higher Education Diploma, Education, 2

This was the finish to my undergraduate Studies with an Education Diploma

Bsc Hons, Chemistry

Activities and Societies: SportMy degree was with major in Chemistry. That included Mathematics and Applied Mathematics in my early years.

Bachelor Of Science - Bs, Chemistry, 2

Activities and Societies: cs.My degree was in Chemistry. That included Organic, Inorganic and Physical Chemistry III, Mathematics II.

Matric, Matriculation

Mostly played sport. First Team Cricket Captain. First Team Rugby. And Head Boy.