Content Writer
CurrentFOREFRONT WEB, Dublin, Ohio (April 2018-present)Digital marketing and website development firm specializing in search engine optimization, web design, conversion generation and social media marketing.CONTENT WRITERProduce, edit and optimize content for new website projects, individual web pages, blog posts, ecommerce sites and social media, boosting site traffic, search engine rankings and conversions. Work with clients to develop strategies for content creation and optimization, as well as for overall digital marketing direction.► Created and optimized content for local catering company's new website, effecting substantial and documented increases in organic search traffic, unique contact page hits and more. Subsequently, company has remained with us a regular marketing client.► Overhauled content for Columbus Department of Recreation and Parks' new Scioto Mile website, including SEO changes to all pages and wholesale creation of content for several. As a result of the success of this new website, ForeFront Web would secure another CRPD website creation project for the Cultural Arts Center.► Expanded capabilities of content department, resulting in a gradual increase in projects and in speed of completion. Further grew department's capabilities by overhauling internship program to make it more productive and focused on education.► Completed rapid turnaround of a series of Shopify site projects, usually in less than a week, almost always creating all content from scratch with only basic information. Clients have included arborist equipment company Arbor Elements, ethical handbag outlet Kind Style Shop and tarot card reading service Tarot on Winter.