- Leads digital marketing initiatives guided by analytics and market trends, crafted to align with client KPIs and achieve measurable results.-Manages content creation across multiple platforms—including blogs, web copy, email marketing, and social media—to ensure consistent messaging that drives audience engagement and supports strategic objectives.-Directs SEO efforts by conducting keyword research, on-page optimization, and content audits, refining strategies to enhance organic search performance and attract relevant traffic.-Designs and optimizes landing pages with a focus on user engagement and effective calls to action, leading to higher conversion rates in paid campaigns.-Collaborates closely with designers, developers, and content teams to ensure cohesive strategy execution. Builds strong client relationships through regular performance reporting, strategic discussions, and responsiveness to evolving client goals.

-Work cross-functionally with the creative team to develop a brand guide-Implement digital solutions that streamline sales and marketing processes-Craft short and long term brand strategies that target ideal prospects and retain current residents-Oversee brand awareness campaigns across digital media, PR, and partnership marketing which have increased lead generation by 80% (so far)-Create and schedule social media content calendars for Facebook and Instagram; maintain engagement on social platforms-Copywriting for any medium, whether it’s social media copy, blogs, email campaigns, or automated texts

-Create engaging ads on platforms such as Google, Facebook, and Instagram-Monitor ongoing campaign performance and optimize for success-Guarantee strong campaign launches using keyword research and additional SEO best practices-Build consistent communication channels within the department and across the agency-Deliver campaign suggestions using analytics data to reach clients' goals

-Building and executing social media strategies through competitive research, platform determination, benchmarking, messaging and audience identification-Content management within company websites, as well as on social media platforms-Setting up and optimizing company pages within each platform to increase the visibility of company’s social content-Create editorial platforms-Analyze social data/metrics and creating reports on those results

-Continuous client satisfaction through effective communication and protecting project timelines-Creating engaging website layout by formatting web content to fit the brand’s messaging and goals-Enriching clients’ experiences by leading monthly and individual training sessions on content management system

-Created written content with impact, moving leads down conversion funnels-Developed and posted timely posts on Facebook and Twitter-Produced and distributed press releases and gained coverage on local news channels-Connected with the public and media with effective public relations strategies

-Improved follower base on social media accounts and constructed monthly planners -Formatted client’s message to work with appropriate marketing materials (brochures, newsletters, etc.)-Monitored success of different keyword strategies in preparing monthly Google AdWords reports

-Writing articles for newsletters of various clients-Marketing for events

-Updated and maintained eleven school websites, as well as worked with social media -Drafted new layout for athletic web page -Wrote seasonal newsletter