Self-directed data-driven manager with comprehensive accomplishments leading customer strategy, multi-channel GTM campaign management, content creation, media development, and cross-functional teams in a highly regulated environment. Recognized for implementing appropriate sales strategies by analyzing details to understand the industry, competition and client relationships. Expertise in managing multi-million dollar contracts, budgets and advising executives.• Demonstrated success in developing and executing plans in complex and competitive organizations. Highly organized and creative problem-solver excelling at guiding teams through challenging projects. • Delivered end-to-end campaigns from concept phase through creative development to launch. Includes reporting, strategy and test planning for post-campaign optimization. Combined campaigns trending at 174% ROAS. • Developed buyer persona for retail client in fintech vertical that led to a 23% lift in Q1 acquisition volume leveraging display and social media channels.

Managed PayPal, Major League Baseball (MLB), and World Wrestling Entertainment (WWE) branded prepaid debit cards products for a company providing prepaid payments and financial solutions for consumers and businesses, with $800M revenue and +1K staff.• Led management of the PayPal Prepaid product, focusing on customer acquisition, retention optimization, operational management, feature enhancement launches, content marketing, brand development, forecast and budget planning while exceeding KPI growth goals year-over-year. • Since taking on Marketing Manager role of PayPal product, portfolio increased average active monthly users by 965%, created 4.8 million user accounts and generated +$94M in partner incremental revenue. • Increased email acquisition average by 39% with additional +13% direct deposit rate for MLB program YoY despite 36% reduction in asset availability. Entailed writing copy, planning email cadence, creative team collaboration and management, partner and compliance coordination along with reporting analysis. • Developed A/B landing page tests for MLB Prepaid product to increase down-funnel usage activity. Led to +18% funding rate increase, +8.5% direct deposit enrollment and +60% change to order selection behavior. • Led successful rollouts of mobile app and product website development launches which involved cross-functional team management, domestic and international creative and product design enhancements, budget and timeline management, QA testing, regulatory compliance reviews and marketing asset creation. • Launched Small Business Prepaid card product which involved refining value propositions, market positioning, development of marketing project strategies, product management and go-to-market B2B campaigns.

Created digital advertising campaign planning, creative design, customer segmentation, marketing channel placement, A/B split-testing, optimization, budget management, data analytics review and reporting for large business clients.• Developed national campaigns for pharmaceutical products, dating services, financial products, retail, and food services. • Led global campaigns with culture and language localization in Brazil, Argentina, Spain, Hong Kong, Australia, and Poland• Created and managed affiliate marketing campaigns on Facebook Ads, Google Ads, Bing / Yahoo, and other platforms.

Provides automotive, travel, insurance, and financial services to 16M members, with $500M+ revenue, and 14,000 employees.• Led marketing campaigns for membership, insurance, and travel products, including client acquisition and retention campaigns using email, website SEO, search SEM advertising, telemarketing, direct mail, print, and television. • Oversaw $3.6M average annual media spend, two staff, plan strategy, marketing automation, vendor contract negotiation, operations, partnership and affiliate coordination, cost-benefit analysis, and performance analytics.• Generated 50%+ of all marketing-driven membership renewals, the strongest performance in ten years. • Built live outbound call program into a $1.5M multi-segmented channel, and increased membership renewals by 61%+. • Improved lead generation by 103% by designing manual and trigger-based email campaigns with direct mail drops.• Lowered cost per lead by 83%, improved click-through rate (CTR) by 252%, and boosted conversion rate 71%+.• Established first insurance direct marketing campaign in the Mountain West territory, attaining 50% over lead goals.• Launched geo-targeted search engine optimization SEO, forecasting, and website development. • Created magazine cover-wrap for a seasonal point-of-sale campaign containing variable text edited based on demographics.

Specializes in discovery, development, and delivery of therapies to treat neurological diseases, $13B in revenue, 9,100 staff.• While working at Elan Biopharmaceuticals, later acquired by Perrigo, managed the collection, review, and analysis of financial data from various business units regarding legal budgets.• Compiled and sorted documents and checks and verified business transactions to maintain accuracy.• Identified and resolved invoice variances and disputes between in-house attorneys and vendors. • Trained, tested, and verified staff on software and invoice procedures related to the Sarbanes-Oxley compliance.

Provides shipping, air, ocean, road, rail freight, warehouse, and contract logistics services with €66B in revenue, 380,000 staff.• Managed corporate sponsorships, shipments, contracts, presentations, events, conferences, client training, and nonprofits. • Created and implemented marketing campaigns, direct mail, online, and wrote collateral material.• Developed and integrated documents utilized as national and global templates.• Researched, compiled, and maintained data for the U.S. network statistics database.