Gary Douglas Email & Phone Number

Edinburgh, Gb

Provide expertise and guidance to companies on how to invest in and build leading analytics capabilities. I manage the delivery of our service portfolio ensuring our services provide value to our clients to help them achieve potential by leveraging data for competitive advantage.

Measure the digital customer experience using a variety of analytic tools and statistical techniques to deliver actionable insights which deliver empirical improvements to the online journey. Making use of the best technologies in the ad tech space to deliver 360 degree view of the customer

Managed the development of the online customer proposition placing usability at the heart of decision making. Managed the roll-out of the mobile version of an e-wallet solution with a focus on delivering a B2B solution to B2C.

Using robust scientific methods to assess the customer experience in the digital space for key FS clients. Helped generate KPIs to measure track changes to the online journey that map into digital strategy improvement. Combined user experience with analytics to make empirically measured assessments of eCommerce products and processes to deliver increased ROI for a variety of clients. Provided strategic advice for clients to ensure they make the right choices backed up with rigorous statistical evidence. Also developed metric and methodology to measure the dimensions of interactions between a consumer and a brand.